Think social media's rigged? You’re not wrong. In this episode, we sit down with content strategist and podcast host Michael Sartain to unpack the real rules of engagement on platforms like YouTube, Rumble, Twitch, and TikTok—and how to use them to scale your brand without getting banned or buried.

We dive into the art of the livestream, the reality behind shadowbans, and why some creators (and messages) get throttled while others explode. Michael breaks down viral content strategy, the dark side of affiliate growth models, and what actually converts when you’re selling high-ticket offers. Whether you're building a podcast, coaching business, or content machine, this episode pulls back the curtain on monetization, algorithm myths, and how to create content that lasts.

If you're building in public—or planning to—this one’s a playbook.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What if the only thing standing between you and a seven-figure life was taking action—before you had the perfect plan? In this episode of The Rich Somers Report, Rich brings back best-selling author and entrepreneur Dan Martell to unpack the mindset, discipline, and strategies that separate those who stay stuck from those who win big.

Rich and Dan dive into:

• Why most people never get rich—and how to break the cycle of inaction
• How Dan went from overweight and introverted to shredded, wealthy, and confident
• The secret advantage of betting on yourself even when you don’t feel “ready”
• How to use AI, media, and personal brand to dominate in 2025 and beyond
• The difference between amateurs and professionals—and how to start operating like the latter

Dan also shares what he learned from billionaires like Richard Branson, why the “bicep vein” is the new McLaren, and how to fire yourself from your business the right way. This episode is a no-fluff wake-up call to get in the game, go all-in, and start building the life you’ve been waiting for.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What really happens when a 21-year-old NFL rookie suddenly gets millions of dollars? In this episode of The Rich Somers Report, Rich sits down with Super Bowl champion and Pro Bowler Golden Tate to pull back the curtain on the financial realities, spending habits, and mindset shifts that come with making it to the league—and why building true wealth is a totally different game.

Rich and Golden discuss:

• How Golden managed the pressures and distractions that come with early success
• The real reasons so many pro athletes go broke—and how he avoided the traps
• Spending habits inside the NFL locker room (private jets, luxury watches, $5K dinners)
• Why wealth is built through smart investing, not flashy purchases
• How shifting from “me first” to “family first” transformed his relationship with money and purpose

Golden also opens up about the emotional challenges athletes face after retirement, what he's learned about stewardship, and why faith, humility, and accountability are the keys to building a life that lasts beyond the game. Whether you’re chasing big goals or navigating newfound success, this episode is a masterclass on staying grounded, focused, and financially smart.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

How do you invest when lenders are pulling back, the market is volatile, and headlines are full of uncertainty? In this episode of The Rich Somers Report, Rich sits down with Suraj Desi—lender, capital markets expert, and long-time debt advisor in the boutique hotel space—to break down the real impact tariffs and shifting economic conditions are having on real estate lending.

Rich and Suraj discuss:

• How volatility is affecting short-term debt and long-term capital markets strategy
• Why banks and bridge lenders are pausing deals—and what it means for borrowers
• The sectors most vulnerable to slowdown, and where opportunity is already surfacing
• Why the next 6 to 9 months could present the best buying window in years
• How experienced operators are getting deals done while others sit on the sidelines

Suraj shares how boutique hotel investors should prepare, what banks are really looking for in today’s environment, and why having equity ready—and a clear business plan—will be critical for navigating 2025. If you’re actively investing or planning to enter during this cycle, this episode delivers a full breakdown of what’s happening in the capital markets and where to strike next.

Let me know if you’d like supporting copy or a shorter version!

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Think you need a big down payment to get into real estate? Think again. In this episode of The Rich Somers Report, Rich sits down with real estate investor and educator Joshua Villareal to unpack how he and his clients are buying properties across the country using zero-down strategies—and maximizing cash flow through co-living models.

Rich and Josh discuss:

• How to acquire 3 properties in 3 years with no money down
• The VA loan, Navy Federal Military Choice, and HomeBuyers Choice loan programs explained
• Why only 6% of military members are using one of the most powerful wealth-building tools available
• How “super house hacking” and co-living can turn break-even properties into cash flow machines
• Using ADUs, seller credits, and cost segregation to build equity and offset taxes

Josh shares real-life case studies—including how he turned a $6,500 out-of-pocket duplex into a high-performing asset with six figures in equity and a profitable ADU build. Whether you’re in the military, a veteran, or a civilian ready to invest smart, this episode lays out the blueprint for buying real estate with little to no money down.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Can a humble mailbox unlock financial freedom? Former Miss Nevada turned entrepreneur Lisa Song Sutton says yes—and her $2 million mailbox business proves it.

In this episode, Rich sits down with Lisa to uncover how she turned an overlooked niche—independent mailbox stores—into a seven-figure income stream with low overhead, high recurring revenue, and zero franchise fees.

They discuss:

How she launched two stores for under $60,000 without outside capital

Why the mini mailbox model thrives during recessions, pandemics, and high-shipping seasons

The sticky economics of recurring revenue (and why it outperforms one-time sales)

Her strategy for building strong operational teams while running multiple businesses

How she helps others break in with her mailbox course and student community

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Is cash flow keeping you comfortable—but capping your growth? In this episode of The Rich Somers Report, Rich sits down with legendary investor Thach Nguyen to break down why long-term wealth is built through appreciation—not just monthly income—and how wealthy investors think differently about scaling portfolios.

Rich and Thach discuss:

Why appreciation markets like San Diego and Seattle are often overlooked by beginners

The trap of chasing cash flow in low-growth markets—and when to trade up

How compound appreciation, leverage, and 1031 exchanges build generational wealth

Why delayed gratification is the key to leveling up in both life and business

How to balance your first few deals for income—and when to pivot for long-term net worth

Thach shares his journey from buying a single house with 5% down to building a portfolio on track to hit $1 billion in net worth—without outside investors. If you're stuck on the cash flow treadmill or wondering how to level up your real estate game, this episode will give you the mindset and roadmap to start thinking like the top 1%.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What if one AI employee could handle 15,000 texts a day, boost your revenue, and actually sound human?

In this episode of The Rich Somers Report, Rich sits down with Ephraim Ebstein—founder of Fit Solutions and a cutting-edge AI expert—to break down exactly how top entrepreneurs are using AI employees to drive profit, increase efficiency, and scale their businesses. They unpack how text-based AI workers are quietly replacing traditional roles, closing sales, handling customer support, and even generating bookings for hotels, coaches, e-commerce brands, and more.

Rich and Ephraim also talk about:

• How AI employees are now indistinguishable from humans—and what that means for your bottom line
• The right way to onboard and train AI workers to drive revenue, not just automate tasks
• The industries most at risk of being disrupted by AI—and where the biggest opportunities are
• Why the people who use AI will always outperform the people trying to compete against it
• How to maintain a high-performance mindset while building a business, investing, and avoiding shiny object syndrome

This episode is packed with insights on entrepreneurship, AI, time optimization, and lifestyle design. Whether you’re scaling your company, looking to automate lead gen, or just curious about the future of business, this one’s for you.

Connect with Ephraim at fitsolutions.biz or DM him on Instagram @KingSpear and mention the podcast for a personal response.

Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest.

Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com.

If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.