Design Theory

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

If you are a beginner or seasoned professional in Information Technology this book explains the syntax and semantics of data model design. Models, Metaphor and Meaning looks at data modeling for information systems from the perspective of information theory, linguistics and semiotics in order to explain how models convey meaning. The book starts with a critique of William Kent’s classic Data and Reality and builds on contemporary themes in psycho-linguistics regarding metaphor as a key to our conceptual thinking. The book reviews Shannon’s Information Theory and analyzes the differences...

When and how did the universe begin? Why are we here? What is the nature of reality? Is the apparent “grand design” of our universe evidence of a benevolent creator who set things in motion—or does science offer another explanation? In The Grand Design, Stephen Hawking and Leonard Mlodinow present the most illuminating scientific thinking about these and other abiding mysteries of the universe, in nontechnical language marked by brilliance and simplicity.

Naming Darwin's Black Box to the National Review's list of the 100 most important nonfiction works of the 20th century, George Gilder wrote that it "overthrows Darwin at the end of the 20th century in the same way that quantum theory overthrew Newton at the beginning". Discussing the book in the New Yorker in May 2005, H. Allen Orr said of Behe, "He is the most prominent of the small circle of scientists working on intelligent design, and his arguments are by far the best known."

Is color choice overriding in your illustrations? Are you unable to create eye-catching, balanced compositions to hold audiences' attention? Then Color Mastery is what you have been waiting for. Here is a book that will break down the apparently daunting world of color theory into concrete, actionable steps for the graphic illustrator. Imagine what it would be like to have the power to evoke emotions, to control where a viewer looks, and to create beauty with color alone. This book will take you through the fundamentals of color theory and give you clear, concise examples and exercises to ...

Don’t read this book if you’re looking for an affirmation of the sales status quo. Roff-Marsh argues that the marketplace has changed dramatically since the evolution of the standard sales model and that radical change is being forced on organizations—like it or not! Here are just some of the radical changes that Roff-Marsh advocates (and sacred cows he slays) in this comprehensive and impeccably-argued treatise. Salespeople should be inside, not in the field. Engineers should perform necessary field sales activities. Revenue should be the responsibility of Operations, not Sales. ...

Unlock the power of ChatGPT and DALL·E to create passive income and live on your terms. Whether you're looking to earn extra money, achieve financial independence, or explore new opportunities, this guide shows you how to succeed, even with no prior AI experience.

The creative process for designing a playful structure applicable to a board game, video game, gamified system, gamification, edutainment, and art games, among others. PLAYFUL STRUCTURE - A GAME DESIGN METHODOLOGY By applying the five essential elements of playful structure (satisfying desires and needs, a progression system, a scalable challenge, objectives, and a reward system), it is possible to analyze a game mechanism, solve gameplay problems, and make a product more likely to appeal to and retain people. The methodology can be applied to video games, board games, role-playing games, ...

Unlock the hidden mechanisms that shape your choices, desires, and perceptions. Influence by Design: How Advertising Shapes Consumer Behavior and Thought takes you inside the unseen architecture of persuasion that defines modern consumer culture. This book reveals how advertising manipulates psychology, identity, and society—not through overt force, but through subtle techniques that feel natural, effortless, and even empowering. Drawing from theories in psychology, sociology, linguistics, and cultural studies, this work explores how attention is captured, how emotions are triggered, and ...

Mastering Educational Goals: A Complete Guide to Benjamin Bloom’s Taxonomy and Teaching Theories is the definitive resource for educators, curriculum designers, and lifelong learners seeking to unlock the full potential of instructional planning and cognitive development. This comprehensive guide explores the origins, structure, and applications of Bloom’s Taxonomy—from its foundational cognitive, affective, and psychomotor domains to its modern-day revisions and classroom integration. Learn how to design meaningful learning objectives, differentiate instruction, and assess student ...

