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Publisher's Summary

Currently about two percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for.

While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however, as the app industry is expected to rake in nearly $78 billion by the end of 2017.

Today's market is the most competitive the app game has ever been, which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people, you stand the greatest chance of turning a profit as possible.

While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads, and free downloads that are supported via in-app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain.

All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you're on your way. So, what are you waiting for? Take control of your financial future today!

Inside you will find:

  • A detailed breakdown of every viable app business model and how to build a marketing plan around it
  • Tips for maximizing ASO and social media marketing
  • Half a dozen viable monetization strategies that will work with any type of business model or type of app
  • Specialized promotion tips for the most profitable types of apps
  • Pros and cons for both the iOS and Android market as well as how to successfully market your app in each market
  • And more....

©2017 Tru Nobilis Publishing (P)2017 Tru Nobilis Publishing

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Great Book on App Marketing!!!

I've listen several books on App marketing. This one is the best! Doesn't over-complicate the issues. Easy listen for the novice, yet still packed with a lot of useful information for the seasoned marketer. 5 stars!

1 of 1 people found this review helpful

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    5 out of 5 stars
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Best choice I could have made

If you want a quick and to the point starter guide to mobile, this is it. I could not be more pleased. Very little fluff and tons of useful information. One of our best purchases.

1 of 1 people found this review helpful

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definitely recommend this book..

I found this book very informative..The second chapter was a jumpstart that gives you enough information for any one to launch a mobile campaign.

1 of 1 people found this review helpful

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    1 out of 5 stars
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Basic and general

The book is a waste of time and money. It scratches the surface of the topic but is very general and lacks any examples.

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Really Good Quick Reference

This is a quick read with valuable insights. Coupling this with other marketing text is a good idea.

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    2 out of 5 stars
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    3 out of 5 stars

Very entry level book

Is there anything you would change about this book?

Yes, either the title or the content because they are not synced and the title doesn't reflect the poor content

What was one of the most memorable moments of App Marketing?

none

How could the performance have been better?

Improve the content and align it to the title by talking about top apps with examples and details.

What did you take away from App Marketing that you can apply to your work?

absolutely nothing

Any additional comments?

There are a lot of articles on the Internet who are giving the same info in what can be moved on an A4 page with the big blank margins. And there are a lot of articles and posts who are giving more value, more info, without asking this money. This book is dedicated to entry-level people, who have no idea about how to build an app or to market it and probably they won't end up with building one. Considering the title, I was expecting another type of info and I'm really disappointed with the content.

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great!!!

Bought this book a while ago to help hubby open a business, however this book is awesome i just loved it...

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Enjoy the variety

This book is fantastic. It has every conceivable strategy and tactic to promote a business, a person or anything.I recommend it to anyone who wants to know about Mobile and what you can do about.

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It was a good high level overview

It was a good high level overview of the world of APP marketing, but doesn't really delve too deep into any of the areas.

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comprehensive listen...

Very complete with lots of useful information to share and use, highly recommended for all those who are starting in the mobile world and want to expand their knowledge base.

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  • jonathan
  • 10-12-18

Highly recommend this book!

There is so much more in this book than I expected. This book was great at covering the basics, and then a bunch more. It's helpful to listen to R.L. Greene strategy in this book to save some time and speed up the learning curve to think about ways to implement some of the tips, ideas, and approaches that this book offers.

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  • Anemari
  • 10-12-18

I loved listening this book

I recently launched my app and am looking forward to monetization. There are several books on the subject, but I found this one to be concise, relevant, but still cover a significant breadth of the topic.

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  • Riswana
  • 10-12-18

5/5 excellent

The author brought up several ideas on monetization I had not considered before. The language is easy to read and non-technical. It is spot-on for the phase of release I am in now, but reading this during pre-planning phase of app development would be helpful in the long run of eventually monitoring your app.

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  • Mthujan
  • 10-12-18

Well written

I was actually impressed by how much useful information is squeezed in such a short book.

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    5 out of 5 stars
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  • meenachi
  • 10-12-18

This is a great book.

Such an informative book.A lot of important information has been gathered in this book.
Great grab!!

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    5 out of 5 stars
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  • saji
  • 10-10-18

Nice Book!!

The very useful information would recommend a must read for anybody in the app development journey.

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  • catherine
  • 10-10-18

Happy that i found this book!!

This book is good for someone just starting out to someone who has an iPhone or Android app. After you get your app you need to see how to have your app ranked and finally how you will make money from your app. The expense to develop an Android or iPhone app will differ depending on who creates it and how complicated the app.

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  • tim
  • 10-10-18

What a great audiobook!

I am very happy with this book, it is easy to read and contains a lot of useful information. In addition, the author is very kind and helpful.

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  • Victoria
  • 10-10-18

I recommend the book to all the app developers.

This book helped me to create my apps and get good ratings.
I liked the practical tips and examples in book.
I recommend the book to all the app developers.

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  • albert
  • 10-10-18

Mobile App Monetization

Highly recommended for people who have apps or are thinking of building one. I didn't know anything about app marketing but now I feel very informed.