Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts.

The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is playing out across industries as CFOs tighten their grip on every purchase decision, creating longer approval cycles and more complex buying committees.

If you want to stop getting ghosted and start closing deals again, this episode is your roadmap. Join Eleanor this week as she breaks down six data-backed economic insights that explain exactly why buyers are exercising extreme caution right now, and the four core strategies to keep your buyers buying through winter 2025/26.

Get full show notes and more information here: https://safimedia.co/WO74

Connect with Eleanor on LinkedIn or Instagram:

https://www.linkedin.com/in/eleanorbeaton/

https://www.instagram.com/eleanorbeaton/?hl=en

Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind?

In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her brick-and-mortar studio, Jessica made a conscious choice to scale differently. Her journey from physical therapist to online entrepreneur reveals a different path to success - one that prioritizes sustainability over speed.

Listen in this week to discover how setting clear boundaries around your time and energy can actually accelerate your business growth, why understanding every aspect of your business makes you a better leader when you do hire, and how making peace with your chosen pace creates the foundation for long-term success. Jessica's story proves that you can build a world-class business while being the room mom and finishing work by 2:30 PM.

Get full show notes and more information here: https://safimedia.co/WO73

Connect with Eleanor on LinkedIn or Instagram:

https://www.linkedin.com/in/eleanorbeaton/

https://www.instagram.com/eleanorbeaton/?hl=en

Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward.

We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's teaching you how to analyze whether your money is flowing through your business in a way that sets you up for profit or exhaustion.

Listen in this week as Eleanor walks you through the margin stack framework: four critical cost allocations between revenue and profit that tell the complete story of your business health. You'll discover why growing revenue without proper profit architecture leads to resentment and burnout, and exactly which numbers reveal whether you're building wealth or just feeding an expensive machine.

Get full show notes and more information here: https://safimedia.co/WO72

Connect with Eleanor on LinkedIn or Instagram:

https://www.linkedin.com/in/eleanorbeaton/

https://www.instagram.com/eleanorbeaton/?hl=en