Betting on Yourself, What it Takes to Fly Solo with Sue Kirchner

They built the careers. They climbed the ladder. And then, at 50-something, they walked away — and started something of their own. Gen X women now make up 69% of women business owners in America, and research shows that founders over 50 are nearly twice as likely to build successful companies as founders in their 30s. So what's driving this wave, and what does it actually take to make the leap? Brand strategist Sue Kirchner has spent 25+ years building her own independent practice. In this episode, she breaks down the business models worth considering, the financial and emotional realities nobody warns you about, and why everything you've built in your career so far is your greatest competitive asset. If you've ever wondered what life on your own could look like, this one's for you.