Marketing Transformation

This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

Artificial Intelligence is a new buzzword. Everyone is talking about it. It's been implemented effectively in a number of industries. Though it's been slow to get moving in the real estate industry, it has taken over certain aspects of the industry and will grow rapidly in the next decade. As a real estate agent, real estate owner, or even just a person looking to buy/rent a new house, we're always looking to get the best price, best tenant, or best house that we can afford. And artificial intelligence is the tool that can work for everyone involved.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

Dive into the fascinating world of digital currency with "Bitcoin in Emerging Markets," a ground-breaking exploration of one of the most dynamic financial revolutions of our time. This comprehensive eBook unpacks the multifaceted relationship between Bitcoin and the rapidly evolving economies of emerging markets, offering a nuanced look at its transformative potential and the intricate mechanics of its adoption. Begin your journey with a primer on Bitcoin alongside an overview of emerging economies, setting the stage for an exploration of their intersection and the immense opportunities ...

Sex is cheap. Coupled sexual activity has become more widely available than ever. Cheap sex has been made possible by two technologies that have little to do with each other - the Pill and high-quality pornography - and its distribution made more efficient by a third technological innovation, online dating. Together, they drive down the cost of real sex, and in turn slow the development of love, make fidelity more challenging, sexual malleability more common, and have even taken a toll on men's marriageability. Cheap Sex takes listeners on an extended tour inside the American mating market.

Connie Ragen Green is a bestselling author of way too many books to mention, an international speaker, and an online marketing strategist who first took the Internet by storm in 2006 as an affiliate marketer. She makes her home in southern California, dividing her time between Santa Clarita in the desert and Santa Barbara at the beach. In this most recent book, The Transformational Entrepreneur: Creating a Life of Dedication and Service, Connie shares her most significant and meaningful ideas and wisdom to date. Living your life as an entrepreneur can mean financial success, time freedom, ...

Introducing "Transitions in Time," an engaging exploration that takes you back to the vivid transformations that shaped America during the Antebellum Era. This eBook is your passport to the past, allowing you to immerse yourself in some of the most significant periods in American history. Find yourself at the crossroads of change with Chapter 1, an insightful introduction to America at the Dawn of the 19th Century. Witness the burgeoning market economy, grapple with the implications of the Industrial Revolution, and get on board the transportation revolution that reshaped the nation. ...

Hyperbolic marketing and incentivized viral adoption of enterprise software has led to out-of-control software subscription costs, confusing IT landscapes, and frustrated employees. Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise is an antidote to the digital chaos that companies are now experiencing.

In an era where Artificial Intelligence (AI) is transforming industries, "Embracing the Future Present: The Financial Adviser's Roadmap to AI Adoption" is the key that unlocks the potential of this technology for financial advisers, IFAs and financial planners. This comprehensive guide is designed to help you navigate the transition to AI, making it an empowering journey rather than a daunting challenge. Every turn of the page in this ground-breaking book takes you one step closer to seamlessly integrating AI into your business operations. As a meticulously crafted roadmap, it lays out a ...

Are you ready to turn your BIG ideas into a thriving business without getting bogged down by the typical startup grind? "The 7-Day Entrepreneur: Turn Your Side Hustle or Million Dollar Idea Into A Reality In 1 Week" is your all-in-one guide to jumping from dreamer to doer, all from the comfort of your own home. Forget sifting through dense jargon and lofty business theories; this book is packed with straightforward, actionable steps designed to get your business off the ground in just seven electrifying days. Whether you're looking to become a full-fledged entrepreneur or simply aiming to ...

Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.

TECHNOLOGY STRATEGY ESSENTIALS: A CONCISE GUIDE AND PRIMER An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of technology strategy. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective technology strategies, making it an ideal resource for students, entrepreneurs, and managers. Written in a crisp and easy-to-read format, the book covers a wide range of topics including the technology life cycle, innovation diffusion, disruptive innovation, open ...

Are you struggling to keep your insurance business relevant in the digital age? Do you want to discover the benefits of leveraging digital tools and strategies to help your organization flourish? Insurance business coach, and bestselling author Kevin Spann will show you how to capitalize on the digital revolution sweeping the small business industry. In this practical guide, Kevin shares proven strategies that helped him double the size of his seven-figure insurance agency to an eight-figure powerhouse in just two years.

Update of United Methodist Bishop Sharma Lewis' best-selling Lenten study for 2021. Dates have been updated to correspond to each day during Lent, with a devotional for individual or group study. Thousands of individuals and hundreds of churches used Journey to Transformation as their guide during Lent 2020. Sharing her individual journey, Bishop Sharma Lewis (Virginia Conference, United Methodist Church) invites readers to observe Lent by introspection, repentance, forgiveness, renewal, prayer, fasting, and Biblical Study. A Journey to Transformation is divided into four sections: Lenten ...

Private Equity is evolving, your playbook should too. This book is about the future of Private Equity as ideated and designed by field practioners (deal teams and operating partners). Think PE 2040 and beyond! Private Equity is no longer just about financial engineering or leveraged buyouts. Capital is abundant. Expectations are higher. And the next generation of leaders must do more than close deals; they must build enduring companies in an era of capital shifts, AI, ESG, and radical transparency. Private Equity Next is a comprehensive, practitioner-driven guide to modern private equity ...

Wondering how to pivot a business? PIVOT POWER is your essential 'How to pivot a business' book because it includes 25 ways to pivot whole or part of business, plus a toolbox to help you transform and change direction quickly, whether you're a startup, or work in tech, retail, FMCG, CPG, banking, engineering, manufacturing, planning, marketing, retail, FMCG, engineering, manufacturing, planning, or marketing. Compiled by business creativity expert, Stu Lloyd

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up.

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.