Tourism Heads and Their Tales - Discover Puerto Rico's Leah Chandler Part Two

It's time for another freshly brewed edition of Tourism Heads & Their Tales brought to you by the multi-award-winning agency Eddy Alexander. Welcome to Part Two of the great conversation with Leah Chandler, CDME, Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. Tune in as we learn about Discover Puerto Rico's travel advisor program and how they generate excitement with that key intermediary market. Learn how Discover Puerto Rico identifies and manages marketing to key target markets and what KPI's are in place to measure results, and what actionable insights drive their consumer engagement. Find out how important earned media is to Puerto Rico's tourism growth and how valuable journalists and influencers have been in their promotional efforts. Hear how Puerto Rico launched "Live Boricua", a campaign that focuses on people and culture rather than places. Listen as Leah details future plans to continue the growth Puerto Rico has seen in just five years, and where the key focus areas will be. This is a "can't miss" episode and touches on many more valuable insights.