What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live.

Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy’s Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy.

The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC.

Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today.

In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss:

• 00:00 - Introduction
• 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon
• 01:57 - Carrie Miller’s Amazon Seller Story And Helium 10 Journey
• 04:38 - The Goal Of The Outsourced To Optimized Series
• 05:34 - The Fear Of Taking Control Of Your Own Ads
• 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS
• 08:54 - How Helium 10 Ads Simplifies Optimization
• 10:45 - The 3 Ways To Manage Amazon Ad Bids
• 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off
• 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos
• 20:12 - Why Outsource To Optimize Worked For Carrie
• 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja

How do you turn small TikTok creators into big sales? Our guest shares his playbook for building a loyal creator army, getting more posts, and scaling TikTok Shop beyond Amazon.

What does it really take to turn small creators into big sales on TikTok Shop? In this episode of the AM/PM Podcast, Shivali Patel sits down with Josh Hadley to unpack the systems, strategies, and mindset shifts that helped him build an affiliate army of more than 5,000 creators. Josh shares how TikTok Shop helped revive his business during a difficult season and why sellers should stop treating creator marketing like a side tactic and start treating it like a real growth engine. A big takeaway from this episode is that success on TikTok Shop does not come from sending random samples and hoping for the best. Josh explains how brands need to get laser-focused on their target audience, identify the right creator profiles, and build outreach systems that actually lead to responses. He walks through how his team finds creators, studies competitors, uses outreach tools, sets commission structures, manually approves samples, and gets creators off-platform to build stronger, long-term relationships. His approach is less about chasing big influencers and more about finding the right smaller creators with strong content potential.

Josh also dives into what most sellers are missing after the first outreach. He explains how creative briefs, email nurture flows, contests, and regular communication help turn one-time creators into loyal brand ambassadors. For Amazon sellers, this episode is especially valuable because it shows how TikTok Shop can complement an existing brand when the right SOPs, systems, and team are already in place. If you have been wondering how to get creators to actually post, how to compete with brands using similar tactics, and how to make TikTok Shop work without abandoning Amazon, this episode offers a detailed, actionable blueprint.

In episode 508 of the AM/PM Podcast, Shivali and Josh discuss:

• 00:00 - Introduction
• 00:52 - Josh Hadley’s Background And Why TikTok Shop Matters
• 02:46 - When Amazon Sellers Should Expand To TikTok Shop
• 06:22 - The Playbook Behind 40 Viral Videos And 5,000 Creators
• 07:14 - From Business Struggles To A TikTok Shop Breakthrough
• 11:51 - How To Find The Right Creators And Study Competitors
• 19:38 - Bots, Targeted Collaborations, And Sample Approval Strategy
• 24:58 - Why Off-Platform Creator Contact Is Critical
• 27:28 - Email Nurture, Creative Briefs, And Getting More Creator Posts
• 28:54 - Commission Rates, Creator Selection, And Why Small Creators Win
• 36:32 - Fulfillment, Creator Retention, And Long-Term Relationship Building
• 45:06 - Why TikTok Shop Is Still A Gold Rush For Brands

