Building Your Personal Brand

Jake Isham - Creative Minds On Knowing Who You Are Competing Against For Views: "You're not competing with your competitors anymore. You're not competing with this podcast right here. You're not competing with other entrepreneurial podcasts. You're competing with Netflix. You're competing with Coca-Cola." Marketing as a business owner is necessary. Jake Isham argues that marketing yourself, essentially as your business, can help your marketing explode. People buy from people they like and they trust. and they need to know you, in order to trust you. To help entrepreneurs with this marketing need, Jake Isham built his marketing agency, Creative Minds. Drawing from his own experience as a filmmaker and marketer, Jake Isham shares actionable insights on how entrepreneurs can leverage their personal brand to drive revenue, why social proof matters, and the importance of consistency in content creation. Plus, hear why being the “face” of your business isn’t just about fame. It is a strategic move for building lasting trust and relationships. Listen as Jake explains what tools to use (which you probably already have) to grow your marketing in this world that has the largest opportunity that we have ever seen for a brand to grow so quickly. Enjoy! Visit Jake at: https://jakeisham.com Sponsors: Live Video chat with our customers here with LiveSwitch: https://join.liveswitch.com/gfj3m6hnmguz Some videos have been recorded with Riverside: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=james-kademan Podcast Overview: 00:00 Actors and Entrepreneurs: Business Challenges 08:00 "Personal Branding Mindset Shift" 12:18 Accidental Path to Creative Agency 21:13 "PR: Perceived Reality Redefined" 24:41 "Authentic Marketing in TikTok Era" 31:24 Know Your Audience First 37:37 "Roofing Content for Local Needs" 40:23 "Finding Your Core Principles" 46:40 Personal Branding Through Authenticity 52:23 Consistency and Learning in Content 57:56 Consistency Builds Niche Recognition 01:01:22 Overcoming Paralysis Through Action 01:05:46 "Creative Minds Digital Show" Podcast Transcription: Jake Isham [00:00:00]: And it's the same thing, you know, to go back to kind of that conversation that we had at the very beginning about actors is that they know acting. They don't know how to run a business. A buddy of mine who is a very successful entrepreneur gives this speech all the time when he does seminars, which is, you know, you're a car mechanic, you're the top car mechanic at the shop and you see the boss making all the money and you're like, well, screw him. I wanna open up my own car shop until you realize you have to understand HR, accounting, Promotion, sales, marketing, advertising. Like, that's what the boss did. Yeah, there's a couple things to it more than just turning it into all the risk. Yeah. James Kademan [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls on Call Extraordinary Answering Service, The Bold Business Book, as well as LiveSwitch. And today we're welcoming/preparing to learn from Jake Eicham of Creative Minds. So Jake, we're talking marketing today, right? Jake Isham [00:01:10]: Yes, sir. James Kademan [00:01:11]: I am super excited because I don't— I've been in this marketing kick and I was talking actually with a— I'm going to call it a friend of mine who's in the marketing world way deeper than me. And it was interesting, the conversation that we had. So I'm excited to talk marketing more with you. It's just top of mind. So, and all businesses need it. So let's get started. First up, what is Creative Minds? Jake Isham [00:01:35]: We're a creative agency based in Los Angeles. We've done over a billion views online, driving millions in revenue for our clients. And we focus on helping build personal brands and really helping that entrepreneur scale their attention so that they, you know, because at the end of the day, attention drives revenue. James Kademan [00:01:56]: Interesting. Now you touched on something there and I want to dig into this a little bit because another conversation I had was the, it's kind of like chicken and egg thing or nature nurture. It was personal brand versus company brand. Which one do you push? So you as a marketer, if we were to ask you that question. Jake Isham [00:02:14]: It depends a little bit on the industry and the entrepreneur who I'm talking to, but you could say what's gonna beat out in my opinion is personal brand. James Kademan [00:02:25]: All right. Jake Isham [00:02:26]: Because at the end of the day, most entrepreneurs don't stick with one business, just majority, you know? James Kademan [00:02:36]: Yeah, yeah, you're not wrong...