Sports Coaching Business

Troy Horne here. Your mental-toughness guide! I am here to help parents understand how to help your young athlete navigate this mental-toughness journey. I know where you are, and I know how to help you help your young athlete find their mental toughness.

In the world of strength and conditioning, learning how to move others not just physically, but also psychologically and emotionally is paramount to getting the most out of them. People are the ultimate performance variable, and understanding how to effectively blend knowledge of proper training with the nuances of human behavior is integral to helping athletes achieve their ultimate goals. Unfortunately, while much attention has been given to the science of physical training, little attention has been given to the science of communication.

He knows how to win. More, he knows the many ways - subtle, brutal, often self-inflicted - we lose. As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their competitive edge. (As do countless business leaders and members of special forces.) Now, at last, Moawad shares his unique philosophy with the general public.

This is the second edition of A Coaching Business In A Book. It contains an additional 4 years' worth of knowledge and experience of helping qualified coaches to market their coaching businesses. To be a coach one must have clients. To have a successful coaching business, those clients must be ones who pay. The statistics say that 4 out of 5 coaches will fail to create a thriving business. This isn't because they're lousy coaches, it's because although they have great coaching skills, their business development skills are poor or missing all together.

You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon - consultant to numerous college and professional teams - to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization.

Several years ago, Sam Walker set out to answer one of the most hotly debated questions in sports: What are the greatest teams of all time? He devised a formula, then applied it to thousands of teams from leagues all over the world, from the NBA to the English Premier League to Olympic field hockey. When he was done, he had a list of the 16 most dominant teams in history. At that point he became obsessed with another, more complicated question: What did these freak teams have in common?

Instead of out-drafting, out-signing, and out-trading their rivals, baseball's best minds have turned to out-developing opponents, gaining greater edges than ever by perfecting prospects and eking extra runs out of older athletes who were once written off. Lindbergh and Sawchik take us inside the transformation of former fringe hitters into home-run kings, show how washed-up pitchers have emerged as aces, and document how coaching and scouting are being turned upside down. The MVP Machine charts the future of a sport and offers a lesson that goes beyond baseball.

For Rick Pitino, the first coach to bring teams from three different schools to the Final Four, success isn’t about shortcuts. Pitino’s secret - and the reason he has become both a great coach and one of the most sought-after motivational speakers in the nation - is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods that have earned him and his teams legendary status and gives you a 10-step plan of attack that will help you become a winner at anything you set your mind to.

We know that becoming a successful professional coach is not just about knowing the best new techniques and processes. It's as much about how you use proven techniques to build your business.

Sportswriter Sally Jenkins has spent her entire adult life observing and writing about great coaches and athletes. With her engaging and expert prose, she has helped shape the way we view these talented sports icons. But somewhere along the line, she realized, they had begun to shape her. Now, she presents the astonishing inner qualities in these same people that pushed them to overcome pressure, elevate their performances, and discover champion identities.

In Players First, John Calipari relates for the first time anywhere his experiences over his first four years coaching the Kentucky Wildcats, college basketball's most fabled program, from the doldrums to a national championship, drawing lessons about leadership, character, and the path to personal and collective victory. At its core, Calipari's coaching philosophy centers on keeping his focus on the players - what they need to get the best out of themselves and one another.

For 40 years, Dean Smith coached the University of North Carolina basketball team with unsurpassed success. Now, in The Carolina Way, he explains his coaching philosophy and shows listeners how to apply it to the leadership and team-building challenges they face in their own lives.

As a former Super Bowl-winning coach, Tony Dungy is an expert at building and bringing out the best in a team. Drawing on his experiences from years of coaching and working with other leaders, this football fable lays out four essential principles practiced by truly effective teams. Whether you aspire to be a better leader or a stronger team player, The Soul of a Team will show you how to contribute to a stronger, healthier, more productive team destined for success.

Coach your clients to sky-high success by using the power of motivational interviewing, plus a bonus offer included.

Mark Messier is one of the most accomplished athletes in the history of professional sports. He was a fierce competitor with a well-earned reputation as a winner. But few people know his real story, not only of the astonishing journey he took to making NHL history, but of the deep understanding of leadership and respect for the power of teamwork he gained.

Bob Bowman, best known as the coach for the record-breaking run of Michael Phelps, is one of the most successful coaches in Olympic history. He is lauded for his intense personality, his incredible dedication to his athletes, and his ability to nurture talent in athletes who have the heart and drive to win. This is his motivational book about winning in all walks of life and what you have to do to get there. He presents 10 key concepts that all people should live by.

In Full Out, “the Bill Belichick of cheerleading” (The Cut) Coach Monica Aldama shares how she built one of the most successful and beloved cheerleading programs in the country. Her uncompromising brand of discipline and consistency goes far beyond the mat - showing how the principles of building a winning team apply to personal goals, the corporate world, parenting, and all aspects of life.

For more than 20 years, author Martin Rooney has coached professional sport stars, Olympic champions, and business leaders to high levels of performance, analyzing thousands of real-life examples of what works and what doesn’t. Coming across like a simple parable, this engaging audiobook gives you an easy-to-use yet highly effective formula for becoming a better coach for your teams, in your business, and in your personal life.

SIDELINE CEO delves into the unique psychology and daily preparation and gameplan execution of some of America’s most respected leaders—the coaches who have led hugely successful programs to win it all. Included among the legends whom Marty interviewed for SIDELINE CEO are: Nick Saban, Mack Brown, Kim Mulkey, Doc Rivers, John Calipari, Tim Corbin, Roy Williams, Tom Izzo, Patty Gasso, Dabo Swinney, Frank Beamer, and many others. SIDELINE CEO offers valuable takeaways that go beyond the game and apply to the boardroom, the classroom, and can help set intentions for winning in our daily lives.

What makes a coach great? How do great coaches turn a collection of individuals into a coherent “us”? Seth Davis, one of the keenest minds in sports journalism, has been thinking about that question for 25 years. It’s one of the things that drove him to write the definitive biography of college basketball’s greatest coach, John Wooden, Wooden: A Coach’s Life. But John Wooden coached a long time ago. The world has changed, and coaching has, too, tremendously.