E786: Use AI quizzes to keep readers on your blog longer and make your content more engaging.

I share exactly how to add quizzes to your posts in three simple levels - from basic to advanced - so you can improve time on site and guide readers toward your most important content.

Here’s what you’ll learn:
- How to create a quick end-of-post comprehension quiz in minutes
- Ways to make quizzes interactive with timers, effects, and confetti
- How to place quizzes mid-article to re-engage readers before they drop off
- Tips for linking quizzes to your newsletter, products, or related articles
- Simple SEO considerations to avoid mistakes with headings and structure

By the end, you’ll have a repeatable method for adding quizzes that:
- Increase reader engagement
- Reduce bounce rates
- Improve SEO signals
- Encourage readers to explore more of your site

This is a straightforward, effective way to make blog posts more valuable for your audience and more competitive in search results.

⭐️ 7 SEO Experiments, Case Studies, and Lessons Learned - https://edwardsturm.com/articles/7-seo-experiments-case-studies-lessons-learned/

⭐️ Parasite SEO, Press Releases & Manipulating AI Overviews - https://www.youtube.com/watch?v=9SyOQgqv9VQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to AI Quizzes
00:27 Guest Inspiration: Harpreet
00:59 Level 1: Simple AI Quizzes
03:07 Level 2: Enhanced AI Quizzes
04:44 Level 3: Advanced AI Quizzes
06:01 SEO Best Practices
08:14 Go Further

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #blogging #uiux

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide.

I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data.

We’ll cover:
- What Google says this update is targeting
- How volatility is at record highs (9.3/10!)
- How sites like AInvest are seeing explosive traffic growth
- What SEOs should monitor right now
- Why this rollout is lasting 3 weeks instead of the usual 7 days

If you want to understand how this update could impact your rankings - and how to stay stable through future updates - this episode is for you.

⭐️ Barry Schwartz's YouTube breakdown - https://www.youtube.com/watch?v=y6G6TUiyIhc

⭐️ 22x SEO Traffic in Under 2 Months - https://edwardsturm.com/articles/22x-seo-traffic-in-under-2-months/

⭐️ Google August 2025 Spam Update Unleashed - https://www.seroundtable.com/google-august-2025-spam-update-40008.html

⭐️ Reddit discussion - https://www.reddit.com/r/SEO/comments/1n0qdrv/google_search_quality_team_have_just_announced/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Update Overview
00:14 Community Reactions and Volatility
00:49 Volatility and Duration of the Update
01:12 Speculations on Future Updates
01:30 Understanding the Impact
01:44 Historical Context of Updates
02:25 Target of the August Spam Update
02:42 Case Study
03:10 AI Traffic Surge
04:13 Content Quality and Compliance
05:17 Global Impact of the Update
05:31 Recommendations for SEO Practitioners

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #digitalmarketing #performancemarketing #technews

E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier.

I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-English markets can be so much faster, the common mistakes businesses make, and how to use keywords, hreflang, and backlinks the right way.

We also go deep on:
- Why top 3 rankings are everything in e-commerce
- The differences between white hat and black hat link building
- How directories, citations, and linkable assets can explode your rankings
- What to avoid so you don’t accidentally sabotage your SEO
- What to do if you’ve been negative SEO’d

Whether you run an e-commerce brand, a SaaS business, or client services, this episode gives you the practical playbook for international SEO success and beyond.

Ayoub Rhillane is CEO of RHILLANE Marketing Digital, the only SEO agency in Morocco guaranteeing TOP 5 Google rankings or a full refund. Co-founder of Pixagram.

⭐️ Ayoub Rhillane’s website - https://rhillane.com/
⭐️ Ayoub Rhillane on LinkedIn - https://www.linkedin.com/in/rhillaneayoub/
⭐️ Ayoub Rhillane on Instagram - https://www.instagram.com/rhillane_ayoub/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Multilingual SEO
00:19 Case Study: Men's Underwear Niche in France
01:54 SEO Strategies for Different Languages
02:43 Technical Aspects of Multilingual SEO
07:05 Challenges and Opportunities in Multilingual SEO
08:54 Understanding Hreflang Implementation
10:55 Personal Insights and Social Media Presence
12:39 Exploring Black Hat SEO Techniques
25:00 Effective White Hat Link Building Methods
29:46 Challenges of SEO in Third World Countries
30:20 Using Fiverr for Local SEO
30:42 Forum Comments and Link Building
31:35 The Risks of Black Hat SEO
32:35 Safe SEO Practices for New Websites
33:51 Effective Backlink Strategies
42:38 Negative SEO and How to Handle It
48:34 The Importance of White Hat SEO
51:09 Final Thoughts and Future Plans

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#internationalseo #searchengineoptimization #linkbuilding #seotips