• “I very much saw a gap in the market.” Sean Baxter & Cara Devine on creating brands

  • May 9 2024
  • Duración: 38 m
  • Podcast
“I very much saw a gap in the market.” Sean Baxter & Cara Devine on creating brands Por arte de portada

“I very much saw a gap in the market.” Sean Baxter & Cara Devine on creating brands

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  • Today’s episode is an interesting panel discussion that I hosted at Paramount Liquor’s Future Proof event in Adelaide back at the start of April, with writer, YouTuber, bartender and now co-owner of Melbourne bar, Goodwater, Cara Devine — and with Sean Baxter, the co-founder of Never Never Distilling Co., a brand based in McLaren Vale and one that has been in the news recently — more on that in a moment. It’s a discussion all about how they built their brands, and there are lessons in there whether you’re wanting to develop a booze brand, open a bar, or indeed boost your career and work on — for want of a better term — your personal brand.

    Never Never was in the news last week, The Shout reported that the small gin-focused distillery, a favourite among bartenders, had been wholly acquired by Asahi Beverages here. That news came through after this panel chat, obviously, so we don’t get into that in this discussion, but I guess it just highlights that Sean and the folks at never Never have done a good job of building their brand.

    https://www.bartendersweekender.com/

    https://www.boothby.com.au/
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