Authentic Business Adventures Podcast Podcast Por Draw In Customers Business Coach James Kademan arte de portada

Authentic Business Adventures Podcast

Authentic Business Adventures Podcast

De: Draw In Customers Business Coach James Kademan
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The business podcast designed for entrepreneurs and small business owners to be inspired by, listen to, enjoy and take some action from.© Copyright Authentic Business Adventures Podcast, via Draw In Customers Business Coaching. All rights reserved. Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How to Get a Ketubah

    How to Get a Ketubah
    Apr 17 2026
    Michael Shapiro - Ketubah.com On How the Artist Gets Inspired for the Ketubah: "There would be a discussion of the couple's values, maybe how they met, maybe where they met, and the artist would be listening for things that were important to them, including things between the lines, maybe that they weren't speaking about, but that they got a sense of" Business owners that become business owners because they learned a craft and saw a need are some of the most fascinating people to speak with. Michael Shapiro learned about Ketubahs and took the bold step of starting https://ketubah.com/. The website connects ketubah artists with Jewish couples soon to be wed. After speaking with Michael, you learn about his keen awareness of what couples want, what artists can offer and combines this to help couples get a beautiful piece for their special day, and beyond. Listen as Michael explains what it takes to make a great ketubah and how he has built his business around helping others. Enjoy! Visit Michael at: https://ketubah.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Reviving historical Jewish art forms 04:21 Understanding the Ketubah document 09:03 Ketubah sizing and ceremony use 11:43 Early ketubah art practices 15:12 Blending tech with craftsmanship 16:28 The significance of ketubahs in weddings 22:28 Transition to online services 24:10 Custom calligraphic font for Ketubahs 29:06 Starting the first website 32:02 Early marketing efforts 33:26 Providing custom design options 37:19 Meeting artists in Israel 42:02 Struggling to break even 43:39 Learning to delegate tasks 46:52 Managing through pandemic challenges 50:01 Managing cash flow challenges 53:09 Following your passion and persistence Podcast Transcription: Michael Shapiro [00:00:00]: There are some. It's something that usually the couple, you know, there's been some dream of it for years and years, in some cases since childhood, people have imagined what their wedding day was going to be like. On top of that, add the hopes, dreams and expectations of parents, other family members. So it can be a very stressful thing. So I'm very proud of the fact that at least with the purchase of the ketubah, thanks to my team's expertise, empathy and real human customer service, the ketubah is one thing that you can just relax. It's not something you're going to have to worry about. We're there to hold your hand every step of the way and make sure that everything is absolutely right. James Kademan [00:00:40]: You have found authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link Fun to draw in customers.com we are locally underwritten by the bank of Sun Prairie calls on call, Extraordinary answering service, both business book as well as live switch. And today we're welcoming, preparing to learn from Michael Shapiro of ketubah.com and I gotta say, Michael, I'm excited because we're talking about what looks to be some art that. It's funny, I had no idea stuff like this existed. So let's start with the foundation. What do you do? Michael Shapiro [00:01:18]: Absolutely. So ketubah.com sells ketubahs. What is a ketubah? The ketubah at its core is the Jewish marriage contract. The traditional text of it goes back more than 2,000 years. And there is a tradition which is only a thousand years old, if you will, of making this document into something beautifully written and beautifully decorated. James Kademan [00:01:43]: Is this so thorough? Thousands of years who or thousand years who, I guess. Tell me how that has translated over the course of modern times. Is it essentially the same that it was forever ago? Michael Shapiro [00:01:57]: Very, very interesting. And, and you know, I, I actually just, just published a book that looks into the history of this art form and then brings it up to date because there was a very interesting ebb and flow, which is it all started that the tradition of decorating these started in the land of Israel and in Egypt about a thousand years ago. It then moved through Europe all the way to Spain. And then after the Spanish Inquisition and the expulsion of the Jews from Spain, it moved all throughout the Mediterranean into the Middle East. Then over time, with the invention of the printing press and the application of the printing press to making inexpensive versions of this, the art form started to die out. From sort of the late 1800s onwards. Then in North America, starting in the early 1970s, some Jewish artists in the United States and in Canada started to bring the art ...
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    1 h
  • Expand Your Biz Internationally

