Mostrando resultados por título "We Live for the We" en Ciencia e Ingeniería

Award-winning journalist Stephen Petranek says humans will live on Mars by 2027. Now he makes the case that living on Mars is not just plausible, but inevitable. It sounds like science fiction, but Stephen Petranek considers it fact: Within 20 years, humans will live on Mars. We'll need to. In this sweeping, provocative book that mixes business, science, and human reporting, Petranek makes the case that living on Mars is an essential back-up plan for humanity and explains in fascinating detail just how it will happen.

The authors of the best-selling Bold and The Rise of Superman explore altered states of consciousness and how they can ignite passion, fuel creativity, and accelerate problem solving, in this groundbreaking book in the vein of Daniel Pink's Drive and Charles Duhigg's Smarter Faster Better.

Apollo's Arrow offers a riveting account of the impact of the coronavirus pandemic as it swept through American society in 2020, and of how the recovery will unfold in the coming years. Drawing on momentous (yet dimly remembered) historical epidemics, contemporary analyses, and cutting-edge research from a range of scientific disciplines, best-selling author, physician, sociologist, and public health expert Nicholas A. Christakis explores what it means to live in a time of plague.

The knowledge of death is so terrifying that we live most of our lives in denial of it. Our fear of death has underpinned our religions, inspired our cultures, and also driven our science. Today we are living through a revolution in biology. Giant strides are being made in our understanding of why we age and die, and why some species live longer than others. Immortality, once a faint hope, has never been more within our grasp. Here, Nobel Prize-winning biologist Venki Ramakrishnan offers a definitive look at why we die - and whether we can do anything about it.

In The Elements We Live By, physicist and award-winning author Anja Røyne takes us on an astonishing journey through chemistry and physics, introducing the building blocks from which we humans - and the world - are made. Not only does Røyne explain why our bodies need iron, phosphorus, silicon, potassium, and many more elements in just the right amounts in order to function, she also leads us around the world to where these precious elements are found (some of them in ever-shrinking quantities).

Every Wednesday, Gretchen Reynolds singlehandedly influences how millions of Americans work out. In her Phys Ed column for The New York Times, she debunks myths, spurs conversation, and creates arguments among her readers by questioning widely held beliefs about exercise. Expanding upon her popular columns, Reynolds tackles the questions we all have and (sometimes) ask about exercise.

A natural history of the wilderness in our homes, from the microbes in our showers to the crickets in our basements Even when the floors are sparkling clean and the house seems silent, our domestic domain is wild beyond imagination. In Never Home Alone, biologist Rob Dunn introduces us to the nearly 200,000 species living with us in our own homes, from the Egyptian meal moths in our cupboards and camel crickets in our basements to the lactobacillus lounging on our kitchen counters. You are not alone.

We keep dogs and are kept by them. We love dogs and (we assume) we are loved by them. We buy them sweaters, toys, shoes; we are concerned with their social lives, their food, and their health. The story of humans and dogs is thousands of years old but is far from understood. In Our Dogs, Ourselves, Alexandra Horowitz explores all aspects of this unique and complex relationship that “dog lovers will savor and absorb” (Shelf Awareness). As Horowitz considers the current culture of dogdom, she reveals the odd, surprising, and contradictory ways we live with dogs.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

In Infinite Potential, physical chemist Lothar Schäfer presents a stunning view of the universe as interconnected, nonmaterial, composed of a field of infinite potential, and conscious. With his own research as well as that of some of the most distinguished scientists of our time, Schäfer moves us from a reality of Darwinian competition to cooperation, a meaningless universe to a meaningful one, and a disconnected, isolated existence to an interconnected one.

Testosterone propels our drive for exploration and risk, for competition and creation, and even our survival. The effects of testosterone permeate the traditions, philosophy, and literature of every known culture - without it, the world would be a drastically different place. It also has a role in humanity's darker side, contributing to violence, hubris, poverty, crime, and selfishness. Recent revelations of the science of testosterone show that high levels will deplete compassion and generosity, and even reduce the affection we show our children.

Imagine knowing years in advance whether you are likely to get cancer, or having a personalized understanding of your individual genes, organs, and cells. Imagine being able to monitor your body's well-being, or have a diet tailored to your microbiome. The Secret Body reveals how these and other stunning breakthroughs and technologies are transforming our understanding of how the human body works, what it is capable of, how to protect it from disease, and how we might manipulate it in the future.

Each essay illuminates the life of a single species and its relationship to humans, and how these species can help us understand birds in general. A dedicated birdwatcher and teacher, Gedney finds wonder not only in the speed and glistening beauty of the Anna's hummingbird, but also in her nest building. He acclaims the turkey vulture's and red-tailed hawk's roles in our ecosystem, and he venerates the inimitable California scrub jay's work planting acorns.

A Simon & Schuster audiobook. Simon & Schuster has a great book for every listener.

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendly guides listeners through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; and how the pressures of the Great Depression and World War II created our faith in social progress through better product design....

Our world is about to change. In Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate, Shawn DuBravac, chief economist and senior director of research at the Consumer Electronics Association (CEA), argues that the groundswell of digital ownership unfolding in our lives signals the beginning of a new era for humanity.

A revolution is under way across the globe, yet very few people understand it. Basic Blockchain explains everything you need to know to understand the technology that will soon disrupt and revolutionise everything from financial and health services to the property market and how we vote.

The book takes a different approach to digital disruption and its impact on business and society. It take the listener on a journey from the past, by looking at the earlier industrial revolutions and comparing and contrasting to the digital revolution. This also provides examples and experiences on how businesses, governments, and individuals can understand the digital disruption and take advantage of it.

We all know that we depend on elements for survival - from oxygen in the air we breathe to carbon in the molecular structures of all living things. But we seldom appreciate how, say, phosphorus holds our DNA together or how potassium powers our optic nerves enabling us to see.