Amazon reveals the 2026 Prime Day dates, new fee changes shake up this year’s Prime Day, and Walmart pulls back on ChatGPT commerce. Catch the latest buzzing e-commerce news on this episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon is reportedly moving its annual Prime Day sale this year https://sea.mashable.com/tech/43199/amazon-is-reportedly-moving-its-annual-prime-day-sale-this-year Did Amazon Make Prime Day Deals More Expensive? Amazon has outlined key Prime Day planning deadlines in Seller Central, including a May 26 cutoff for deal submissions, a May 27 deadline for AWD inventory and minimal-split FBA shipments, and a June 5 deadline for optimized split shipments, while strongly hinting that the event could land in the final week of June. The update also brings higher promotion costs and stricter pricing rules, including a $100 upfront fee and 1.5% variable fee on Prime Exclusive Discounts, while Bradley highlighted Amazon’s added FAQs sent to Helium 10 to help sellers navigate the changes—clarifying topics like early-submission discounts, how promotional sales are calculated, when fees are charged, how often deal recommendations refresh, whether pricing can be edited, and how coupon activity now affects the 30- and 60-day lowest price requirements. New Feature Alert: Helium 10 has launched TikTok Shop UK support, letting sellers convert Amazon UK listings into TikTok Shop-ready listings with AI in seconds. The feature is now in Platinum and Diamond members. Walmart says ChatGPT checkout converted 3x worse than its own website https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website/ Strategy of the Week: Helium 10’s Search Query Analyzer lets sellers review up to 12 months of Amazon search query performance data with AI insights in seconds, helping uncover top-converting and low-visibility keywords. Upgrade your membership to Diamond with code SSP20 for up to 20% off for 6 months. Reminder: Amazon’s commingling policy ends March 31st, meaning brand owners can rely on UPCs instead of FNSKU labels for many products. The change could simplify sellers' prep and labeling. Commingling practices will end effective March 31, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSktDTEM5N0s5MkRBWFAy Amazon is about to make things a lot harder for the post office https://qz.com/amazon-cuts-usps-package-volumes Webinar: 10 Strategies That Could Get you $10K Bradley Sutton and Shivali Patel will host a live March 31 workshop sharing 10 proven strategies that can directly grow sales and profit, including one tactic that added $11K in profit.

Register now at http://h10.me/10tips to save your spot.

That’s it for this week’s Weekly Buzz. Thanks for tuning in, and we’ll see you next Wednesday for more news, updates, and strategies to help you stay ahead in e-commerce.

(Timestamps) -

In episode 507 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

• 00:00 - Introduction
• 00:42 - Amazon announces Prime Day 2026 Dates!
• 04:24 - Did Amazon Make Prime Day Deals More Expensive?
• 12:42 - Migrate your Amazon UK Listings to TikTok Shop UK
• 14:20 - Amazon Big Spring Deals Live
• 17:17 - ChatGPT Checkout on Walmart Was a Failure
• 19:57 - Analyze 1 Year of SQP Data In Seconds
• 23:58 - Reminder: Comingling Ends Next Week!
• 24:49 - Amazon vs. Post Office
• 26:13 - 10 Strategies That Could Get you $10K

Amazon is driving traffic and shoppers beyond Amazon.com, new Sponsored Products prompts are rolling out, and 1-hour delivery is now launching in select cities. These and more on this week’s episode of the Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Opens Shop Direct to More Merchants in E-Commerce Pivot https://www.techbuzz.ai/articles/amazon-opens-shop-direct-to-more-merchants-in-e-commerce-pivot Sponsored Products prompts and Sponsored Brands prompts https://advertising.amazon.com/en-us/resources/whats-new/unboxed-2025-sponsored-products-and-sponsored-brands-prompts/ For our new feature alert, Helium 10 Review Insights is back, helping sellers instantly see what buyers love, hate, and what is hurting ratings so they can fix listings faster, beat competitors, and drive more sales. Amazon launches 1-hour shipping in US cities to challenge Walmart https://finance.yahoo.com/news/amazon-launches-1-hour-shipping-100457426.html Walmart quietly makes a key change in every store https://finance.yahoo.com/news/walmart-quietly-makes-key-change-181000250.html Advanced sellers should consider upgrading to Helium 10 Diamond to unlock deeper historical data, brand analytics, search query insights, and share-of-voice tools that make competitor and market analysis much easier. Use code: SSP20 to get 20% off for 6 months. That’s it for this week’s Helium 10 Weekly Buzz. Thanks for tuning in, and we’ll see you next week with more updates, tools, and strategies to help you stay ahead in e-commerce.

In episode 505 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 - Introduction
• 00:41 - Amazon Sends Traffic to More 3rd Party Websites with Shop Direct
• 03:40 - Sponsored Product Prompts and Sponsored Brands Prompts are now Available for US Amazon Sellers
• 07:51 - New Feature Update: Helium 10 Review Insights Is Back!
• 12:00 - Amazon Launches 1-hour Shipping
• 14:39 - TikTok Influencer Finder and Messenger Tool
• 18:29 - Walmart Rolls out Digital Price Tags in Stores
• 21:16 - Special Offer From Helium 10

What is the new gold standard for optimizing Amazon listings in 2026 for keywords and Amazon AI like Rufus? Discover how to do in seconds what used to take hours.

