Marketing EdVenture with Jacque' Walker

De: Marketing EdVenture
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  • Resumen

  • Hey there, Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience. I’m a former educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a DECA advisor. I have over 20 years of experience in sales, retail management, and project management. My mission is to equip secondary educators with marketing resources to connect the classroom to digital natives while cultivating an engaged learning environment. I’ve curated this space to disseminate information and collaborate with thought leaders in all aspects of marketing to: • Foster development and growth in fashion classes and programs, • Support business, fashion, and marketing CTSO advisors and sponsors, • Provide multiple prep educators guidance along the way, • Encourage targeted career exploration, • Expose post-secondary education opportunities, • Facilitate project-managed classrooms, • And so much more. People you can expect to join us here are master educators; CTE administration and personnel; industry experts; and trailblazing alumni who’ve applied their high school marketing exposure to their professions. These guests will spotlight bi-weekly on Feature Fridays. Every Monday morning you can connect with me during your drive. I’ll chat with you more in-depth about fashion marketing, DECA, entrepreneurship, and trending topics. If you’re still listening to me right now, that means you have an interest in marketing education and/or fashion marketing. With that in mind, you are exactly who this show is for. I’m truly grateful to have you here. So, grab your favorite beverage, open up your Notes app on your device, and be prepared for all of the goodness that’s headed your way.
    Copyright 2025 Marketing EdVenture
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Arte Economía Marketing Marketing y Ventas
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Episodios
  • 77. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4

    77. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4
    Apr 21 2025

    Episode 77. In this 5-part series, I will explore several components of an advertising campaign:

    1. Executive summary & Objectives
    2. Fashion company profile
    3. Target market
    4. Competitive advantage & Industry trends
    5. Advertising media

    Today's episode introduces the Competitive Advantage.

    ----------

    RESOURCES

    📚Student project - "Fashion Advertising Campaign Year-end Project"

    The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

    Project deliverables:

    • Written advertising campaign document (8 – 10 pages).
    • Oral presentation.
    • Digital presentation.
    • Visual boards.
    • Physical advertising item.

    Access the project👇🏾

    • Teachers Pay Teachers
    • Marketing EdVenture website

    *****

    👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

    This bundle can be accessed in 2 locations:

    • Teachers Pay Teachers
    • Marketing EdVenture website

    ⬇️⬇️⬇️

    BUNDLE CONTENT:

    PRESENTATIONS

    • Special Events Presentation
    • Advertising Presentation
    • Visual Merchandising Presentation
    • Selling Presentation

    ASSIGNMENTS

    • Market Segmentation Poster
    • Market Segmentation Quiz
    • Identifying Publicity
    • Name That Competition
    • Competition Type Quiz
    • Advertising Agency Exercise Bundle

    PROJECTS

    • Fashion Advertising Campaign Survey
    • Cause Marketing Project
    • Branding a Fashion Business Project
    • Fashion Company and Social Media Project
    • Fashion Advertising Campaign Year-end Capstone Project

    ----------

    If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

    ----------

    Follow me on Instagram Marketing EdVenture. I'd love to connect.

    Visit my website for marketing education curriculum, Marketing EdVenture.
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    19 m
  • 76. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3

    76. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3
    Apr 7 2025

    Episode 76. In this 5-part series, I will explore several components of an advertising campaign:

    1. Executive summary & Objectives
    2. Fashion company profile
    3. Target market
    4. Competitive advantage & Industry trends
    5. Advertising media

    Today's episode introduces the Target Market.

    ----------

    RESOURCES

    📚Student project - "Fashion Advertising Campaign Year-end Project"

    The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

    Project deliverables:

    • Written advertising campaign document (8 – 10 pages).
    • Oral presentation.
    • Digital presentation.
    • Visual boards.
    • Physical advertising item.

    Access the project👇🏾

    • Teachers Pay Teachers
    • Marketing EdVenture website

    *****

    👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

    This bundle can be accessed in 2 locations:

    • Teachers Pay Teachers
    • Marketing EdVenture website

    ⬇️⬇️⬇️

    BUNDLE CONTENT:

    PRESENTATIONS

    • Special Events Presentation
    • Advertising Presentation
    • Visual Merchandising Presentation
    • Selling Presentation

    ASSIGNMENTS

    • Market Segmentation Poster
    • Market Segmentation Quiz
    • Identifying Publicity
    • Name That Competition
    • Competition Type Quiz
    • Advertising Agency Exercise Bundle

    PROJECTS

    • Fashion Advertising Campaign Survey
    • Cause Marketing Project
    • Branding a Fashion Business Project
    • Fashion Company and Social Media Project
    • Fashion Advertising Campaign Year-end Capstone Project

    ----------

    If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

    ----------

    Follow me on Instagram Marketing EdVenture. I'd love to connect.

    Visit my website for marketing education curriculum, Marketing EdVenture.
    Más Menos
    20 m
  • 75. Creating a Fashion Company Profile for an Advertising Campaign | Fashion Marketing Series, Part 2

    75. Creating a Fashion Company Profile for an Advertising Campaign | Fashion Marketing Series, Part 2
    Mar 24 2025

    Episode 75. In this 5-part series, I will explore several components of an advertising campaign:

    1. Executive summary & Objectives
    2. Fashion company profile
    3. Target market
    4. Competitive advantage & Industry trends
    5. Advertising media

    Today's episode introduces the Fashion Company Profile.

    ----------

    RESOURCES

    📚Student project - "Fashion Advertising Campaign Year-end Project"

    The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:

    Project deliverables:

    • Written advertising campaign document (8 – 10 pages).
    • Oral presentation.
    • Digital presentation.
    • Visual boards.
    • Physical advertising item.

    Access the project👇🏾

    • Teachers Pay Teachers
    • Marketing EdVenture website

    *****

    👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.

    This bundle can be accessed in 2 locations:

    • Teachers Pay Teachers
    • Marketing EdVenture website

    ⬇️⬇️⬇️

    BUNDLE CONTENT:

    PRESENTATIONS

    • Special Events Presentation
    • Advertising Presentation
    • Visual Merchandising Presentation
    • Selling Presentation

    ASSIGNMENTS

    • Market Segmentation Poster
    • Market Segmentation Quiz
    • Identifying Publicity
    • Name That Competition
    • Competition Type Quiz
    • Advertising Agency Exercise Bundle

    PROJECTS

    • Fashion Advertising Campaign Survey
    • Cause Marketing Project
    • Branding a Fashion Business Project
    • Fashion Company and Social Media Project
    • Fashion Advertising Campaign Year-end Capstone Project

    ----------

    If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.

    ----------

    Follow me on Instagram Marketing EdVenture. I'd love to connect.

    Visit my website for marketing education curriculum, Marketing EdVenture.
    Más Menos
    24 m
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