The Birth of a Brand

De: Brian Smith

Narrado por: Brian Smith

Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters.

Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity.

For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.

A mentor and advocate to business leaders and entrepreneurs, Brian Smith shows how you can find your passion and follow it to a rewarding, happy, fulfilling life. Written with time-worn truisms and business acumen, Brian's amazing story proves that you can stick to your guns, authenticity, and spiritually and still grow a wildly successful career and company.

©2013 Beyond Words Publishing (P)2018 Beyond Words Publishing

Great Story and Great Author

My time was well spent listening to the author talk about his business and his life.

This real persons rags to riches story!

I read lots of books but this book is an intense, can't stop listening book. It takes you inside of what it was like to create a visionary brand while having to run uphill for the entire journey. The lessons are endless and so are the experiences. The author almost died, check it out!

Great for any struggling entrepreneur

Brian is adorable, authentic, real and shares the nitty gritty of the true roller coaster of entrepreneurship. Greatest takeaway: no matter what. Keep going.

Transferable knowledge

Even though I work for a different industry, the process of building a brand is always similar. Many lessons can be taken from this book, especially for entrepreneurs who have just started their business. And now finally I know that I should buy a pair of UGGs 😎

just bought some UGGs :) lol

I just bought my first UGGs :) lol Great message about perseverance. Enjoyable story telling.

There Are No Overnight Successes...Great Story!

As an entrepreneur, sometimes one thinks their problems are unique. In this book, told in such an interesting and unique way, Brian explains the headaches, heartaches, and speed bumps when birthing a brand. The author reads this and brings it to life. Kept me interested and waiting for the next thing with every chapter. My favorite part was that as he told the story, he added "sidebars" where he would break from the story and tell an "aha" or learning that came along in that interest. I have two pages of notes! So relatable and so many take aways! Highly recommend!