Social Media World

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

How did we become a world where facts—shared truths—have lost their power to hold us together as a community, as a country, globally? How have we allowed the proliferation of alternative facts, hoaxes, even conspiracy theories, to destroy our trust in institutions, leaders, and legitimate...

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

The principles of the French Revolution remain the only possible basis for a just society - even if, after more than 200 years, they are more contested than ever before. In A New World Begins, Jeremy D. Popkin offers a riveting account of the revolution that puts the listener in the thick of the debates and the violence that led to the overthrow of the monarchy and the establishment of a new society.

Jean Twenge, PhD, award-winning professor of psychology and author of the “lavishly informative” (The New York Times) Generations, returns with a concrete and accessible guide to raising resilient, successful, happy children in a time of overwhelming technological intrusion. Parenting today...

World politics has changed, claims Bruno Maçães. Geopolitics is no longer simply a contest to control territory: in this age of advanced technology, it has become a contest to create the territory. Great powers seek to build a world for other states to inhabit, while keeping the ability to change the rules or the state of the world when necessary. At a moment when the old concepts no longer work, this book aims to introduce a radically new theory of world politics and technology.

There is no story in 20th-century history more important to understand than Hitler’s rise to power and the collapse of civilization in Nazi Germany. With The Coming of the Third Reich, Richard Evans, one of the world’s most distinguished historians, has written the definitive account for our time.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the...

An astonishing work of cultural criticism, this book is widely recognized as a brilliant and devastating challenge to conventional views of literature, anthropology, religion, and psychoanalysis. In its scope and interest it can be compared with Freud's Totem and Taboo, the subtext Girard refutes with polemic daring, vast erudition, and a persuasiveness that leaves the listener compelled to respond, one way or another. This is the single fullest summation of Girard's ideas to date, the book by which they will stand or fall.

Nancy Sorel’s portrait pays homage to these unsung heroes. They came from Boston, New York, Milwaukee, and St. Louis; from Yakima, Washington; Austin, Texas; and Sioux City, Iowa; from San Francisco and all points east. They left comfortable homes and safe surroundings for combat-zone duty. As women war correspondents, they brought to the battlefields of World War II a fresh optic, and reported back home what they witnessed with a new sensibility.

Here, anthropologist David Graeber presents a stunning reversal of conventional wisdom: He shows that before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods - that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.

Transform Your Passion into Profit and Build a Thriving TikTok Shop Business! Discover the secrets to dominating social commerce, driving sales with engaging content, and building a brand that thrives on the world’s fastest-growing platform. In “How to Start a Profitable TikTok Shop Business,” you’ll unlock the strategies and insights needed to turn your passion into a profitable venture. In this completely comprehensive guide, you’ll learn: • How to harness TikTok’s algorithm to maximize your reach and engagement, ensuring your content gets seen by the right audience. • The...

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who.

Pandemics and war, social turmoil and corrupt governments, natural disasters and environmental collapse—it's hard not to watch the signs of the times and feel afraid. But we can journey through that fear to find hope. With the warnings of a prophet and the lively voice of a storyteller, Choctaw elder and author of Ladder to the Light Steven Charleston speaks to all who sense apocalyptic dread rising around and within.

Empower your teen to thrive—emotionally, socially, and digitally. Today’s teens aren’t just navigating friendships, school pressures, and changing emotions—they’re also dealing with texting drama, social media comparison, online peer pressure, and constant digital noise. This modern world requires modern emotional skills. Emotional Intelligence for Teens in a Digital World is a powerful, practical guide designed to help teens understand their emotions, handle stress, communicate clearly, and build healthy relationships both on and offline. Written in a warm, friendly tone, this ...

The science on climate change has been clear for a very long time now. Yet despite decades of appeals, mass street protests, petition campaigns, and peaceful demonstrations, we are still facing a booming fossil fuel industry, rising seas, rising emission levels, and a rising temperature. With the stakes so high, why haven't we moved beyond peaceful protest? In this lyrical manifesto, noted climate scholar (and saboteur of SUV tires and coal mines) Andreas Malm makes an impassioned call for the climate movement to escalate its tactics in the face of ecological collapse.

Read by the author. If influencers have power over us, who are you allowing to influence you? In an online world obsessed with follows and likes, it’s important to consider what you’re really searching for. When you follow someone, it’s typically because you want to be like them or live...

According to even the most conservative estimates, China will overtake the United States as the world's largest economy by 2027 and will ascend to the position of world economic leader by 2050. But the full repercussions of China's ascendancy-for itself and the rest of the globe-have been surprisingly little explained or understood.