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無広告戦略３種のセールスライティングを完全マスターできる！！
- 飲食店やスポーツジム等、どんなビジネスでも売り上げが確実に上がる教科書 ノン アドバータイズメント ストラテジー
- Narrated by: 吉岡 真延
- Length: 49 mins
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無広告戦略３種のセールスライティングを完全マスターできる！！
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Publisher's summary
(Non-Advertisement Strategy)
とは。。。
「いろんな事業をしてきて年商50億ですが、今まで広告費を一円も使ったことがありません」
と聞いて、あなたはどう思いますか？
「えー！企業というのは広告費と人件費が一番必要だと…。」
じつは。。。
広告費をかけなくても必ず成功する方法
広告費を1円も使わなければ失敗がなく起業ができますよね。
例えば。。。
あなたは高級ホテルのラウンジに行きました。
メニューに2つの紅茶があります。
いくら払いますか？
・とっても美味しい紅茶
いくら払いますか？
「500円ぐらい…」
・当店一番人気1日10杯限定！
ミシュランシェフ厳選の希少高級発酵茶葉
ラグジュアリー イングリッシュティー
いくら払いますか？
「1200円ぐらい…」
この重要なポイントは 文字、言い方
商品を何も変えていません。
変えたのは文字だけ、言い方を変えただけです。
たったこれだけでCV数（売上）が変わります。
あなたは自社の売上をあげたい
商品を高く売りたいですよね。
でも、今は他社との差別化時代、物にあふれてる時代
どこの美容院も、どこのカフェもだいたいお洒落で綺麗なのは当たり前、そして何店舗もあり入れ替わりも激しいですよね。
カフェだけではありません。
プライベートジムも、WEB サービスもすべてのサービスでこの差別化というのが難しいのです。
では、これから、どのようにすれば、他社との差別化ができるのか？
セールスライティングとコピーライティングの違いから書き方までわかりやすく説明していきます。
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