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A Macat Analysis of Theodore Levitt's Marketing Myopia
- Narrated by: Macat.com
- Length: 1 hr and 49 mins
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A Macat Analysis of Theodore Levitt's Marketing Myopia
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Publisher's summary
German-born thinker Theodore Levitt's groundbreaking 1960 article Marketing Myopia established him as a world-famous business figure and led to him being dubbed "the father of modern marketing." At the time he published the piece, marketing did not even exist as a separate business discipline.
Recognizing that companies went bust when the market for their products dried up, Levitt set to finding out why. He wrote Marketing Myopia as a manifesto, aiming to upend the conventional company wisdom that viewed its product as paramount. Levitt found this thinking shortsighted. He saw the customer as central to the success of any business and urged companies in every industry to look at their products from the customers' point of view.
Levitt's straightforward writing style and real-world case studies quickly captured the attention of business people, while the academic community finally began to see "marketing" as a discipline worthy of study. His groundbreaking article became part of the core curriculum at business schools.
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Story4.5 out of 5 stars 735
It’s not just you. Stress levels are at an all-time high—so much so that a recently convened panel of medical experts in the US has recommended that all adults under the age of 65 be screened for anxiety. In How to Release Anxiety, Gabby Bernstein offers simple, actionable steps for feeling better, living with more ease, and showing up for those around us. Gabby’s unusual advice: Rather than manage your anxiety, what if you befriended it? Gabby posits that what we befriend, we can ultimately be at ease with. So she invites us to get curious.
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1 out of 5 stars
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Not my thing, but one good point
- By Scott on 10-22-22
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Easy Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 37 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 29
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Performance4 out of 5 stars 18
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Story4 out of 5 stars 18
Easy Spanish Step-by-Step is designed in such a way that each section builds upon the last to help your brain progressively create lasting and meaningful connections to each new word and grammar concept. Simply by listening and speaking out loud with us, you will naturally progress, step-by-step, toward Spanish communication and fluency.
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5 out of 5 stars
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Best so far . . .
- By Medusa in Akron on 07-20-21
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Complete Spanish Step-by-Step
- By: Barbara Bregstein
- Narrated by: Rachel Story
- Length: 59 hrs
- Unabridged
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Overall4 out of 5 stars 20
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Performance4 out of 5 stars 19
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Story4 out of 5 stars 17
Complete Spanish Step-by-Step is a top-selling Spanish book on all of Amazon! With more than 1,000 four- and five-star reviews, the reviews speak for themselves. Now, it’s your turn to learn Spanish with us! This audio course is designed to help you learn Spanish as quickly and as thoroughly as possible.
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4 out of 5 stars
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Review - 1/1/22 - Complete Spanish Step By Step
- By Anthony B. on 01-01-22
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English Grammar Boot Camp
- By: Anne Curzan, The Great Courses
- Narrated by: Anne Curzan
- Length: 12 hrs and 26 mins
- Original Recording
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Overall4.5 out of 5 stars 1,591
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Performance4.5 out of 5 stars 1,399
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Story4.5 out of 5 stars 1,376
Grammar! For many of us, the word triggers memories of finger-wagging schoolteachers, and of wrestling with the ambiguous and complicated rules of using formal language. But what is grammar? In fact, it's the integral basis of how we speak and write. As such, a refined awareness of grammar opens a world of possibilities for both your pleasure in the English language and your skill in using it, in both speech and the written word.
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5 out of 5 stars
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Spectacular
- By Quaker on 09-24-16
By: Anne Curzan, and others
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A Parent's Guide to High-Functioning Autism Spectrum Disorder, Second Edition
- How to Meet the Challenges and Help Your Child Thrive
- By: Sally Ozonoff, Geraldine Dawson, James C. McPartland
- Narrated by: Kathleen Godwin
- Length: 9 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 136
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Performance4.5 out of 5 stars 107
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Story4.5 out of 5 stars 105
Many tens of thousands of parents have found the facts they need about high-functioning autism spectrum disorder (ASD), including Asperger's syndrome, in this indispensable guide. Leading experts show how you can work with your child's unique impairments - and harness his or her capabilities.
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3 out of 5 stars
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Appropriate
- By MSGPD on 12-19-19
By: Sally Ozonoff, and others
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Pivot and Pursue It
- An inspirational intensive to jumpstart your reinvention.
- By: Coach Pamela Mitchell
- Narrated by: Coach Pamela Mitchell
- Length: 1 hr and 26 mins
- Original Recording
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Overall4.5 out of 5 stars 693
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Performance5 out of 5 stars 612
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Story4.5 out of 5 stars 611
Do you have a dream sitting on a shelf that you're ready to bring to life? Or maybe you've begun your journey of change but feel stuck, stalled, and uncertain about what to do next. The time has come for you to create your own path—not follow the one presented to you—and you could use a powerful dose of guidance to get you there. This is exactly where you need to be. In Pivot and Pursue It, reinvention expert Coach Pamela Mitchell delivers 90 minutes of concrete advice on how to envision your next destination and then get there.
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5 out of 5 stars
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Excellent
- By Corrie on 09-24-22
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No Calculator? No Problem!
- Mastering Mental Math
- By: Art Benjamin, The Great Courses
- Narrated by: Art Benjamin
- Length: 5 hrs and 46 mins
- Original Recording
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Overall4.5 out of 5 stars 263
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Performance4.5 out of 5 stars 194
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Story4.5 out of 5 stars 191
No Calculator? No Problem! Mastering Mental Math , award-winning professor of mathematics and celebrated “mathemagician” Arthur T. Benjamin delivers 10 fun-filled lessons on how to do math in your head with confidence, accuracy, and speed - sometimes faster than a calculator. By the end of Professor Benjamin’s lessons, you’ll be able to add, subtract, multiply, and divide numbers faster than ever before. And with your newfound skills, you’ll soon find yourself amazing other people and, perhaps more important, yourself.
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5 out of 5 stars
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Excellent but need PDF
- By Majeed on 10-15-19
By: Art Benjamin, and others
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There's No Such Thing as Bad Weather
- A Scandinavian Mom's Secrets for Raising Healthy, Resilient, and Confident Kids (from Friluftsliv to Hygge)
- By: Linda Åkeson McGurk
- Narrated by: Ann Richardson
- Length: 8 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 851
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Performance4.5 out of 5 stars 730
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Story4.5 out of 5 stars 723
Bringing Up Bébé meets Last Child in the Woods in this lively, insightful memoir about a mother who sets out to discover if the nature-centric parenting philosophy of her native Scandinavia holds the key to healthier, happier lives for her American children.
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5 out of 5 stars
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Great concept, interesting writing.
- By Kate on 11-03-17
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How to Write Best-Selling Fiction
- By: James Scott Bell, The Great Courses
- Narrated by: James Scott Bell
- Length: 12 hrs and 38 mins
- Original Recording
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Overall5 out of 5 stars 817
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Performance5 out of 5 stars 681
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Story5 out of 5 stars 668
Most people think the way to write a best seller is to have a lot of talent and even more luck. As you will learn, there is a recipe for success, and luck may be the least important ingredient in creating a best seller. No one has cracked the code better than James Scott Bell. A best-selling author himself, and the author of the number-one best seller for writers, Plot & Structure, Mr. Bell has been teaching the principles of best-selling fiction for over 20 years, principles that apply to any genre or style.
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5 out of 5 stars
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I'm a writer and this course is to blame.
- By accentrique on 07-22-19
By: James Scott Bell, and others