10x Is Easier than 2x

How World-Class Entrepreneurs Achieve More by Doing Less

By: Dan Sullivan, Benjamin Hardy

Narrated by: Dan Sullivan, Benjamin Hardy

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think. 10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms-time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.This audio product contains a PDF with supporting material, and the PDF is available to download.

Critic reviews

“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
— Gino Wickman, author of Traction and The EOS Life

“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.”
— Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.”
— Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think

Asymmetrical Synthesis

Or, you could say.. "Work Smarter, Not Harder!" Yep, audio book is worth Reading/Listening
So you want to keep working to the same 80% that got you where you are today as an individual or business that will probably safely grow at a certain % each year? But is there more? Do you want to risk going deep 10x by transforming your yourself/business to where the "Big Fish" are and latch onto a one? There are risks on both sides of this equation so you better have an efing compelling reason for both!
That's the Asymmetrical part... I liken it to the way Nassim Taleb views the market.
Synthesis: "10x is easier that 2x" (IMHO) is a synthesis of many books on the entrepreneurship and business that i've read..
IE. "The E Myth" Michael Gerber, "Who moved my Cheese,& Out of the Maze" Dr. Spencer Johnson (RIP), "Seven Habits" Stephen Covey, "The 12 week Year" Moran, Lennington, "Alpha Brain" Stephen Duneier, "Fooled by Randomness" Nassim Taleb, "Thinking Fast and Slow" Daniel Kahneman, other good ones.
Ben Hardy Phd includes many "case studies" regarding the topic. That alone is worth listening to! Ben takes the information and wraps it up in an understandable and practical way of approaching this idea of 10X is Easier than 2X. Its an intersting and thought provoking book.
It's gonna be a calculated "Leap of Faith" to do the 20% for the 10x move. You're gonna have transform yourself and business to do it.
You are going to know why and where to place the "X" so make sure your ladder is leaning against the right wall!
Good Luck!
PS. If i was to change anything about his next audio book i would be to contract a professional reader/speaker.
J Upton

Incredible

I’ve lived all of the Dan + Benjamin combo books, but have loved this one the most. I did what it said and I’m already seeing 10x results

Phenomenal!

The stories, data and messages are not only captivating but also they are the truth. I think we forget that we get in our own ways daily and the structures laid out are prime examples of the alternatives we should be looking to grow with. I’m implementing these with my teams and my own life right away!

Pros and cons but still worth the read

Pro- Really enjoyed the content and pulling together of the previous concepts from other books. Definitely changed the way I look at things and will be approaching work going forward.

Con- Struggled to listen to the interview portion at the end of each chapter. Partly because it did not flow well but mostly because Dan Sullivan’s comments showed him to be of the baby boomer generation without much knowledge outside his scope. He made comments such as “only the very intelligent kids commit suicide” and “we all have a disability.”

Great book with great principles!

This explained everything it takes to take yourself or business 10x. Just the first chapter is worth the price of this book. There were plenty of good examples that helped solidify the concepts.

Normally I’m skeptical of books that are more than 7hrs because they can have a lot of “fluff.” But not this one!

I am recommending this book to my friends.