Marketing Transformation

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...

Private Equity is evolving, your playbook should too. This book is about the future of Private Equity as ideated and designed by field practioners (deal teams and operating partners). Think PE 2040 and beyond! Private Equity is no longer just about financial engineering or leveraged buyouts. Capital is abundant. Expectations are higher. And the next generation of leaders must do more than close deals; they must build enduring companies in an era of capital shifts, AI, ESG, and radical transparency. Private Equity Next is a comprehensive, practitioner-driven guide to modern private equity ...

Begin Your Journey Into Marketing & Consumer Behavior in the AI World AI is reshaping every touchpoint between brands and consumers, challenging everything we thought we knew about trust, influence, and the path to purchase. Dreams & Algorithms is your guide to navigating this new reality, blending the poetry of human connection with the precision of advanced algorithms. Inside, you’ll explore: How word-of-mouth, trust, and community are evolving in the age of Digital Campfires and Sacred Circles What Digital Prisms and Hidden Highways mean for brand visibility and commerce. What this new...

Update of United Methodist Bishop Sharma Lewis' best-selling Lenten study for 2021. Dates have been updated to correspond to each day during Lent, with a devotional for individual or group study. Thousands of individuals and hundreds of churches used Journey to Transformation as their guide during Lent 2020. Sharing her individual journey, Bishop Sharma Lewis (Virginia Conference, United Methodist Church) invites readers to observe Lent by introspection, repentance, forgiveness, renewal, prayer, fasting, and Biblical Study. A Journey to Transformation is divided into four sections: Lenten ...

Are you ready to turn your BIG ideas into a thriving business without getting bogged down by the typical startup grind? "The 7-Day Entrepreneur: Turn Your Side Hustle or Million Dollar Idea Into A Reality In 1 Week" is your all-in-one guide to jumping from dreamer to doer, all from the comfort of your own home. Forget sifting through dense jargon and lofty business theories; this book is packed with straightforward, actionable steps designed to get your business off the ground in just seven electrifying days. Whether you're looking to become a full-fledged entrepreneur or simply aiming to ...

A Global Financial Shift Is Coming - Are You Ready to Navigate It? Bitcoin’s Global Tipping Point is your definitive guide to understanding how Bitcoin’s mass adoption will unfold across the globe during the pivotal years of 2025–2026. This is not another speculative trend report - it’s a data-rich, region-by-region blueprint revealing how culture, regulation, and economic infrastructure will shape the integration of Bitcoin into the fabric of global finance. From hyperinflation-prone regions turning to Bitcoin as a lifeline, to tech-driven economies embedding it into institutional ...

Edison electrified the world. Altman is electrifying intelligence itself.The first book to reveal the hidden pattern connecting the electrical revolution of the 1800s to the AI transformation reshaping every industry today.When Thomas Edison built his innovation empire, he didn't just invent the light bulb—he created an interconnected ecosystem of electrical applications that transformed civilization. Today, Sam Altman and the AI revolution are following the same playbook, building cognitive infrastructure that amplifies human intelligence across every sector of society.This book reveals ...

Artificial Intelligence is a new buzzword. Everyone is talking about it. It's been implemented effectively in a number of industries. Though it's been slow to get moving in the real estate industry, it has taken over certain aspects of the industry and will grow rapidly in the next decade. As a real estate agent, real estate owner, or even just a person looking to buy/rent a new house, we're always looking to get the best price, best tenant, or best house that we can afford. And artificial intelligence is the tool that can work for everyone involved.

Sex is cheap. Coupled sexual activity has become more widely available than ever. Cheap sex has been made possible by two technologies that have little to do with each other - the Pill and high-quality pornography - and its distribution made more efficient by a third technological innovation, online dating. Together, they drive down the cost of real sex, and in turn slow the development of love, make fidelity more challenging, sexual malleability more common, and have even taken a toll on men's marriageability. Cheap Sex takes listeners on an extended tour inside the American mating market.

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

Hyperbolic marketing and incentivized viral adoption of enterprise software has led to out-of-control software subscription costs, confusing IT landscapes, and frustrated employees. Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise is an antidote to the digital chaos that companies are now experiencing.

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

AI has replaced the content creator. The meaning maker is next. Because when machines can tell every story, only humans can give them soul. In the new economy of infinite output, content is no longer a skill — it’s a commodity. Algorithms can already write, design, and promote. What they can’t do is believe. So the question isn’t how to produce more — it’s why anyone should care. The ARCHE Method is your map through that collapse. Blending semiotics, brand psychology, and AI insight, Martin N. Gjerløff shows how to evolve from content creationto meaning engineering — building...

Introducing "Transitions in Time," an engaging exploration that takes you back to the vivid transformations that shaped America during the Antebellum Era. This eBook is your passport to the past, allowing you to immerse yourself in some of the most significant periods in American history. Find yourself at the crossroads of change with Chapter 1, an insightful introduction to America at the Dawn of the 19th Century. Witness the burgeoning market economy, grapple with the implications of the Industrial Revolution, and get on board the transportation revolution that reshaped the nation. ...

In "Downsized: The Deindustrialization of America," readers embark on a captivating journey through the intricate tapestry of America's economic history. From the bustling textile mills of New England to the iconic automotive factories of the Midwest, this book examines seismic shifts that have fundamentally altered the nation's industrial landscape, particularly through deindustrialization and factory closures. Inspired by the timeless wisdom of George Washington, the narrative underscores the enduring importance of economic self-sufficiency and domestic manufacturing, cautioning against ...

Dive into the fascinating world of digital currency with "Bitcoin in Emerging Markets," a ground-breaking exploration of one of the most dynamic financial revolutions of our time. This comprehensive eBook unpacks the multifaceted relationship between Bitcoin and the rapidly evolving economies of emerging markets, offering a nuanced look at its transformative potential and the intricate mechanics of its adoption. Begin your journey with a primer on Bitcoin alongside an overview of emerging economies, setting the stage for an exploration of their intersection and the immense opportunities ...

Cancer Heroes is a collection of stories of hope, healing, and profound transformation. Nine women share brave and intimate accounts of their unique cancer experiences, from the shock of diagnosis and anxiety of cancer treatment to the fear of recurrence and the pain of loss. You will find messages of hope and healing from a community of voices of those who have experienced the worst cancer has to offer and, in the process, found inner strength they didn’t know they had.

Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.

Are you struggling to keep your insurance business relevant in the digital age? Do you want to discover the benefits of leveraging digital tools and strategies to help your organization flourish? Insurance business coach, and bestselling author Kevin Spann will show you how to capitalize on the digital revolution sweeping the small business industry. In this practical guide, Kevin shares proven strategies that helped him double the size of his seven-figure insurance agency to an eight-figure powerhouse in just two years.