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コンセプトの教科書あたらしい価値のつくりかた
- Narrated by: 岩村 圭佑
- Length: 8 hrs and 4 mins
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コンセプトの教科書あたらしい価値のつくりかた
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Publisher's summary
２０００人が絶賛した、
世界的クリエイティブディレクターによる
「コンセプトの授業」が、ついに書籍化！
あたらしいことを考えるとき、そこには必ず「コンセプト」が必要になります。しかし、コンセプトを体系立てて説明し、本気で「書けるまで導く」教科書は、これまで存在しませんでした。
そこで本書は、グローバル企業、話題のスタートアップ、行列のできる人気店など数々の商品・サービスのコンセプト開発を手がけるクリエイティブディレクター細田氏によるコンセプトづくりの教科書になります。
細田氏は世界で活躍するコンセプト開発のプロフェッショナルですが、１０年間、２０００人以上にコンセプト研修をおこなってきた、教えるプロでもあります。本書はその研修プログラムをベースに、ひらめきから言語化までを徹底的にガイド。①問い②視点③設計④言語化⑤最適化の５つのステップで進み、感覚や直感に頼らない超具体的な解説は、初学者でもわかりやすい内容です。
しっかりとコンセプトを「つくり」「書ける」ようになる、つくる人のための必読書となっています。
本タイトルには付属資料・PDFが用意されています。ご購入後、PCサイトのライブラリー、またはアプリ上の「目次」からご確認ください。
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