Email Empire with Allison Hardy Podcast Por Allison Hardy arte de portada

Email Empire with Allison Hardy

Email Empire with Allison Hardy

De: Allison Hardy
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Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.2026 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • EP 475 | A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]

    EP 475 | A Choose-Your-Own-Adventure Email Funnel featuring Kristin Lawton [Empire Exclusive]
    Mar 30 2026
    What if your email funnel didn’t just tell your audience what you do, but actually pulled them into an experience they didn’t want to leave?

    In this Empire Exclusive episode, you’re getting a behind-the-scenes look at how Kristin Lawton turned her brand into an interactive, cocktail-inspired journey that gets people clicking (and buying). If your emails feel a little forgettable right now, this conversation will help you to see that your email funnel might not be broken, you just haven’t made it fun enough to engage with.

    TAKEAWAYS:
    • Your brand isn’t just your visuals, it’s every single touchpoint someone experiences, and your marketing should amplify that, not carry the entire weight.
    • If you want people to buy from your emails, you have to train them to click first, and that means building interaction into your email funnel before ever pitching an offer.
    • A “choose-your-own-adventure” style email funnel creates engagement by putting your subscriber in the driver’s seat, making your emails feel personal, immersive, and actually fun.
    • Complex email funnels don’t require complicated tech—but they do require thoughtful mapping, small automations, and intentional tagging to create a customized experience.
    • When your email funnel showcases your full ecosystem, you create awareness that leads to consistent, “out-of-nowhere” sales (aka the best kind).

    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Take Kristin's What's Your Signature Brand Marketing Style Quiz to see her choose-your-own-adventure email funnel in action!

    Follow Kristin on Instagram and send her a DM saying you listened to her interview

    If your email funnel is running but not bringing in consistent sales, a VIP Week is where we fix the strategy, write the emails, and get it working. Learn more by clicking here.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
    Más Menos
    21 m
  • EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales

    EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales
    Mar 23 2026
    If you’ve been side-eyeing your email funnel wondering why it’s not selling, this episode is your reality check (and your fix!). Allison is calling out the sneaky mistakes that make smart entrepreneurs think “email just doesn’t work", when really, their email funnel hasn’t even been given a fair shot.

    This episode shares simple shifts that you can make, that turn things around fast. Because your funnel isn’t broken, but it might be underperforming in ways you can absolutely fix.

    TAKEAWAYS:
    • You’re not emailing enough, and that’s making you forgettable, not “less salesy.” Consistency builds trust, familiarity, and that all-important habit of opening and clicking your emails.
    • Your email funnel might just need more volume. Without at least 100 people going through it, you don’t have enough data to make smart decisions rooted in certainty.
    • Guessing is not strategy. Your funnel's data is literally telling you what’s wrong, you just have to look at open rates, clicks, and drop-off points before rewriting everything.
    • The problem might not even be your emails. There are other things, outside of the email funnel, that contribute to low sales.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.

    Join the Funnel Fix Sessions! Over the course of 3 days, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales like it should be, and exactly what to fix to increase sales. Click here to snag a seat.

    As mentioned in the episode, if you want to learn more about video inside Nurture Sequences, listen to episode 468.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
    Más Menos
    12 m
  • EP 473 | How to Build a Strategic Email Funnel That Turns Email Subscribers Into Paying Clients

    EP 473 | How to Build a Strategic Email Funnel That Turns Email Subscribers Into Paying Clients
    Mar 16 2026
    Is your email funnel truly "strategic"? In this Email Empire episode, Allison breaks down the difference between a random string of automated emails and a truly strategic email funnel that actually converts email subscribers into paying clients.

    Because the truth is, most “Welcome Sequences” aren’t doing the job they should be doing. Listen in and you’ll learn how to build an email funnel that intentionally moves people from downloading your lead magnet to confidently saying yes to your offer.

    TAKEAWAYS:
    • A true email funnel has one clear purpose: to close the gap between where your email subscriber is now and where they need to be to confidently buy your offer. Every email should move them one step closer to that decision.
    • What most entrepreneurs call a “Welcome Sequence” should actually function as a Nurture Sequence that shifts beliefs, deepens understanding of the real problem, and positions you as the person who can help solve it.
    • A strategic email funnel maps out the role of every email, from clarifying the problem to challenging current approaches to introducing your unique method. Nothing is random or filler.
    • Your Email Pitch Sequence should speak to multiple buyer types, because people make purchasing decisions for different reasons. When you only send one or two sales emails, you’re likely only reaching a fraction of your potential buyers.
    • The difference between email subscribers who disappear and email subscribers who become clients often comes down to one thing: whether your email funnel was intentionally designed to lead them toward a decision.
    LINKS YOU MIGHT FIND HELPFUL:

    Check out the blog post that accompanies this podcast episode for more details and resources.

    Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.

    VIP Week is my high-touch, done-for-you service where I audit your lead magnet, map your Nurture and Pitch Sequence, and write the emails that turn your email subscribers into excited buyers. Snag one of the 12 VIP Week spots available in 2026 by clicking here.

    CONNECT WITH ALLISON:

    Follow Allison on Instagram

    DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
    Más Menos
    10 m
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