Manufacturing an Enemy

How Hate Is Engineered (10 Lessons from Nazi Propaganda)

By: Henry Bugalho

Narrated by: Virtual Voice

Manufacturing an Enemy: 10 Lessons from the Nazi Propaganda Playbook

Kindle Edition by Henry Bugalho

Learn to recognize the propaganda techniques that manufacture hatred—before it's too late.

If Chomsky showed us how consent is manufactured, this book reveals how enemies are engineered.

From Brexit to Bolsonaro, from Trump to the global resurgence of authoritarian movements, the same techniques of rhetorical dehumanization are circulating again. This book exposes the machinery behind enemy fabrication: how propaganda transforms people into targets, how rhetoric replaces empathy with hatred, and how entire societies can be led to barbarism through precise, replicable techniques.

The 10 Lessons You'll Master:

1. How animalistic metaphors remove the other from the human sphere
2. Why emotion defeats reason in effective propaganda
3. How entertainment becomes a vehicle for ideology
4. Why repetition produces indifference, not conviction
5. How language is contaminated to colonize thought
6. Why conspiracy theories work so effectively
7. How invasion rhetoric transforms people into threatening masses
8. How 21st-century algorithms amplify these same techniques
9. The psychology of indifference that enables atrocities
10. How to update the format while keeping the formula

Why This Book Matters Now

Based on rigorous academic research, this book analyzes two Nazi propaganda films—The Eternal Jew and Jud Süss—as laboratories for understanding techniques that persist today. With contemporary examples from global authoritarian movements, viral conspiracy theories, and digital propaganda, the author shows you how to recognize and resist enemy fabrication in real time.

This is an intellectual defense manual against the manipulation of hatred.

What Makes This Different

Originating from a master's thesis in Rhetoric and Oratory (International University of La Rioja, 2025), this book integrates:

• Social psychology (Arendt's banality of evil, Milgram's obedience experiments, Asch's conformity studies)
• Propaganda analysis (Goebbels's diaries, historical documentation, film studies)
• Contemporary case studies (Christchurch attack, Great Replacement theory, algorithmic radicalization)
• Practical resistance tools for the digital age

If You've Read These Books, This Is Your Next Essential Read:

• Manufacturing Consent by Noam Chomsky
• How Fascism Works by Jason Stanley
• On Tyranny by Timothy Snyder
• LTI: The Language of the Third Reich by Victor Klemperer
• Strongmen by Ruth Ben-Ghiat

The Road to Auschwitz Was Paved With Indifference

The techniques that made the Holocaust possible didn't disappear in 1945. They evolved. They adapted to new media. They're being used right now, on platforms you use every day.

The only defense is recognition.

This book gives you the vocabulary to name what you're seeing. The framework to understand how it works. And the tools to resist before it's too late.

Because recognizing the playbook is the first step to refusing to play the game.

About the Author

Henry Bugalho is a Brazilian philosopher, writer, and Fellow of the Royal Society of Arts, with a Master's in Rhetoric and Oratory. He has published 30+ books and runs a YouTube channel with over 726,000 subscribers focused on political analysis and rhetorical techniques.

Scroll up and click "Buy Now" to arm yourself against the propaganda techniques shaping our world.