Is there a new universal order for AI e-commerce that excludes Amazon? Set PPC bids based on keyword rank. Will your product soon appear in an Amazon brick-and-mortar superstore?

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Google announces a new protocol to facilitate commerce using AI agents https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/ Walmart's head of AI reveals the key difference between its shopping deals with Google Gemini and ChatGPT https://www.businessinsider.com/walmart-ai-head-reveals-difference-in-gemini-and-chatgpt-shopping-2026-1 New Feature Alert: Helium 10 Ads is testing rank-based bid automation. Elite/Diamond users can auto-adjust bids using Share of Voice metrics when organic or sponsored rank changes, reducing manual checks and optimizing ad spend.

TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants https://www.socialmediatoday.com/news/tiktok-adds-more-ai-powered-tools-to-assist-tiktok-shop-merchants/809789/ Strategy of the Week: Helium 10 Inventory Heatmaps show where FBA inventory and sales are located. They help sellers avoid poor conversion from slow shipping, decide when to reopen listings, and optimize restocks by tracking inventory and sales distribution.

Amazon takes on Walmart with new store concept https://www.grocerydive.com/news/amazon-big-box-store-plans-walmart-grocery/809423/

In episode 488 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 01:05 - Universal Commerce Protocol
• 04:21 - Walmart x Gemini
• 08:54 - Keyword Rank PPC Rules
• 12:49 - AI TikTok Seller Tools
• 14:33 - Inventory Heat Maps
• 17:58 - Amazon Superstore?

Can one phone photo become a full Amazon image stack & A+ Content? Learn an AI prompt framework, review-based market intel, live demos, and split-testing tips.

Shivali Patel kicks off this AI-themed AM/PM podcast episode with a simple question: What if a few camera-phone shots of your product could turn into a full, high-converting Amazon image stack, plus A+ Content, in minutes, without a photoshoot? She frames the problem sellers constantly face: creative assets are expensive, and even after you invest, you still need fast updates when dimensions change, bundles get added, or customers misunderstand what’s included (like the Project X coffin products, where many shoppers didn’t realize a gift box was part of the offer).

Kamaljit Singh from AMZ One Step and ListingOptimization AI explains that AI isn’t the magic; systems are. AI can speed up and scale production, but conversion comes from knowing what an image needs to communicate and how to direct the model. He breaks down his “Image Framework” approach for structuring prompts (intent, main subject, aesthetics, guidelines, and emphasis) and emphasizes the difference between AI “lazy users” and “power users,” especially for more complex products where details, angles, and visual references require tighter control.

From there, the episode shifts into live demos that show the workflow in action: generating market intelligence by analyzing your reviews and competitor reviews, turning that into a brief, and then producing multiple main images, secondary infographics, and even A+ Content modules quickly using templates and different image models. They also show how edits can be made with direct commands, and they close with the practical next step: don’t guess, use Helium 10 Audience and Manage Your Experiments to split test, ideally changing one element at a time so you can clearly measure what actually improves conversions.

In episode 487 of the AM/PM Podcast, Shivali and Kamaljit discuss:

• 00:00 – Introduction
• 01:06 – AI For Listing Images & A+ Content
• 01:52 – Project X: Coffin Products & Image Audit
• 03:51 – Kamal’s Framework & Live Demo Overview
• 05:33 – Systems Beat AI Alone
• 06:17 – Lazy Vs Power AI Users Explained
• 08:17 – Image Framework Prompt Structure
• 13:46 – Market Intelligence From Reviews Demo
• 19:28 – Crocs Product Demo: Generate Images Fast
• 28:39 – Split Testing Your Generated Images

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon changes to review sharing across product variations starting Feb 12 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT Helium 10’s exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research. Amazon’s AI shopping tool sparks backlash from online retailers that didn’t want websites scraped https://www.cnbc.com/2026/01/06/amazons-ai-shopping-tool-sparks-backlash-from-some-online-retailers.html Walmart Opens Up Ads in Gen AI Shopping Agent Sparky https://www.adweek.com/commerce/walmart-opens-up-ads-in-gen-ai-shopping-agent-sparky/ For our New Feature Alert, Helium 10 combines Cerebro and Magnet into a single, upgraded Cerebro, allowing sellers to run ASIN- and keyword-based research with flexible seed ASIN controls in one place. Track Amazon Business customer patterns with new metrics https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVEg1NVVVOUpNNjY2RllD

In episode 486 of the AM/PM Podcast and Weekly Buzz, Shivali discusses:

• 00:00 - Introduction
• 00:37 - Reviews Get Decoupled
• 05:05 - MCF Gets Cheaper
• 07:39 - Automate Keyword Harvesting
• 12:56 - AI Shopping Backlash
• 15:48 - Walmart Opens AI Ads
• 17:21 - Cerebro Update
• 20:46 - Track New B2B Metrics