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Publisher's Summary

Why This Book?
You can learn the most popular frameworks, use the best programming languages, and work at the biggest tech companies, but if you cultivate bad habits, it will be hard for you to become a top developer. 

This book doesn't offer a straight path or pre-defined formula of success. This book is a result of a quest. A quest to uncover what habits can be cultivated to become a better software engineer.

What Will You Learn? 

  • How to keep up with all the new technologies
  • What should you focus? Being a specialist or generalist?
  • How to stay productive and not feel overwhelmed
  • The importance of estimating tasks correctly
  • How to approach new side project ideas
  • And much more

Who Should Listen to This Book?
It doesn't matter if you're a junior or senior developer. It doesn't matter how experienced you are. This book can help you cultivate new habits or rethink existing behaviors. 

What's Inside?
This is not a traditional book. You won't find the same format or structure that a regular book has. In fact, this book was designed to be as simple and objective as possible. You can follow the order of chapters, or you can listen to them individually. Everything is stand-alone and doesn't depend on previous knowledge. 

At the end of each chapter, you'll find a section marked as "Questions & Answers", where I interview senior developers and tech leads from various companies to understand how they got there. I went after tech giants such as Google, Amazon, Microsoft, and Adobe. Powerful startups such as GitHub, Spotify, Elastic, Segment, GoDaddy, and Shopify. All the way to established organizations such as Citibank, BlackBerry, and The New York Times

These people come from all over the world and have a pretty diverse background. From San Francisco to New York. From São Paulo to Montreal. From London to Stockholm. The idea is to present you not a one man's point of view, but a collection of insights on how to navigate your career. 

Who's The Author?
Zeno Rocha is a Brazilian creator and programmer. He currently lives in Los Angeles, California, where he's the Chief Product Officer at Liferay Cloud. His lifelong appreciation for building software and sharing knowledge led him to speak in over 110 conferences worldwide. His passion for open source put him on the top 20 most active users on GitHub at age 22. Before moving to the US, Zeno developed multiple applications, mentored startups, and worked at major companies in Latin America, such as Globo and Petrobras.

©2020 Zeno Rocha (P)2020 Zeno Rocha

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