Still Feeling Anxious, Wired, and Exhausted? The Problem Isn’t You—It’s Your Nervous System You’ve checked every box—meditation, supplements, mindset hacks— …but the fatigue, tension, and emotional rollercoaster keep coming back. You’re not broken. Your nervous system is simply dysregulated—and it can be gently reset. ✨ Imagine this instead... You wake up rested—not bracing for the day. Your digestion flows. Your breath softens. You feel calm, present, and finally at home in your body. Welcome to Vagus Nerve Made Easy: A gentle, science-backed guide offers a simple yet...

Machine learning systems are both complex and unique. Complex because they consist of many different components and involve many different stakeholders. Unique because they're data dependent, with data varying wildly from one use case to the next. In this book, you'll learn a holistic approach to designing ML systems that are reliable, scalable, maintainable, and adaptive to changing environments and business requirements. Author Chip Huyen, cofounder of Claypot AI, considers each design decision in the context of how it can help your system as a whole achieve its objectives.

Nathan Coppedge has been hailed as one of the top three theorists of perpetual motion, the others being Isaac Newton and Albert Einstein. This is the long-awaited print form of Nathan's designs, including all variations of the first eleven concepts Nathan thought up. Also included are the 'early failures,' 'perpetual motion oddities', and 'apparatures' or mobile building concepts.

In 2013 and 2014 Nathan Coppedge believes he found evidence for perpetual motion. In this single, combined volume, Nathan's designs are completely available, along with a somewhat detailed autobiography. Readers will be pleased to find the majority of Nathan's work on perpetual motion contained within this volume, and may find some of the details of Nathan's early life and adolescence enlightening. This text makes an excellent holiday gift for those who are on the verge of splurging on more than one of Nathan's many published titles. Some adult content is present in the autobiography.

In The AI Mosaic of Career & Life Design, Hassan Akmal invites you to embark on a transformative journey through the most profound and innovative framework for career and life mastery.

Understanding David Ausubel: A Complete Guide to Meaningful Learning Theory and Educational Psychology Unlock the power of meaningful learning with this comprehensive guide to the educational theories of David Ausubel, one of the most influential figures in cognitive psychology and instructional design. This book provides an accessible, in-depth exploration of Ausubel’s groundbreaking ideas—ranging from subsumption theory and advance organizers to the critical role of prior knowledge in effective teaching and learning. Perfect for educators, students, instructional designers, and anyone...

Analyzing the political and banking history of the United Kingdom, the United States, Canada, Mexico, and Brazil through several centuries, Fragile by Design demonstrates that chronic banking crises and scarce credit are not accidents due to unforeseen circumstances. Rather, these fluctuations result from the complex bargains made between politicians, bankers, bank shareholders, depositors, debtors, and taxpayers.

Unlock the transformative power of color and space with the captivating eBook, "Color Theory and Space Planning." Dive into an essential guide for designers, architects, and anyone eager to understand how the harmonious balance of color and space can elevate an environment from ordinary to extraordinary. Start with the fundamental principles in "Introduction to Color and Space in Design," where a solid foundation is laid for mastering the art of color theory and the science of space planning. Discover the profound "Psychology of Color," exploring the emotional and cultural dimensions that ...

Dive into AI Meets UX: Designing the Next Generation of User-Centered Products, the ultimate audiobook for designers, product managers, developers, and AI enthusiasts. This step-by-step guide explores how to craft ethical, innovative, and user-centered experiences powered by AI. Discover the basics of AI technologies like machine learning and natural language processing, learn how to design for trust and transparency, tackle ethical challenges, and collaborate effectively across teams.

Unlock the secrets of effective teaching and learning with Understanding Robert M. Gagné: A Complete Guide to the Nine Events of Learning Theory and Instructional Design. This comprehensive guide delves into the groundbreaking work of Robert M. Gagné, the pioneer of modern instructional design whose ideas have shaped education, corporate training, and adult learning worldwide. From the foundational principles of Gagné’s learning theory to his famous Nine Events of Instruction and Five Types of Learning outcomes, this book offers educators, trainers, and instructional designers a step-...