Navigating the Digital Landscape: Insights from Ashley Collins
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Navigating the Digital Landscape: Insights from Ashley Collins
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In this episode, Wayne talks with Ashley Collins, EVP of Marketing at USANA, bringing over 20 years of expertise in PR, marketing and communications. They delve into navigating dynamic direct selling marketing, utilizing digital strategies for brand presence, testing and data-driven decision-making, crafting transparent and authentic messaging to enhance your value proposition, affiliate programs and more!
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