Forty years, 3 generations and a product that has never been made more than five miles from where it started. HI-FLOAT is back on the podcast, this time represented by wife and husband duo Andrea and Philip, and we got into all of it: the wonderful family business story, working with a spouse, pricing and even a few tips and tricks for using their products.

Between them they have more than 50 years inside this industry, plus a bird's eye view most of us never get because they teach classes all over the country. They see hundreds of decorators price their work in real time, and find that most are undervaluing themselves. So listen in for the pricing math too many people skip and more things HI-FLOAT wish decorators knew.

In the UGlu Hotline, hear how one listener makes sure that her birthday bouquets always display the correct number.

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Sales Sets

HI-FLOAT | @hifloat

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

buildwiththeguild.com

Balloon Boss Summit

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

2026 Bright Balloon Planner

- - - -

On the Bright Side Apple | Patreon

Join the Bright Balloon email list

The Bright Balloon on YouTube

Ten years ago I didn't know how having a half dozen colors in my logo would actually limit my branding options. AI can absolutely help you avoid that mistake... but it can also walk you straight into it.

In this episode I'm joined once again by Courtney of Courtney Lynette Creative Co., and we're talking about AI and branding from a designer's point of view. Courtney builds websites and branding for a lot of balloon artists, so she knows exactly where this tends to go wrong.

We get into why AI is a brainstorming tool and not a finishing tool, how to train it so it stops handing you the same generic "pop" balloon template and the file type problem nobody warns you about until you try to blow your logo up for a van wrap. Courtney also explains why a logo is not a brand and how to bring AI inspiration to a professional without it being weird.

Whether you're starting from zero or your branding just feels a little stale, Courtney has some tips for what to do next.

In the UGlu Hotline, hear how one listener asks for critical feedback from her customers, so the negative comments never reach Google.

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Sales Sets

HI-FLOAT

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

buildwiththeguild.com

Balloon Boss Summit

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

2026 Bright Balloon Planner

Courtney Lynette Creative Co.

- - - -

On the Bright Side Apple | Patreon

Join the Bright Balloon email list

The Bright Balloon on YouTube

Ever gone down a rabbit hole trying to figure out when the next balloon training is happening? Same. Turns out one of our own spotted that gap and decided to build the fix herself.

Dori of Total Party returns to the podcast and this time we're live at the International Balloon Convention. First up in the conversation: balloonindustrycalendar.com, the free resource she created to put every balloon training, class, seminar and conference in one searchable place. Seriously, go bookmark it through the link below.

Then we switched gears to the MBP (Master Balloon Profesional) Sempertex certification that was offered for the first time in the US at IBC, making Dori one of the first to take it here. She walks us through how it compares to the old CBA, what the test actually involves and her honest advice if you're thinking about getting certified. Whether you're brand new or a total OG, this conversation has something you need to know about.

In the UGlu Hotline, hear a fun tip about what to look for during back to school time.

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Sales Sets

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

buildwiththeguild.com

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

2026 Bright Balloon Planner

balloonindustrycalendar.com

- - - -

On the Bright Side Apple | Patreon

Join the Bright Balloon email list

The Bright Balloon on YouTube