Product-Centric Business Analysis

Bridging Business Analysis and Product Management in the AI Era

By: Pankaj Sharma

Narrated by: Virtual Voice

Product-Centric Business Analysis reveals how modern products succeed when business analysis and product management work as one discipline—not as competing roles.

In today’s AI-driven, fast-changing digital economy, products fail not because of poor execution, but because teams solve the wrong problems. This book bridges that gap by showing how rigorous business analysis fuels better product decisions, stronger roadmaps, and measurable business outcomes.

Written for product managers, business analysts, product owners, project managers, and digital leaders, this book presents a practical, real-world approach to product discovery, stakeholder alignment, value prioritization, and outcome-driven delivery. It moves beyond traditional requirements documentation to focus on customer needs, value streams, data-driven insights, and strategic intent.

You will learn:

• How business analysis strengthens product vision and strategy

• Turning customer problems into high-impact product opportunities

• Aligning stakeholders, requirements, and outcomes

• Using analysis to drive prioritization, roadmaps, and OKRs

• The evolving hybrid roles of Product Analyst and Product Leader

• How AI and data enhance discovery, decision-making, and governance

Blending industry frameworks with practical examples, Product-Centric Business Analysis equips professionals to move from requirements to results, and from delivery to true product ownership.

This book is an essential guide for anyone building, managing, or scaling products in the AI era.