Social Media World

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.

How did we become a world where facts—shared truths—have lost their power to hold us together as a community, as a country, globally? How have we allowed the proliferation of alternative facts, hoaxes, even conspiracy theories, to destroy our trust in institutions, leaders, and legitimate...

Transform Your Passion into Profit and Build a Thriving TikTok Shop Business! Discover the secrets to dominating social commerce, driving sales with engaging content, and building a brand that thrives on the world’s fastest-growing platform. In “How to Start a Profitable TikTok Shop Business,” you’ll unlock the strategies and insights needed to turn your passion into a profitable venture. In this completely comprehensive guide, you’ll learn: • How to harness TikTok’s algorithm to maximize your reach and engagement, ensuring your content gets seen by the right audience. • The...

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

The book explores how technology, AI, and algorithmically-driven media are creating a world where people no longer share a common reality. Through targeted news, personalized advertising, and political influence campaigns, individuals are increasingly experiencing customized truths—often without realizing it. This book examines the mechanisms, implications, and ethical questions of a society where perception is cultivated, not discovered.

This book is not about the newest trends or the latest hacks. Instead, it revisits the early practices and principles that shaped social media, reminding us that the roots of Facebook, Instagram, YouTube, and more still matter today. If you’re searching for new tricks, this book is not for you. But if you want to rediscover the timeless foundations that built social media, then you’ve found the right guide.

Jean Twenge, PhD, award-winning professor of psychology and author of the “lavishly informative” (The New York Times) Generations, returns with a concrete and accessible guide to raising resilient, successful, happy children in a time of overwhelming technological intrusion. Parenting today...

An inquisitive polar bear named Duane befriends an array of animals as he discovers where he belongs in this charming classic-in-the making.

In the wake of 2020, we need today's young learners to be prepared to develop solutions to a host of entrenched and complex issues, including systemic racism, massive environmental problems, deep political divisions, and future pandemics that will severely test the effectiveness and equity of our health policies. What better place to start that preparation than with a social studies curriculum that enables elementary students to envision and build a better world?

The principles of the French Revolution remain the only possible basis for a just society - even if, after more than 200 years, they are more contested than ever before. In A New World Begins, Jeremy D. Popkin offers a riveting account of the revolution that puts the listener in the thick of the debates and the violence that led to the overthrow of the monarchy and the establishment of a new society.

An astonishing work of cultural criticism, this book is widely recognized as a brilliant and devastating challenge to conventional views of literature, anthropology, religion, and psychoanalysis. In its scope and interest it can be compared with Freud's Totem and Taboo, the subtext Girard refutes with polemic daring, vast erudition, and a persuasiveness that leaves the listener compelled to respond, one way or another. This is the single fullest summation of Girard's ideas to date, the book by which they will stand or fall.

Reportage: Essays on the New World Order examines the roots, culture, mindset and insatiable and ruthless lust for power of globalist institutions and interests. James offers not only clarity on the Who, What, How and Why of hidden and suppressed histories, but also presents alternatives, and-yes-even hope for the free and sovereign individual in a world seemingly locked down by The Powers that Be.

When Roland Barthes's groundbreaking Mythologies first appeared in English in 1972, it was immediately recognized as one of the most significant works in French theory - yet nearly half of the essays from the original work were missing. This new edition of Mythologies is the first complete, authoritative English version of the French classic. It includes the brilliant "Astrology", never published in English before.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world...

Social justice work, we often assume, is raised voices and raised fists. But what does it look like for those of us who don't feel comfortable battling in the trenches? Sustaining justice work can be particularly challenging for the sensitive, and it requires a deep level of self-awareness. In Social Justice for the Sensitive Soul, writer Dorcas Cheng-Tozun offers six possible pathways for sensitive types.

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who.

There is no story in 20th-century history more important to understand than Hitler’s rise to power and the collapse of civilization in Nazi Germany. With The Coming of the Third Reich, Richard Evans, one of the world’s most distinguished historians, has written the definitive account for our time.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

The science on climate change has been clear for a very long time now. Yet despite decades of appeals, mass street protests, petition campaigns, and peaceful demonstrations, we are still facing a booming fossil fuel industry, rising seas, rising emission levels, and a rising temperature. With the stakes so high, why haven't we moved beyond peaceful protest? In this lyrical manifesto, noted climate scholar (and saboteur of SUV tires and coal mines) Andreas Malm makes an impassioned call for the climate movement to escalate its tactics in the face of ecological collapse.

The Teen’s Guide to Social Media & Mobile Devices will help you navigate the digital world with 21 refreshingly honest and humorous tips that will not only inform, but that also just might change the way you think about your social media interaction.