In this Marketing Over Coffee:
Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work!

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Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy)

Over 20 years for the company and a Global Google Partner

The challenge of defending marketing spend and making it accountable

Working with large brands like Apple, challenger brands

The importance of challenging discussions with clients to understand what's really happening

6:27 - 8:35 Scribe is a Workflow AI platform that captures any workflow in real time and turns it into documentation automatically. No manual writing, no manual screenshots, no starting from scratch every time someone new joins the team. Trusted by 80,000+ enterprises, including nearly half of the Fortune 500. Learn more at https://scribe.how/MOC

Why has the concept of reach lost cache?

Getting beyond simplistic (and flawed) measurements like ROI and ROAS

CMOs and the state of their budgets

How do clients take advantage of Incubeta's global reach?

Identifying segments underserved, and then profitably acquiring them

How Lululemon expansion was put together

Report: Get The Marketer's Confidence Paradox

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about the latest in AI, running models at home, Nutella, and more!!

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Cowork continues tearing it up

TI's 5 Levels of AI

Paperclip at Level 5

Nvidia DGX Spark with Quen 3.6 and Claude Cowork

Anthropic partners with SpaceX for compute

10:50 - 12:25 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Nutella on Moon Mission - and Scott Galloway's Egonauts

John goes on an unhinged rant about economics and government

Kai Harada gets a Tony Nomination!

Five star power converter for Europe

Jack Ryan returns with Krasinski movie

Chris Laptop Stand and 220nm UVC lamp

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Clear Channel's Dan Levi talks with us about going from MTV to WWE to CMO

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Starting out at the classic big agencies, and then road trip to LA

Working at the early days of MTV, and the launch of MTV Asia

SVP of Marketing at WWE

Getting in to Out of Home (OOH) and now CMO with 10 years at Clear Channel

8:47 - 10:21 Incubeta: the "old way" of marketing – with creative, media, and data stuck in silos – just doesn't work anymore. Incubeta is a global marketing and AI-outcomes agency and a premier Global Google Partner. They help brands Outperform Marketing, delivering an average of 35% revenue growth in just the first year.

Visit Incubeta.com to see their "Proof of Performance" and discover the future of AI-powered growth.

What's the big opportunity brands are missing with big sporting event follow up?

It's not about locations, it's about audience and outcomes

The Radar data platform - anonymously tracking where the audiences are

22:59 - 26:01 Quo is the #1-rated business phone system on G2 with over 3,000 reviews, built for how modern teams work. That's why more than 90,000 businesses – from solo operators to growing teams – rely on Quo to stay connected, professional, and consistently reachable.

Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/MOC

Switching Radar from post campaign results to real time

Using OOH for better GEO results and building trust

David Letterman's My Next Guest Needs No Introduction

Check out Clear Channel and Dan on LinkedIn!

We're always talking at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters