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Authentic Business Adventures Podcast

Authentic Business Adventures Podcast

De: Draw In Customers Business Coach James Kademan
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The business podcast designed for entrepreneurs and small business owners to be inspired by, listen to, enjoy and take some action from.© Copyright Authentic Business Adventures Podcast, via Draw In Customers Business Coaching. All rights reserved. Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Why a Virtual CFO May Be Just What You Need

    Why a Virtual CFO May Be Just What You Need
    Jan 9 2026
    Jody Grunden - Anders CPA On Working Together: "It's only going to help everybody if we can all learn how to get better and faster." Every business owner needs to watch their money. You watch it come in, go out and hopefully end up with some leftover to make sure you are doing more than just moving money. But not every business is large enough to justify a full-time chief financial officer. Which leads to a conundrum, how do you get the talented person to help you with the financial end of your business when you don't have enough financial paperwork for them to poke at full time? Jody Grunden saw this need years ago and has built a virtual CFO business that he then sold to Anders CPA. Jody discusses what a virtual CFO can do and why it is important. Listen as Jody details how the use of a virtual CFO has helped grow many business. Plus he details the value of standing out. In his case, with a Hawaiian shirt. Enjoy! Visit Jody at: https://anderscpa.com/ Podcast Overview: 00:00 "Virtual Beginnings and Success" 03:57 "Next Year Finally Paid Off" 06:50 "Interactive Pricing Strategy Breakdown" 11:40 "Finding Success Beyond Accounting" 12:40 "Pivoting Amid Layoffs and Guilt" 18:45 "Educating for Success, Not Selling" 19:42 "Productizing Services with Subscriptions" 24:58 "Dynamic Forecasting Explained" 26:33 Truck Repair Business Insights 31:20 "Flexible Client Collaboration Process" 35:07 "Building Connections and Growth" 38:29 "Rethinking Strategy for Success" 42:01 "Thought Leadership Eased Hiring" 44:26 "Expanding Connections Beyond Remote Teams" 47:32 "Scaling Processes for Sustainability" Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Transcription: Jody Grundon [00:00:00]: I realized real quick that, you know, hey, I wasn't an accountant, I was an entrepreneur and I just didn't realize it. I didn't enjoy accounting and I still don't today. I don't enjoy accounting, but I love the entrepreneur part of it and growing a business and seeing how successful I can get that business and then even more so helping other people be successful running their business, which is, which is even a bigger joy. James Kademan [00:00:27]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found@drawincustomers.com we are locally interwritten by the bank of Sun Prairie Calls On Call Extraordinary Answering Service as well as the Bold Business Book and Live Switch. Today we are welcoming slash preparing to learn from Jody Grundon of Anders cpa. Which I feel like this is right about the time to start talking taxes. Jody, is that safe to say? Jody Grundon [00:01:00]: I. I guess so. But man, you don't ask me to ask tax questions, that's for sure. James Kademan [00:01:04]: No, so let's just break it down. What is Andrew cpa? Jody Grundon [00:01:09]: Yeah, so Andrew cpa. They're, they're a, one of the largest CPA firms in the nation. They're pretty large. They do a lot of different things, audit, tax. But the, the special that I run is on in what we call the Client Advisory Service Group, which is virtual CFO services. So that's something that, that I founded way back when. It was about 20 some years ago. A lot of CPA firms now you use that type of a service. Jody Grundon [00:01:31]: I actually founded it back, you know, 20 plus years ago. So it's been a great ride. Before it was, before it was even a thing. Yeah, it was one of those, one of those things that there was something called outsourced CFO or outsourced CPA service, which was outsourcing it to a foreign country type of thing. And I'm like, well, that's not what I meant. So I'm trying to figure out how, what can I call it? And I, and so I did. I got the big, the thesaurus, if you remember one of those things. I got one of those things out. Jody Grundon [00:01:55]: I'm like, what could I, what could I name this thing? I thought virtual sounds kind of cool. And, and then my partner's like, well, no one will think you're real. And I'm like, ah, they will. It'll catch on. And back then we had the yellow pages and so we, we did the yellow page Thing didn't really get a whole lot of traction. And then we decided, hey, we're going to go this, do this on the Internet. And so when we did on the Internet, it was kind of cool because nobody else was doing it. So it was one of those things that we are right away number one in the rankings. Jody Grundon [00:02:21]: No, yeah, we. James Kademan [00:02:22]: Back 20 years ago, man, that's. Jody Grundon [00:02:24]: Yeah, yeah. And we have, we, we. We haven't gone far from that. So we're still number one in the rankings today, which...
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    51 m
  • Become a Authority by Becoming an Author

    Become a Authority by Becoming an Author
    Dec 26 2025
    Henry DeVries - Indie Books International On Marketing With Authority: "The book is more than a calling card. The book is the greatest brochure." There are a few things you can do to make yourself important in the eyes of the people you meet. One of the best ways is to be the author of a book. But how do you write and publish a book? Henry DeVries knows that entrepreneurs are good at their thing, but writing and publishing a book can be a daunting and time-consuming task. So he started Indie Books International to help professionals get their books published and in the hands of the people that will soon be their clients. This is something no postcard or brochure could ever dream of doing. Listen as Henry explains in detail what it takes to become a published author and how your book can be used as a marketing tool to help you grow your business. Enjoy! Visit Henry at: https://indiebooksintl.com/ Podcast Overview: 00:00 "Why Editing Matters" 03:19 "Nonfiction Books as Business Cards" 08:03 "Don't Cut Corners on Publishing" 10:01 "Authors Question Publisher Practices" 13:52 "How to Get on TV" 19:00 "Expert Publishing and Education" 20:55 "Overcoming Traps to Publish" 25:35 "Rise of Print and Amazon" 28:26 "Books as the Ultimate Brochure" 31:13 "Indie Publishing Support Network" 35:35 Editing and Writing Service Costs 36:52 "Delegation and Leadership Insights" 41:49 "AI in Publishing: Challenges & Risks" Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Transcription: Henry DeVries [00:00:00]: The world changed. There was two parts of the digital revolution that changed the business. One was print on demand publishing where you didn't have to do big print runs to get the cost down. So my first book, you know, first run was 2,500 books. Second run was another 2,500 books. It was called the second printing. The joke is, yeah, my book went to two printings because the first one was blurred, but no. So you would earn extra printings. Henry DeVries [00:00:24]: But with print on demand it's just, just as economical to print one book as the unit price. On the 2500 books. James Kademan [00:00:35]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found the podcast link found at drawincustomers.com we are locally underwritten by the Bank of Sun Prairie Calls On Call Extraordinary Answering Service as well as the Bold business book and live switch. Today we're welcoming, slash, preparing to learn from. Let's see here, Henry, I'm going to try to say your last name. Devries. Henry DeVries [00:01:06]: There you go. Henry Devries with the cheese. James Kademan [00:01:10]: I love it. Of Indie Books International. And we're talking books and marketing and all that jazz. So Henry, how is it going today? Henry DeVries [00:01:18]: It is so great. I'm so excited to talk about the virtues of a book marketing with a book that you're proud of. James Kademan [00:01:26]: I love it. I love it. You know, you raise an interesting point here. I just want to give you a really quick anecdote before we run down the road of marketing with your book. I was given a book by someone that they were hustling as something I suppose like a business card. Probably what we'll mention. Henry DeVries [00:01:43]: Sure. James Kademan [00:01:43]: And I had started reading it and it was, it was bad. It was really bad. It's not to say the content itself was bad. I felt like it was very poorly written and not edited at all. So I saw this guy later at a different networking function. I'm like, hey man, your book was interesting. Who did you use for an editor? And he's like, oh yeah, I edit it myself. I don't need to pay someone to edit it. James Kademan [00:02:08]: And I was like, oh, okay, great. Fantastic. Way to go. You can totally tell I didn't say that. Henry DeVries [00:02:15]: James, we have a saying. The world does not need another crappy self published book. James Kademan [00:02:21]: Oh, I love that saying. That's perfect. That's perfect. So let's start with what you got going on, Henry. How long have you been in the book marketing world? Henry DeVries [00:02:32]: Indie Books International. We started on April 1, 2014. I'd been a ghost writer for books for years before that. So officially 11 years publishing over 200 books in that time. James Kademan [00:02:48]: All right, well, that's a fair number that is Any specific genre. Henry DeVries [00:02:55]: Yes. Well, business books. So according to Barnes and noble, there are 16 subcategories of books. And then since we're nonfiction, some of our books fall under self help, or they'll fall under whatever industry the person ...
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    46 m
  • Spanish Immersion Daycare and Preschool

