Episodios

  • Why Intuition Stops Working When Your Business Starts Scaling feat. Dr. Lisa Marie Bobby
    Mar 17 2026

    There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business.

    In this episode, Eleanor is joined by Dr. Lisa Marie Bobby, founder of Growing Self, who built her business from a solo therapy practice into a network of 65 clinicians operating across the United States. Together, they unpack what it took to move from founder dependence to a more scalable model, how the business itself evolved over time, and why intuition becomes less reliable as complexity increases.

    Listen in this week as Eleanor and Lisa talk about the hidden cost of over relying on intuition, the danger of making emotionally driven people decisions, and the power of metrics to reveal what your business is truly worth and what it is truly costing you.

    Get full show notes and more information here: https://safimedia.co/WO92

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

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    52 m
  • Why Growth Breaks Your Business (And How to Build for What's Next) with Dr. Nadya Zhexembayeva
    Mar 10 2026

    There's a moment most growing businesses hit where everything that once worked starts to feel like it's working against you. The systems that helped you scale. The team structures that once felt efficient. Even the way you organize your week.

    What many leaders interpret as a people problem or sometimes a personal leadership failure is often something else entirely: a structural mismatch between your business and the environment it now operates in. In this episode, Eleanor sits down with corporate reinvention expert Dr. Nadya Zhexembayeva, founder of the Reinvention Academy and author of multiple books on organizational reinvention.

    Listen in this week as Eleanor and Nadya explore how leaders can recognize when systems have outlived their usefulness, why reinvention needs to become a regular cadence rather than a crisis response, and what it actually takes to build a business that can evolve without breaking. If you're leading a growing company and things suddenly feel harder than they should, this conversation will give you a powerful new lens for understanding what's really happening.

    Get full show notes and more information here: https://safimedia.co/WO91

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

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    38 m
  • The CEO Reading List That Built a 7-Figure Business
    Mar 3 2026

    If you want to grow a powerful company, you need powerful thinking, and books are one of the fastest ways to access it.

    In this episode, Eleanor shares the seven business books that have most shaped her leadership, decision-making, and ability to scale into the top 1% of women entrepreneurs globally. These are not trendy titles or surface-level reads. They are foundational works that influenced how she thinks about power, profit architecture, capacity, abundance, product design, onboarding, and sales.

    Listen in today as Eleanor breaks down why each book matters, what it unlocked in her own company, and how these ideas can help ambitious women CEOs scale sustainably. If you are serious about building a high-growth company with strength, profitability, and strategic depth, this reading list will expand how you think and operate.

    Get full show notes and more information here: https://safimedia.co/WO90

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

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    16 m
  • Quarterly Business Planning for CEOs: How to Decide What to Work On Next
    Feb 24 2026

    If the CEO job description was boiled down to one question, it would be this: what do we work on next?

    Most women entrepreneurs don't struggle because they aren't working hard enough. They struggle because they're working on the wrong thing. Here's the truth: businesses don't rise to the level of their potential. They shrink to the level of their constraints. Growth isn't about adding more marketing, more offers, or more complexity. It's about identifying the single bottleneck restricting flow and releasing it.

    Listen in this week as Eleanor walks you through the exact quarterly planning process she uses inside her own business and with her private clients to drive serious growth. If you want a simple, focused way to decide what to work on next and unlock revenue without working harder, this episode will show you exactly how.

    Get full show notes and more information here: https://safimedia.co/WO89

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

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    27 m
  • How to Diagnose Your Business Health Using 4 Key Numbers
    Feb 17 2026

    Are you growing your revenue but still feel broke at the end of the month?

    Many women entrepreneurs face this problem without realizing that the issue lies not in the revenue, but in the lack of a solid financial structure. In this episode, Eleanor breaks down the Margin Stack: a framework she uses to analyze the health of her business.

    If you've ever found yourself asking, "Why does leadership feel so exhausting if everything is working?", then this episode will help you make sense of the financial dynamics at play in your business. You'll learn the four cost allocations that impact your profit margins, how to diagnose and address inefficiencies, and learn the numbers that truly matter for your business health.

    Get full show notes and more information here: https://safimedia.co/WO88

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

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    29 m
  • Why Leadership Gets Harder As Your Company Grows feat. LIA GARVIN
    Feb 10 2026

    If your company is objectively successful but leadership feels heavier, more personal, and more draining than you expected, you're not imagining it. For many women founders running businesses in the one to ten million dollar range, leadership strain shows up right as things start working.

    This week, Eleanor is joined by Lia Garvin, a workplace expert who has led and advised teams inside some of the most operationally demanding organizations in the world, including Apple and Google. Drawing from her experience and her book The Unstoppable Team, Lia breaks down what actually happens when responsibility accumulates faster than structure.

    Listen in to learn how unclear expectations, fuzzy accountability, and incomplete systems quietly force founders to absorb pressure that should live in the business. Together, Eleanor and Lia unpack why founders become the default escalation point, how responsiveness and availability quietly trap leaders in reactivity, and the critical difference between having people doing the work versus owning outcomes.

    Get full show notes and more information here: https://safimedia.co/WO87

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

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    49 m
  • The 4-Part Revenue System That Scales to $2M+
    Feb 3 2026

    If you're generating strong revenue but still feel one bad month away from panic, the issue isn't how much money you're making - it's the absence of a revenue system.

    Revenue is an outcome, not an asset, and when a business lacks infrastructure, the founder becomes the system, absorbing all the volatility, pressure, and risk. This week, Eleanor explains why chasing sales without building structure leads to fragility, no matter how impressive the topline numbers look.

    Tune in as Eleanor breaks down the four-part revenue system every business needs before it can reliably scale past $500K, $1M, and into the $2M+ range without burnout. She walks you through the non-negotiable cash cow that funds growth, the bulletproof go-to-market motion that survives platform and algorithm changes, pricing designed to support expansion rather than constrain it, and the balanced business model that creates durability, optionality, and long-term value.

    Get full show notes and more information here: https://safimedia.co/WO86

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

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    26 m
  • Where Business Stability Actually Comes From (and Why It's Often Misunderstood) feat. JULIA TAYLOR
    Jan 27 2026

    You can be running a successful business and still feel exposed. Revenue is coming in, clients are smart, demand is real, and yet, cash flow feels tighter than it should, decisions feel heavier than expected, and the business itself feels fragile.

    In this conversation, Eleanor is joined by Julia Taylor, CEO and founder of GeekPack, a company that operates at the intersection of entrepreneurship and institutions. This episode names a reality many women business owners experience but rarely have language for: sometimes the problem isn't how well you're working, it's where your business is getting its stability from.

    Tune in this week as Eleanor and Julia take a strategic look at what business stability really requires and why it so often gets misunderstood in women-led companies. Julia shares how she built a revenue architecture that separates value creation from stability by partnering with large organizations, securing grants, and designing systems that can actually carry growth. Together, they explore why so many women are taught to absorb risk personally, and what changes when stability is designed structurally instead.

    Get full show notes and more information here: https://safimedia.co/WO85

    Connect with Eleanor on LinkedIn or Instagram:

    https://www.linkedin.com/in/eleanorbeaton/

    https://www.instagram.com/eleanorbeaton/?hl=en

    Check out GeekPack: https://geekpack.com/

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    36 m