EP 474 | 4 Email Funnel Mistakes That Are Killing Your Sales

If you’ve been side-eyeing your email funnel wondering why it’s not selling, this episode is your reality check (and your fix!). Allison is calling out the sneaky mistakes that make smart entrepreneurs think “email just doesn’t work", when really, their email funnel hasn’t even been given a fair shot.

This episode shares simple shifts that you can make, that turn things around fast. Because your funnel isn’t broken, but it might be underperforming in ways you can absolutely fix.

TAKEAWAYS:

• You’re not emailing enough, and that’s making you forgettable, not “less salesy.” Consistency builds trust, familiarity, and that all-important habit of opening and clicking your emails.
• Your email funnel might just need more volume. Without at least 100 people going through it, you don’t have enough data to make smart decisions rooted in certainty.
• Guessing is not strategy. Your funnel's data is literally telling you what’s wrong, you just have to look at open rates, clicks, and drop-off points before rewriting everything.
• The problem might not even be your emails. There are other things, outside of the email funnel, that contribute to low sales.

LINKS YOU MIGHT FIND HELPFUL:

Check out the blog post that accompanies this podcast episode for more details and resources.

Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.

Join the Funnel Fix Sessions! Over the course of 3 days, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales like it should be, and exactly what to fix to increase sales. Click here to snag a seat.

As mentioned in the episode, if you want to learn more about video inside Nurture Sequences, listen to episode 468.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot