Authentic Sales Leadership

Proven Tactics to Build and Lead Championship Teams

By: John JT Turner

Narrated by: John "JT" Turner

Build Championship Sales Teams with Authentic Leadership

This isn’t just another sales book. It’s a blueprint for leaders who want to build teams that win—consistently and with integrity.

In Authentic Sales Leadership, John “JT” Turner distills decades of hard-earned experience—from walk-on NCAA athlete to boardroom CRO—into a powerful playbook for building, leading, and scaling high-performance sales organizations. Whether you’re a frontline manager, an aspiring VP, or a seasoned CRO, this book delivers actionable tactics and real-world wisdom to help you lead with clarity, conviction, and culture.

Inside, you’ll learn how to: Attract and upskill top-tier talent Run the perfect sales call using value-based selling Lead your boss as well as your team Build a team culture around accountability, trust, and winning Avoid the most common mistakes new sales leaders make Create a sales program the board and CEO will rally behindWith stories, strategies, and tools pulled from IPO runs, M&A plays, and global growth journeys, JT gives you more than theory—he gives you the leadership edge.

Whether you’re building from scratch or looking to level up your current team, Authentic Sales Leadership will challenge you, inspire you, and equip you to lead like never before.

Lead better. Sell smarter. Win more.

©2025 John Turner (P)2025 John Turner

A Masterclass in High Integrity Business Success

Among the top books I've found on Sales/Business. Up there with Dale Carnegie's 'How to Win...', Mike Weinberg's 'New Sales...', and Kaley Klemp's "'15 Commitments of Conscious Leadership' Humble, effective and grace filled guidance...

Authentic Sales Leadership is more than a book—it’s:
- the bones of a curriculum for turning a tech organization with good ideas/product into a high functioning growth vehicle
- a recipe for drawing high agency leaders to your org and building a high performance team
- a demonstration of how it's possible to bring more goodness into the world through business - when dedicated to a process for serving amazing clients and building awesome partnerships

JT's commitment to excellence in all areas of life, his sense of purpose, positive mindset and clear respect for humanity... shine through this book. The tone is uplifting and generous and the content is useful. John's shares practical frameworks, tools and concepts... for us to adapt to our own business. In a world full of many excellent leadership books, John Turner's is a bit unusual in how it is grounded in a lived, field-tested, boots on the ground humility and service. This is because JT's career was as an operator in the corporate world (not as a consultant) and while he served with in most leadership roles within orgs - he seems most fascinated by high integrity sales motions and human connection in business.

Thank you JT for this labor of love - sharing your experience so the next generation can find deep meaning in business and effectiveness in partnership