    Spanish Immersion Daycare and Preschool
    Dec 19 2025
    Heather Reekie - Casa de Corazón On Working With the SBA: "Getting the SBA loan was literally the hardest thing I've ever done. And I've given birth twice, naturally." We all wish we were smarter. As we get older, it becomes more difficult to learn new things. What if children could learn new things while they have a developing brain that can handle faster education. What if you could immerse a child into an environment that helps children learn another language, eat healthy and fresh food and do it all with peers that are learning and playing alongside you? It is with questions like these that Casa de Corazón got started. Heather Reekie is the owner of the Madison, Wisconsin based Casa de Corazón. She shares her inspiring journey from speech and language pathologist to entrepreneur, detailing the transformation of an old translation office into a thriving early childhood center focused on nurturing bilingual minds and compassionate hearts. She highlights Casa de Corazón's unique approach, including their in-house app for real-time parent updates, commitment to organic meals and sustainable practices, and the importance of intercultural learning. Heather details the challenges of launching a business, the joys of fostering a strong community, and the impact of quality early education. Listen as Heather gives more insights into how passion and purpose can create lasting change, one child at a time. Enjoy! Visit Heather at: https://casaearlylearning.com/location/madison-wi/ https://www.instagram.com/casa.madison.wi/ Podcast Overview: 00:00 "Bilingual Boost at Casa" 06:54 "Acquiring a Language-Focused Property" 16:20 "Connected to Franchise Core Values" 17:17 "Eco-Friendly Childcare Practices" 23:33 Franchisee Frustration with Franchisors 29:09 "Teachers Genuinely Care Deeply" 33:39 "Raising Thriving, Empathetic Early Learners" 42:15 Playground Requirements and Safety Standards 44:48 "Overcoming Leadership and Loan Challenges" 53:19 "Staff Excellence and Parent Resources" 59:12 Infant Curriculum and Monthly Themes 01:02:37 Storm Shelter and Flags Display 01:07:09 "Elevator and Furnace Challenges" Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Transcription: Heather Reekie [00:00:00]: But the Casa app is special to the Casa brand and it's real time updates on what your child is doing throughout the day, including photos. So that's throughout the day innovation. Yep, yep. And so you know, like no notates when the child falls asleep for rest time or what they, you know, how much of the lunch they ate and you know when they used the bathroom or had a diaper change and that kind of thing. James Kademan [00:00:23]: Holy cow. So that's cool. Heather Reekie [00:00:26]: It's informative and just fun to interact with as well. James Kademan [00:00:35]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found on the podcast link found drawincustomers.com we are locally underwritten by the bank of Sun Prairie and today we're welcoming slash preparing to learn from Heather Ricci of I'm going to destroy this. But I don't mean to Casa de Corazón remotely close Casa de Corazón and I just learned is that House of Hearts. Heather Reekie [00:01:05]: House of Hearts. House of Love. James Kademan [00:01:07]: All right, very cool. So let's go on. What do you do, Heather? Heather Reekie [00:01:12]: Well, so I'm the owner operator of Casa de Corazon Madison, which is a franchise from the corporate offices which are in Minnesota and we opened almost exactly two years ago, November 15th of 2023. James Kademan [00:01:28]: Nice. Heather Reekie [00:01:28]: And so I am trying to keep. James Kademan [00:01:31]: Running the place and this place, I gotta say, this place is huge. I expected a little daycare and this is. We're in two story building. Heather Reekie [00:01:41]: Yes. James Kademan [00:01:42]: In what I would consider to be the southern heart of Madison. So we get the belt line right here and all that. So I got a lot of questions for you, so let's just knock it out first. So Heather, tell me about the Spanish immersion. Heather Reekie [00:01:54]: So that's the icing on the cake of just a really high quality childcare and preschool situation. Here at Casa de Corazón, Spanish immersion is help helping grow the synapses in the children's brain. So even if you don't go on to a bilingual or Spanish immersion elementary school after attending casa, you will have reaped the benefits of growing your brain cells by becoming bilingual or learning a second or sometimes in some cases a third language. Because what it does is it gives you multiple words ...
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    1 h y 8 m
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