Social Research

This undergraduate-level textbook offers a concise overview of the research methods commonly used in the social sciences. It covers data collection techniques, statistical analysis using SPSS—a widely used statistical software—and guidance on writing academic papers in APA style. The book emphasizes practical knowledge to help students design studies, collect and analyze data, and effectively report their findings. Its ultimate goal is to introduce students to the scientific approach to evaluating claims, enabling them to think critically and navigate the world of information more ...

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and...

A fascinating investigation of the genetics and neuroscience of human differences. The thesis of Human Diversity is that advances in genetics and neuroscience are overthrowing an intellectual orthodoxy that has ruled the social sciences for decades. The core of the orthodoxy consists of three...

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us...

This book provides basic information about sociology and is an excellent resource for beginners or those seeking general knowledge about the subject matter. It is divided into three parts. Part one introduces the concept of sociology, explores micro-sociologist and macro-sociologist types, and explains the differences between quantitative and qualitative methodologies used in research. Part two focuses on specific areas of interest for sociological research including cults, family, religion, education, race, gender, age, sexual orientation, health, gangs, crime, and immigration. Part three ...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

An empathetic, accessible, research-backed guide to creating healthy, secure, attuned relationships by exploring the roots of your own emotional disconnection. Not only is deep, meaningful connection with others something we yearn for, research shows that connection has profound effects on our...

For thousands of years those of Ra have sought to teach the Law of One to seekers of truth on Earth who wished to learn of the unity or oneness of all things. This basic law of all creation is buried deep within each of our hearts because we really are one in love and in light, the building blocks of the universe. We are all manifestations of the one infinite creator. We are the creator. We are not learning this law for the first time but are remembering it yet again as all mystics have taught throughout Earth’s history.

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

174 science-backed micro-behaviors to feel more confident, connect faster, and become effortlessly likable—without changing your personality. Forget vague advice like “be confident” or “just be yourself.” The Science of Charisma turns decades of psychological and behavioral research into practical, low-effort adjustments that quietly transform how people experience you. In The Science of Charisma, internationally bestselling author Patrick King distills research on attention, perception, warmth, and social dynamics into 174 small behavioral tweaks you can apply immediately.

*A "Next Big Idea Club" Must-Read Book for January* *AS HEARD ON ARMCHAIR EXPERT WITH DAX SHEPARD* Rediscover your ability to pay attention with this groundbreaking new approach from "the definitive expert on distraction and multitasking" (Cal Newport). We spend an average of just 47 seconds on...

Written with the intent of creating an entry-level report concerning the core principles of the Law of One and Confederation philosophy in general, this book takes the listener through a discussion of Law of One principles such as unity, free will, love, light, and polarity. It then works with the Confederation version of the concept that each person has an energy body with seven chakras. It discusses this concept and its implications for the seeker, chakra by chakra. It turns the player into a Player!

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Use AI to make small-business marketing faster, clearer, and easier to repeat. Marketing can feel overwhelming when you are running a small business. You need content ideas, social media posts, emails, customer follow-ups, offers, ads, research, and reports — but you may not have a big team, a large budget, or hours to waste staring at a blank page. AI Marketing Workflows for Small Business is a plain-English guide to using AI as a practical marketing assistant. Instead of chasing random prompts or complicated marketing theory, this book shows you how to build simple repeatable workflows ...

The nationally recognized, leading authority on choice exposes the surprising truths behind the decisions we make everyday. Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, the choices we make define us and shape our lives. Sheena Iyengar...

For readers of Hidden Valley Road and Patient H.M., an “intimate and compassionate portrait” (Grace M. Cho) of the Genain quadruplets, the harrowing violence they experienced, and its psychological and political consequences.​ In 1954, researchers at the newly formed National Institute of...

Contains the complete text of Albert Pikes never-before-published esoteric study of the symbols of Blue Lodge Degrees. Subjects include "The Compasses and the Square", "The Weapons and Blows of the Assassins", "The Three Grips", "The Substitute for the Masters Word", "The 47th Problem of Euclid", "The Truth", "Is the Cable-tow a Symbol?", "Corner Stones", "The Ladder of Jacob", "Tubal Cain", "Shibboleth", and "Solomon and Hiram".

The Secret Commonwealth of Elves, Fauns & Fairies is an extraordinary journey into the hidden folklore and mysticism of Scotland’s magical realms. Written by Reverend Robert Kirk in the late 17th century, this classic text dives into the secret lives of supernatural beings said to inhabit the Highlands—elves, fauns, fairies, and other mysterious entities that coexisted with humanity just beyond the visible world. Kirk’s observations capture the beliefs, sightings, and stories of these entities, revealing a world rich with wonder, superstition, and spiritual insights.