The Power of Specialization in PR with Sidecar PR's Sarah Cullen

Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI.

Key Takeaways:

- The importance of specialization in PR

- The downside of AI in PR

- Crisis communication in commercial real estate

Episode Timeline:

2:00Sarah is a cowgirl

4:10It's good to use a new part of the brain after work

5:00What's happening at SideCar these days?

7:45Making a permanent change in the community

9:15The importance of specialization in PR

10:30The problem with being a generalist PR firm

12:20SideCar speaks the same language as her clients

13:45What generalists don't know about commercial real estate?

15:33The importance of crisis communication in commercial real estate

17:45PR is becoming more holistic

19:30How AI is changing PR

22:20Tod's rage against the slop

24:40AI can devalue an agency's credibility

26:04Sarah's thought leadership philosophy

This episode’s guest:

• Sarah Cullen on LinkedIn

• SideCar PR's website

• SideCar PR on Instagram

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