Creative Analysis

First published three years before the print edition of Women Who Run With the Wolves made publishing history, this original audio edition quickly became an underground bestseller. For its insights into the inner life of women, it established Dr. Clarissa Pinkola Estés as one of the most...

HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded ""cold start problem”—by leveraging network effects to launch and scale...

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific...

Bestselling author Robert J. Ringer has shattered the mold of tradition-bound ideas and designed a winning new philosophy to be used every day. Inside this get-tough-with-yourself guide, you'll find the simple but vital habits that can change your outlook and lead to big results--personally, professionally, and financially. Before you know it, you'll be turning negatives into positives--and turning your life around--without thinking twice!

"Practical Problem Solving" provides an immersive journey into the multifaceted world of problem-solving. This book is designed to not only teach you how to solve problems, but also how to think about problems - a vital skill in an ever-evolving world. The book begins by introducing readers to the critical role of problem-solving, detailing the wide array of issues they might encounter, and presenting an overview of the general problem-solving process. This sets the stage for developing a problem-solving mindset – fostering curiosity, observational skills, adaptability, and the courage to...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written...

Your mental models and mindsets will determine your life. Harness and control them to achieve the impossible. All we can control in this life is our thoughts, which lead to perception and action. If your thoughts are running amok, it will throw your life into chaos. The life you want comes from the way you think - you need to learn how to think intentionally.

What if the key to improving every relationship, breaking every bad habit, and making better decisions wasn't a matter of willpower, but of understanding the science of behavior? How to Think Like a Behavior Analyst brings one of the most powerful frameworks in modern psychology to everyday people who want real, lasting change. Written in plain English and packed with practical examples, this book translates the evidence-based methods used by professionals in schools, clinics, businesses, and sports coaching into a toolkit anyone can use, no graduate degree required. Inside, you'll discover...

Mexico is one of the world’s most important nations. It is the largest Spanish-speaking country, a manufacturing powerhouse tied closely to the United States, and home to more than 130 million people. Yet it is also a country where powerful criminal organizations control territory, influence politics, and operate with resources rivaling those of the state itself. How did Mexico arrive here? In Mexico: The Narco State, Donald Elton traces the long historical forces that shaped the country’s political culture and explains why organized crime became embedded within it. The story begins not...

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust--and who you can't. After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to...

A robust investment strategy forms the basis of any wealth building journey—if your money isn't working hard on your behalf, it's slowly being devalued by inflation. It has never been easier—or more important—for everyday investors to get started investing in the stock market. Bestselling author, advisor, and financial industry veteran Ted D. Snow CFP®, MBA brings over 30 years of experience to this Investing QuickStart Guide.

The popular pastor and New York Times bestselling author of Love Wins and What We Talk About When We Talk About God shows us how to pursue and realize our dreams, live in the moment, and joyfully do the things that make us come alive. Each of us was created for something great—we just need to...

Master the basics of trading and strengthen your portfolio Do you want to trade stocks, but don't know where to start? Are you scared of the risks? Relax! Trading For Dummies takes a measured approach to trading, giving you the basics of trading and portfolio management. This friendly guide will...

This “fascinating” (Malcolm Gladwell, New York Times bestselling author of Outliers) examination of literary inventions through the ages, from ancient Mesopotamia to Elena Ferrante, shows how writers have created technical breakthroughs—rivaling scientific inventions—and engineering...

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull (with Amy Wallace) takes a close look at the special culture that the author helped establish at Pixar, the computer-generated animation studio that he co-founded. Reflecting on his personal career, his management philosophy and the highs and lows of Pixar's history as a company, Catmull discusses strategies for nurturing creativity and diagnoses common problems faced by creative professionals.

In her entertaining and edifying New York Times bestseller, acclaimed author Francine Prose invites you to sit by her side and take a guided tour of the tools and the tricks of the masters and discover why their work has endured. Written with passion, humor, and wisdom, Reading Like a Writer...

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation...

This book will introduce you to the fundamentals, innovative techniques, and proven strategies that will unleash your inner creativity and elevate you to become a master of creative problem-solving. The scope of creative problem-solving is broad, covering everything from financial and technological challenges in business to personal health and well-being issues.

As a single mom living on food stamps, Sarah completely changed her life of poverty to enable her to live her dream in just 18 months. Sarah discovered the tools to change her life after her husband abandoned her and their three small children in 2008. Her story has impacted hundreds of thousands worldwide through her simple eight-step plan for achieving success known as the #HBRMethod.