Marketing Transformation

This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...

Artificial Intelligence is a new buzzword. Everyone is talking about it. It's been implemented effectively in a number of industries. Though it's been slow to get moving in the real estate industry, it has taken over certain aspects of the industry and will grow rapidly in the next decade. As a real estate agent, real estate owner, or even just a person looking to buy/rent a new house, we're always looking to get the best price, best tenant, or best house that we can afford. And artificial intelligence is the tool that can work for everyone involved.

Private Equity is evolving, your playbook should too. This book is about the future of Private Equity as ideated and designed by field practioners (deal teams and operating partners). Think PE 2040 and beyond! Private Equity is no longer just about financial engineering or leveraged buyouts. Capital is abundant. Expectations are higher. And the next generation of leaders must do more than close deals; they must build enduring companies in an era of capital shifts, AI, ESG, and radical transparency. Private Equity Next is a comprehensive, practitioner-driven guide to modern private equity ...

PIVOTAL Strategy: The Infinity Marketing Canvas® and Framework The New Success Formula for Purpose-Driven Marketing and Leadership This groundbreaking book introduces the PIVOTAL Infinity Marketing Canvas®, a purpose-driven and practical strategy model that empowers leaders to transform marketing and management into a force for meaningful and sustainable growth — converting purpose into infinite market power while leaving the competition behind. Marc Oliver Opresnik, Distinguished Professor of Marketing, joins forces with world-renowned experts Philip Kotler and Svend Hollensen to ...

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

In "Downsized: The Deindustrialization of America," readers embark on a captivating journey through the intricate tapestry of America's economic history. From the bustling textile mills of New England to the iconic automotive factories of the Midwest, this book examines seismic shifts that have fundamentally altered the nation's industrial landscape, particularly through deindustrialization and factory closures. Inspired by the timeless wisdom of George Washington, the narrative underscores the enduring importance of economic self-sufficiency and domestic manufacturing, cautioning against ...

Begin Your Journey Into Marketing & Consumer Behavior in the AI World AI is reshaping every touchpoint between brands and consumers, challenging everything we thought we knew about trust, influence, and the path to purchase. Dreams & Algorithms is your guide to navigating this new reality, blending the poetry of human connection with the precision of advanced algorithms. Inside, you’ll explore: How word-of-mouth, trust, and community are evolving in the age of Digital Campfires and Sacred Circles What Digital Prisms and Hidden Highways mean for brand visibility and commerce. What this new...

Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

Hyperbolic marketing and incentivized viral adoption of enterprise software has led to out-of-control software subscription costs, confusing IT landscapes, and frustrated employees. Zen and the Art of Digital Transformation: Leading a Mindful Redesign of the Digital Enterprise is an antidote to the digital chaos that companies are now experiencing.

Scale Your Business with AI, Without the Overwhelm If you’re a small business owner juggling sales, marketing, hiring, and operations, AI might feel like one more hat you can’t afford to wear. But the real problem isn’t resistance. It’s the lack of a roadmap designed for businesses like yours. AI for Small Businesses flips the script, showing you how to harness AI as leverage without breaking your budget or burning out your team. Are you still running your business on sticky notes, guesswork, and late-night stress? AI isn’t just for tech giants. It’s the game-changer small ...

Sex is cheap. Coupled sexual activity has become more widely available than ever. Cheap sex has been made possible by two technologies that have little to do with each other - the Pill and high-quality pornography - and its distribution made more efficient by a third technological innovation, online dating. Together, they drive down the cost of real sex, and in turn slow the development of love, make fidelity more challenging, sexual malleability more common, and have even taken a toll on men's marriageability. Cheap Sex takes listeners on an extended tour inside the American mating market.

Dive into the fascinating world of digital currency with "Bitcoin in Emerging Markets," a ground-breaking exploration of one of the most dynamic financial revolutions of our time. This comprehensive eBook unpacks the multifaceted relationship between Bitcoin and the rapidly evolving economies of emerging markets, offering a nuanced look at its transformative potential and the intricate mechanics of its adoption. Begin your journey with a primer on Bitcoin alongside an overview of emerging economies, setting the stage for an exploration of their intersection and the immense opportunities ...

Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.

Are you ready to turn your BIG ideas into a thriving business without getting bogged down by the typical startup grind? "The 7-Day Entrepreneur: Turn Your Side Hustle or Million Dollar Idea Into A Reality In 1 Week" is your all-in-one guide to jumping from dreamer to doer, all from the comfort of your own home. Forget sifting through dense jargon and lofty business theories; this book is packed with straightforward, actionable steps designed to get your business off the ground in just seven electrifying days. Whether you're looking to become a full-fledged entrepreneur or simply aiming to ...

Turning your creative side hustle or small business into a thriving and trusted brand may sound like a huge task, but help is at hand. Written by Fiona Killackey, the bestselling author of Passion. Purpose. Profit and owner of My Daily Business, Business to Brand is the definitive guide on how to move from a merely transactional business to a brand your audience can truly connect with.

Genius can be found in the most unexpected of places, in the most unexpected of minds. But when it emerges, it shines so brightly that it cannot be ignored. In the world of marketing, there exists an unsung hero, an individual who possesses an innate understanding of human desires and the art of persuasion. This person, whom many overlook and dismiss, is called by many names-a prostitute, a commercial sex worker, an escort, a woman of the night. I know what you must be thinking - how can a prostitute, someone whose profession is enveloped in societal stigma, possess the brilliance and ...

Introducing "Transitions in Time," an engaging exploration that takes you back to the vivid transformations that shaped America during the Antebellum Era. This eBook is your passport to the past, allowing you to immerse yourself in some of the most significant periods in American history. Find yourself at the crossroads of change with Chapter 1, an insightful introduction to America at the Dawn of the 19th Century. Witness the burgeoning market economy, grapple with the implications of the Industrial Revolution, and get on board the transportation revolution that reshaped the nation. ...

Update of United Methodist Bishop Sharma Lewis' best-selling Lenten study for 2021. Dates have been updated to correspond to each day during Lent, with a devotional for individual or group study. Thousands of individuals and hundreds of churches used Journey to Transformation as their guide during Lent 2020. Sharing her individual journey, Bishop Sharma Lewis (Virginia Conference, United Methodist Church) invites readers to observe Lent by introspection, repentance, forgiveness, renewal, prayer, fasting, and Biblical Study. A Journey to Transformation is divided into four sections: Lenten ...

In an era where Artificial Intelligence (AI) is transforming industries, "Embracing the Future Present: The Financial Adviser's Roadmap to AI Adoption" is the key that unlocks the potential of this technology for financial advisers, IFAs and financial planners. This comprehensive guide is designed to help you navigate the transition to AI, making it an empowering journey rather than a daunting challenge. Every turn of the page in this ground-breaking book takes you one step closer to seamlessly integrating AI into your business operations. As a meticulously crafted roadmap, it lays out a ...