Business Research
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Fecha de lanzamiento: 05-19-16
- Idioma: Inglés
- The missing manual on how to apply Lean Startup to build products that customers love....
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- De: Shari Levitin
- Narrado por: Shari Levitin
- Duración: 7 h y 3 m
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Sale is to give
- De Candice B en 03-28-24
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrado por: Shari Levitin
- Duración: 7 h y 3 m
- Fecha de lanzamiento: 11-12-19
- Idioma: Inglés
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Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- De: Bridget Brennan
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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A little dishonest
- De Romelio en 02-21-19
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrado por: Vanessa Daniels
- Duración: 7 h y 22 m
- Fecha de lanzamiento: 10-11-16
- Idioma: Inglés
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- De: Greg Nanigian
- Narrado por: Graham Rowat
- Duración: 3 h y 48 m
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
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Why People Buy
- The Real Reason Features and Benefits Selling Doesn't Work
- Narrado por: Graham Rowat
- Duración: 3 h y 48 m
- Fecha de lanzamiento: 12-29-20
- Idioma: Inglés
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Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....
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The Human Brand
- How We Relate to People, Products, and Companies
- De: Chris Malone, Susan T. Fiske
- Narrado por: Sean Runnette
- Duración: 5 h y 58 m
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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Thought Provoking
- De Dondi Scumaci en 07-31-17
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrado por: Sean Runnette
- Duración: 5 h y 58 m
- Fecha de lanzamiento: 10-15-13
- Idioma: Inglés
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Fecha de lanzamiento: 05-17-06
- Idioma: Inglés
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Paralegal Career For Dummies, 2nd Edition
- De: Lisa Zimmer Hatch, Scott A. Hatch
- Narrado por: Coleen Marlo
- Duración: 12 h y 28 m
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The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills, from preparing documents and performing legal research to obtaining certification, job hunting, and understanding legal concepts.
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Audio is all you get
- De Roddie en 01-02-21
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Paralegal Career For Dummies, 2nd Edition
- Narrado por: Coleen Marlo
- Duración: 12 h y 28 m
- Fecha de lanzamiento: 06-25-19
- Idioma: Inglés
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The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....
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The $12 Million Stuffed Shark
- The Curious Economics of Contemporary Art
- De: Don Thompson
- Narrado por: Adam Verner
- Duración: 10 h y 29 m
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Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.
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Repetitive & Dry
- De Phyllis en 01-21-19
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The $12 Million Stuffed Shark
- The Curious Economics of Contemporary Art
- Narrado por: Adam Verner
- Duración: 10 h y 29 m
- Fecha de lanzamiento: 02-07-17
- Idioma: Inglés
- Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....
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Design for How People Think
- Using Brain Science to Build Better Products
- De: John Whalen PhD
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Thx
- De Huntress Janos en 05-09-24
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrado por: Mitchell Dorian
- Duración: 4 h y 43 m
- Fecha de lanzamiento: 05-18-21
- Idioma: Inglés
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- De: John Kay, Mervyn King
- Narrado por: Roger Davis
- Duración: 15 h y 50 m
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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At 1:23:50: "we must expect ... a virus"
- De Philo en 03-18-20
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrado por: Roger Davis
- Duración: 15 h y 50 m
- Fecha de lanzamiento: 03-17-20
- Idioma: Inglés
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- De C Mason en 02-25-15
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Fecha de lanzamiento: 02-05-15
- Idioma: Inglés
- Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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Influence, New and Expanded
- The Psychology of Persuasion
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Fecha de lanzamiento: 05-04-21
- Idioma: Inglés
- In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- De: Robbie Kellman Baxter
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
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Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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Great read
- De Ryan Veit en 02-27-24
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- Narrado por: Caroline Miller
- Duración: 6 h y 16 m
- Fecha de lanzamiento: 09-24-21
- Idioma: Inglés
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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....
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How I Sold 100,000 Children's Books (and left my job to write full time)
- Self-Publishing on Amazon, IngramSpark, and Audible
- De: David Blaze
- Narrado por: Virtual Voice
- Duración: 1 h y 35 m
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I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing Visibility - Book Prices and Profits - And Much More! I left my job in 2018 because I made more money writing and self-publishing children's books (picture books, chapter books, middle grade novels) than working full time for someone else. I wanted to write books from home full time for years but was stuck in a life working for other people. Determined to change my life, I set out on a path to live the one I always imagined for my family. I tell you ...
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Wow
- De Alena en 04-10-24
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How I Sold 100,000 Children's Books (and left my job to write full time)
- Self-Publishing on Amazon, IngramSpark, and Audible
- Narrado por: Virtual Voice
- Duración: 1 h y 35 m
- Fecha de lanzamiento: 03-20-24
- Idioma: Inglés
- I show you my experiences selling 100,000 copies of my own children’s books to help you master: - Social Media and Advertising - Increasing ...
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- De: Fred Reichheld, Darci Darnell, Maureen Burns
- Narrado por: Walter Dixon
- Duración: 8 h y 37 m
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Long Term View
- De Patrick Tobin en 11-11-23
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrado por: Walter Dixon
- Duración: 8 h y 37 m
- Fecha de lanzamiento: 12-31-21
- Idioma: Inglés
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- De: Gad Saad, David M. Buss - foreword
- Narrado por: Matthew Josdal
- Duración: 11 h y 21 m
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In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).
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Read by Lost in space robot
- De Jose Quintanilla en 02-18-21
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The Consuming Instinct
- What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
- Narrado por: Matthew Josdal
- Duración: 11 h y 21 m
- Fecha de lanzamiento: 12-03-19
- Idioma: Inglés
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For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....
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Exactly What to Say
- The Magic Words for Influence and Impact
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- De A. Yoshida en 05-28-18
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Exactly What to Say
- The Magic Words for Influence and Impact
- Narrado por: Phil M. Jones
- Duración: 1 h y 14 m
- Fecha de lanzamiento: 12-01-17
- Idioma: Inglés
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- De: Eric Siegel
- Narrado por: Steven Menasche
- Duración: 11 h y 6 m
- Versión completa
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Historia
An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
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2 hrs of content in 10hrs
- De Joseph en 07-08-20
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Predictive Analytics
- The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
- Narrado por: Steven Menasche
- Duración: 11 h y 6 m
- Fecha de lanzamiento: 05-11-17
- Idioma: Inglés
- An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
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Intenta nuevamentePrecio regular: US$25.78 o 1 crédito
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- De: Roger Dooley
- Narrado por: Mark Ashby
- Duración: 7 h y 14 m
- Versión completa
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Narración:
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Historia
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Annoying guy cheap narration destroyed book
- De pavlos elenis en 01-19-21
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrado por: Mark Ashby
- Duración: 7 h y 14 m
- Fecha de lanzamiento: 07-09-20
- Idioma: Inglés
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
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Intenta nuevamentePrecio regular: US$17.19 o 1 crédito
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- De: Robbie Kellman Baxter
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Versión completa
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Narración:
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Historia
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition. The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
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Relevant, but without an "a-ha" moment
- De Nagy Barnabás en 05-13-16
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The Membership Economy
- Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Narrado por: Tom Pile
- Duración: 8 h y 12 m
- Fecha de lanzamiento: 04-19-16
- Idioma: Inglés
- If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....
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Intenta nuevamentePrecio regular: US$19.95 o 1 crédito
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