    Expand Your Biz Internationally
    Apr 11 2026
    Rihab Abouzaki - This N That Communications On What She Does: "We are a gateway to the US market. As a company, we take the international brand and help them find distributors or help them directly sell in the US market, advertise in the US market." Often we get a little cozy with success. Sometimes even a bit complacent, and we slow down our businesses growth. But what if you could expand your market beyond your nation's borders and broke into other countries? Luckily you can, but it may not be easy. Rihab Abouzaki has started This N That Communications to solve this problem. Her and her team, with their international experience, help companies navigate the waters of marketing, delivering and growing their business in other countries. Listen as Rihab explains what it takes to expand your product globally. Enjoy! Visit Rihab at: https://thisnthatcommunications.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Talking marketing with Rehab 06:14 Comparing U.S. and Middle East markets 10:14 Demand for Saudi dates in the US 14:25 Distributing Indian products to the US 16:26 Marketing costs versus sales returns 18:39 Finding the right distributor 22:01 Costs of launching in the US 27:09 Tracking ad performance instantly 28:59 Streaming TV and prime time 31:30 Instagram bots vs real engagement 36:55 Why Instagram is losing trust 41:10 Supporting small and mid-sized brands 44:51 Building a client-focused creative team 46:03 Understanding the advertiser's role Podcast Transcription:
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    51 m
  • Learn How to Play Golf Better

    Learn How to Play Golf Better
    Apr 3 2026
    Todd Graves - Graves Golf On Understanding Your Value: "Your customer is going to feed on your clarity of what you have to offer. And without clarity, you're just going to be a commodity." Some things just go hand in hand with business. Things like marketing, closing a deal over a beer, meeting for coffee and, of course, golfing. It seems that golf is a sport that allows you to chat on a more casual level with vendors and clients to get deals done and have a good excuse to be out of the office on a beautiful day. But this can be challenging, especially if you don't golf well. Todd Graves grew up with golf and learned the single plane swing from the best in the business, Moe Norman. Using Moe's unique swing that works well, along with a 5 step training process, Todd has built a business to help golfers become better golfers and non-golfers become golfers that don't hurt their back. He has systematized the golf swing to the point of making the game fun for entrepreneurs. With Graves Golf, Todd has built a business around helping golfers get better. His process has value for businesses of all types, helping you understand the reason behind the rule of 'Systematize Everything'. Listen as Todd explains his approach to training golfers and how he built his business around one guys process that went against the norm. Enjoy! Visit Todd at: https://gravesgolf.com/ Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Calls On Call Extraordinary Answering Service: https://callsoncall.com Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Outdated PGA teaching methods 09:52 Regulating equipment in sports 13:15 Learning step-by-step skills 18:40 Todd's seminar on clarity 23:42 Understanding golf swing mechanics 30:20 Fixing common golf swing mistakes 33:51 Starting Graves Golf with a trailer 37:12 Prioritizing values over quick fixes 42:22 Building a custom golf academy 51:08 Raising your standards for excellence 54:44 Golf club components explained 01:02:16 Range balls vs. regular golf balls 01:03:41 Choosing the right golf ball Podcast Transcription: Todd Graves [00:00:00]: Now when you, when you look at the way the game has advanced and I'll just give you some, some data, but just from in the late 80s, early 90s, John Daly led the Tour driving distance. John Daly was the longest striker of the golf ball on the, on the Tour at the time. And he was driving the ball, I think 288 yards, 289 yards. Something was the, he was the longest. And the Tour average driving distance was around 265. Today it's 30 yards greater than that. So now. Oh yeah, yeah. Todd Graves [00:00:29]: So now the average driving distance is in the 295 range and the longest drivers out there in the 32330 range and sometimes longer. James Kademan [00:00:42]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at https://drawincustomers.com We are locally underwritten by the Bank of Sun Prairie Calls On Call, Extraordinary Answering Service, The bold business book as well as Live Switch. Today we're welcoming slash, preparing to learn from Todd Graves of Graves Golf. And Todd, I'm excited. We are now entering what, at least in my world in the Midwest, is golf weather. So let's talk golf today. Todd Graves [00:01:19]: Well, yeah, the Masters, you know, coming next week. So really golf, golf season across the country and probably across the world really kicks off for us around Masters. We always gear up for this time of year. You know, nothing's more exciting than the Masters tournament. So that's a, it's a big week next week. So we're excited about what's happening. You know, it's been a, been kind of an early, interesting season this year because the weather seems to be, it's, it's always off and on, but it's, you know, I own a golf course here in Edmond, Oklahoma, and the, the grass came out early this year, which I don't know if that's always a good thing. But, but, but we're, yeah, we got some nice, nice playing conditions and we're ready to go. Todd Graves [00:01:58]: You know, golf's golf kicks off for us and we're ready to get busy this year. James Kademan [00:02:02]: Nice. Yeah, I'm in Wisconsin and we always joke that we have six springs. Todd Graves [00:02:06]: Yeah. James Kademan [00:02:07]: Last a day or two at a time. So I know that the course has been open and they've been snowed on and all that jazz. But at any rate, let's, let's talk about how you got started because it's been a while you've been in this game for quite a bit, it sounds like. Todd Graves [00:02:21]: Yeah. Yeah. You know, I'm not sure, you know, in business, being an entrepreneur, I'm not sure ...
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    1 h y 11 m
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