Former NFL linebacker Anthony Trucks breaks down why changing your life requires changing your identity first. Anthony explains why real transformation comes through experience, how doing difficult things builds confidence, why most people retreat into comfort, and the “dark work” required to become the person capable of achieving the life you want. He also shares lessons from playing for the Pittsburgh Steelers and what Mike Tomlin taught him about discipline, leadership, and mastering the small things.

Anthony also reveals how he became a highly sought-after keynote speaker, how great speakers command a room, and how he turns speaking engagements into long-term business opportunities. From outgrowing your current tribe to overcoming limiting beliefs around money and success, this conversation explores what actually separates people who continually level up from those who stay stuck in the same version of themselves.

Learn more about Dark Work here: https://darkwork.com/

Connect with Rich on Instagram: @rich_somers

Most high-income earners assume a massive tax bill is simply the price of making more money. In this episode, David Sinclair breaks down how wealthy investors and entrepreneurs approach the tax code differently — from real estate professional status and short-term rentals to cost segregation, Section 179, heavy equipment, and foreign exchange strategies designed to create significant tax deductions.

David also explains when advanced tax strategies actually begin to make sense, why buying an investment solely for the tax deduction can backfire, and how high earners should think about private jets, depreciation, net operating losses, Roth conversions, and building long-term generational wealth. If you’re making serious money and want to better understand how sophisticated investors think about taxes, investments, and keeping more of what they earn, this episode gives you a look inside that playbook.

At this point in the year, the focus should be on what steps you can take to reduce how much you’ll have to pay in taxes for 2026.
- Cut your tax bill by up to 80% or more with a Darmen Tax Plan for just $15k
(Special for Rich’s audience; normally $25k)- If you already know you’re going to have taxable income of $1M or more, then
you should consider the DFX investment vehicle:
• Generates 10% target annual cash flow
• Provides projected annualized returns > 19%
• Delivers a 10-to-1 tax deduction in the year of investment

Invest $100k this year and get a $1M active income tax deduction on your
2026 taxes, along with $10k targeted annual cash flow each year, and a
projected 19.75% annualized return over the 10-year hold period for the
investment.

Connect with Rich on Instagram: @rich_somers

In this episode, Rich sits down with Dr. Michelle Sands to break down the world of hormones, menopause, sexual health, peptides, and human performance. Michelle explains what actually happens during perimenopause, why women can begin experiencing hormonal symptoms years before menopause, and how testosterone, estrogen, progesterone, thyroid health, and lifestyle can impact everything from sleep and energy to body composition and sex drive.

They also dive into hormone optimization for both men and women, erectile and sexual health, PT-141, HGH, NAD+, GLP-1s, weight loss, muscle preservation, and the growing longevity movement. Michelle shares her own transformation from endurance athlete to competitive bodybuilder in her 50s, why she believes muscle is one of the most important tools for longevity, and how properly combining lifestyle, nutrition, exercise, and hormone optimization can help people perform at a higher level.

If you’re listening and thinking: "I know something is off with my hormones, but I have no idea where to start.” I’d recommend watching Michelle's Hormone Restoration Masterclass. She breaks down what’s actually happening during perimenopause and menopause, what symptoms can tell you, what to test, and what your options really are.

And for women who already know they’re ready to take action and want to learn more about cleaner hormone replacement options, they can also check out Clean Hormones.

Connect with Rich on Instagram: @rich_somers