What does it take to build a high-performing Amazon listing in 2026? In this episode, Bradley Sutton breaks down the new gold standard for listing optimization and explains why sellers can no longer rely on keyword stuffing or traditional SEO alone. Today’s best listings need to balance keyword indexing, conversion-focused copy, and AI-ready content that works for tools like Amazon Rufus.

Bradley walks through the full listing optimization process using a real product example, showing how sellers can pull keyword intelligence from multiple sources like Cerebro, historical keyword trends, Amazon’s Search Query Performance, and Amazon Brand Analytics. He explains why this layered approach gives Amazon sellers a much more complete view of what actually drives visibility and sales. For Helium 10 users, the biggest breakthrough is that the new Listing Builder can now combine this process into an 8-in-1 keyword research workflow, turning what used to take hours into something that can be done in seconds.

The episode also highlights how Helium 10’s Listing Builder goes beyond keyword collection. With new AI features, sellers can analyze product images, customize brand voice, use competitor ASINs for style inspiration, prioritize must-win keywords, and generate listings designed for both Amazon search and AI-assisted shopping. Bradley and Andrew also show how Rufus optimization helps sellers answer shopper questions directly inside the listing, including use cases and objections that may never appear in standard keyword research.

If you sell on Amazon and use Helium 10, this episode is a must-watch. It shows how to create listings that are built for the real online shopping environment of 2026, where success means ranking in search, converting shoppers, and giving Amazon AI the context it needs to help close the sale.

In episode 504 of the AM/PM Podcast, Bradley and Andrew discuss:

• 00:00 – Introduction
• 01:20 – Why Listing Optimization Must Balance SEO and AI
• 05:02 – Using Xray & Cerebro to Find Core Competitor Keywords
• 09:23 – Why You Must Exclude Variations in Keyword Research
• 10:18 – Using Historical Keyword Data to Find Past Winners
• 12:05 – Search Query Performance and the Keywords That Actually Drove Sales
• 15:18 – Using Brand Analytics to Validate Competitor Converting Keywords
• 17:45 – Helium 10 Listing Builder’s 8-in-1 Keyword Research Workflow
• 24:02 – Why Modern Listings Need SEO, GEO, and Rufus Optimization
• 32:53 – AI Image Analysis, Brand Voice, and 10-Bullet Listing Strategy
• 37:36 – Enhance With Rufus: Answering Shopper Questions Inside Your Listing
• 40:00 – Generating the Listing and Prioritizing Top Keywords Automatically
• 44:18 – Why Rufus Optimization Matters for Conversion in 2026

How will Amazon address the ad fees charged during the Thursday outage? Gain up to 23% more sales this spring. And Walmart is now rolling out digital labels nationwide over physical tags.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon convenes ‘deep dive’ internal meeting to address outages https://www.cnbc.com/2026/03/10/amazon-plans-deep-dive-internal-meeting-address-ai-related-outages.html Sellers Say Amazon Charged Ad Fees throughout Thursday’s Outage https://www.ecommercebytes.com/2026/03/07/sellers-say-amazon-charged-ad-fees-throughout-thursdays-outage/ Amazon Seller Central: Refresh your product detail page videos this spring https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTUZaTlU3VlNDTUZVQVRH Walmart to add digital price labels to all US stores https://www.newsnationnow.com/business/walmart-digital-price-labels-stores/ Seller reactions to TikTok Shop changing stance on shipping and fulfillment https://www.retailbrew.com/stories/2026/03/05/seller-reactions-to-tiktok-shop-changing-stance-on-shipping-and-fulfillment

In episode 503 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

• 00:00 - Introduction
• 00:41 - How Will Amazon Address Ad Fees Charged During the Outage?
• 04:27 - Listing Builder Updates: Consolidated ABA & Keyword Research Experience
• 09:13 - Download our Helium 10 App for Improved Visibility
• 10:48 - Add Videos to Listings for Up to 23% More Sales This Spring
• 12:09 - Walmart Replacing Paper Tags with Digital Labels Nationwide
• 13:30 - Search Query Analyzer
• 17:06 - TikTok Shop Shipping Shakeup Sparks Seller Debate