Modern Marketing

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Beginning with May 29, 1919, when photographs of the solar eclipse confirmed the truth of Einstein's theory of relativity, Johnson goes on to describe Freudianism, the establishment of the first Marxist state, the chaos of "Old Europe", the Arcadian 20s, and the new forces in China and Japan. Also discussed are Karl Marx, Hitler, Mussolini, Stalin, Roosevelt, Gandhi, Castro, Kennedy, Nixon, the '29 crash, the Great Depression, Roosevelt's New Deal, and the massive conflict of World War II.

SEO Essentials 2025 is your definitive roadmap to mastering modern search engine optimization in the era of AI-driven search. Whether you're an entrepreneur, digital marketer, agency owner, or legal professional, this guide arms you with the tools and strategies needed to dominate online visibility in 2025 and beyond. From keyword research to technical audits, local SEO to content strategy, this book breaks down complex tactics into practical steps you can act on immediately. Written by SEO expert Todd R. Stager, with over 25 years of experience—including years optimizing legal websites...

The old investing playbook is dead. The rules that once defined “value,” “growth,” and “safety” no longer apply. In today’s hyper-connected, algorithm-driven markets, data moves faster than news, and psychology shifts before fundamentals can catch up. The New Economy Blueprint is your essential guide to navigating — and thriving — in this new era of investing. Dr. Paul Ajulufoh distills years of research and real-world market experience into a clear, modern framework for investors who refuse to be left behind. From the collapse of traditional cycles to the rise of AI-...

Whether you're a weekend warrior, content creator, amateur racer, or privateer professional, this guide provides the proven strategies to land sponsorships, grow your audience, and create long-term opportunities—without needing to be a pro athlete or social media celebrity. The book breaks down how sponsorships really work, debunking common myths and teaching riders how to position themselves as valuable marketing assets. It goes beyond just securing free gear, showing how to leverage social media, build an engaged audience, and activate sponsorships that generate real value for brands.

There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works,...

Discover the Hidden Language of the Market and See What Professionals See Every price move tells a story—but most traders can only read the surface. Smart Money Footprints pulls back the curtain on how professional participants move markets, leaving subtle clues in volume, order flow, and structural behavior. This book teaches you to decode those signals, transforming chaos into clarity and guesswork into insight. Inside, you’ll learn how to: Identify the footprints of accumulation and distribution before major moves occur. Interpret volume spikes, delta shifts, and absorption patterns ...

Stop gambling on sports cards and start building a real, profitable business—even if you're starting with just $100.Are you tired of overpaying for hyped players, watching your collection lose value, and wondering how others are consistently making money in the sports card market? The truth is, most hobbyists unknowingly lose money by falling into the same traps: making emotional buys, ignoring hidden fees, and chasing the latest hot rookie without a real plan. Sports Cards to Profit 2026 is the definitive, no-fluff playbook designed to turn your passion into a profitable side hustle. ...

A comprehensive guide to day trading, with prescriptive information and actionable advice to help you achieve financial success. It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right...

This book demonstrates how economic tools have been used throughout history to accomplish goals of military conflict, how they can be used more effectively than traditional means of warfare in the modern era, and how we can derive a better understanding of economic strategy applicable - not just to the military, but also to market competition.

What if the secret to dominating your market lay in battlefield tactics? In Never Outmatched, entrepreneur and marketing executive Lee Pepper reveals a radical, battle-tested approach to business marketing inspired by military strategies of Ceasar, Von Clausewitz, Patton, Napoleon, Joan of Arc and others. Drawing on his eight years as an Army Armor Officer—tasked with maneuvering tanks and heavy armor for maximum effect—and over twenty-five years as a C-level executive, Pepper transforms military strategy into actionable insights for today’s business leaders.

Unlock Sun Tzu's wisdom for modern success. Apply The Art of War's essential quotes on strategy, leadership, and conflict to conquer challenges in your business and personal life.

Unlock the mindset, strategies, and systems behind consistent day trading success. In the fast-paced world of modern markets, skill alone isn’t enough—clarity, structure, and discipline are what separate professionals from amateurs. Day Trading Mastery: A Beginner’s Guide to Modern Market Success is your comprehensive roadmap to understanding the full picture of what it takes to thrive in today’s digital trading arena. Whether you’re stepping into the market for the first time or looking to sharpen your edge, this guide demystifies every stage of the trading journey. You’ll ...

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world. Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - The Origins of Value traces the evolution of finance through 4,000 years of history.

This book explains in clear and understandable language how anyone can benefit from learning about trading and investing in the stock market. All of the necessary basics are set forth, including the differences between trading and investing. A veteran trader, Andrew Aziz shares some of his own proven day trading strategies and discusses key “to-dos” and “not to dos” every new day trader must know before putting their hard-earned money at risk.