Episodios

  • Ignite the Hype: Proven Strategies to Build Buzz for Your Next Product Launch

    Ignite the Hype: Proven Strategies to Build Buzz for Your Next Product Launch
    Jun 12 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses effective strategies for launching new products, emphasizing the importance of building buzz and excitement. He outlines key steps such as understanding the audience, creating a unique selling proposition, and utilizing teaser campaigns. The conversation also covers leveraging influencers, engaging launch events, and the significance of post-launch analysis to adapt strategies for future success. Chapters 00:00 Introduction to Product Launch Strategies 02:52 The Importance of Building Buzz 05:48 Understanding Your Audience 09:05 Creating a Unique Selling Proposition 11:55 Teaser Campaigns and Anticipation 14:50 Leveraging Influencers and PR 17:46 Engaging Launch Events and Promotions 21:06 Post-Launch Analysis and Adaptation #productlaunch #buildbuzz #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    25 m
  • From Schedule-Resistant to Schedule-Driven: The Truth About Taking Control of Your Time

    From Schedule-Resistant to Schedule-Driven: The Truth About Taking Control of Your Time
    Jun 10 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram explores the challenges entrepreneurs face in balancing work and life, particularly the resistance to scheduling. He shares his personal journey from being schedule-resistant to embracing the structure that scheduling provides. Through his experiences, he highlights the consequences of a lack of organization, the turning point that led him to adopt scheduling, and the numerous benefits it brings to productivity and work-life balance. Ultimately, he emphasizes that scheduling can be liberating rather than confining, allowing for greater achievement and personal fulfillment. Chapters 00:00 The Entrepreneurial Dilemma: Balancing Work and Life 02:57 The Resistance to Scheduling: A Personal Confession 05:49 The Consequences of a Lack of Structure 09:12 The Turning Point: Embracing Scheduling 12:03 The Benefits of Scheduling: A New Perspective 14:55 Achieving Balance: The Power of Prioritization 17:50 The Paradox of Scheduling: Finding Freedom in Structure #viralmarketing #influencer #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    25 m
  • Going Viral Without Big Bucks: Creative Campaigns for Entrepreneurs

    Going Viral Without Big Bucks: Creative Campaigns for Entrepreneurs
    Jun 7 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses seven creative viral marketing strategies for entrepreneurs and small businesses. He emphasizes the importance of building connections with audiences through innovative approaches rather than relying solely on large advertising budgets. The episode covers various tactics, including micro-influencer partnerships, user-generated content, humorous social media challenges, behind-the-scenes content, clever product demonstrations, mysterious teaser campaigns, and open-ended storytelling. Each strategy is designed to engage audiences, foster community, and ultimately drive sales organically. Chapters 00:00 Introduction to Viral Marketing for Entrepreneurs 02:25 Creative Strategies for Engagement 05:16 Micro-Influencer Partnerships 08:34 User-Generated Content Campaigns 11:55 Humorous Social Media Challenges 15:39 Behind the Scenes Content 18:35 Clever Product Demonstrations 20:57 Open-Ended Storytelling on Social Media #viralmarketing #influencer #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    25 m
  • Human First: Building Authentic Connections in a Digital World with Phil Treagus-Evans

    Human First: Building Authentic Connections in a Digital World with Phil Treagus-Evans
    Jun 4 2025
    Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠⁠⁠⁠⁠⁠Podcast Success Secrets⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram speaks with Phil Treagus-Evans, CEO of Giraffe Social and author of 'Human First Marketing'. They discuss Phil's entrepreneurial journey, the evolution of his marketing agency, and the importance of putting people at the center of marketing strategies. Phil shares insights on the need for authenticity in marketing, the significance of long-term engagement, and the value of building genuine relationships in a digital world. In this conversation, Phil Treagus-Evans discusses the implications of AI in marketing, emphasizing the importance of human connections and authenticity. He shares insights from his entrepreneurial journey, the challenges of writing a book, and offers practical advice for success in business. The discussion highlights the balance between leveraging technology and maintaining a personal touch in marketing efforts. Find Phil on LinkedIn at Phil Trigas Evans: https://www.linkedin.com/in/phil-treagus-evans Chapters 00:00 Introduction to Human First Marketing 00:54 Phil's Entrepreneurial Journey 05:02 The Evolution of Giraffe Social 09:23 Identifying the Human Element in Marketing 17:11 Defining Human First Marketing 21:47 The Importance of Long-Term Engagement 27:28 Building Authentic Relationships in Marketing 28:53 The Rise of AI in Marketing 36:12 Emphasizing Human Connections in Marketing 40:09 Lessons Learned from Entrepreneurship 44:52 The Journey of Writing a Book 50:08 Final Tips for Success #HumanFirstMarketing #authenticity #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    57 m
  • 10 Habits That Set Successful Entrepreneurs Apart

    10 Habits That Set Successful Entrepreneurs Apart
    May 31 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses the key habits and traits that successful entrepreneurs possess. He emphasizes the importance of having a clear vision, managing risks, learning from failures, being adaptable, maintaining financial discipline, building a network, focusing on customers, persevering through challenges, delegating tasks, and committing to lifelong learning. By cultivating these traits, entrepreneurs can maximize their chances of success in their business endeavors. Chapters 00:00 Introduction to Entrepreneurial Success 02:24 Key Traits of Successful Entrepreneurs 12:05 Adaptability in Entrepreneurship 16:54 Financial Discipline and Networking 20:14 Perseverance and Team Building 21:38 Commitment to Lifelong Learning #traits #habits #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    26 m
  • Entrepreneurs: Drop Everything and Do This Now

    Entrepreneurs: Drop Everything and Do This Now
    May 29 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses the essential actions entrepreneurs should take to build a successful business and life. He emphasizes the importance of building a following, sharing insights on how it can provide security, adaptability, and opportunities for growth. The conversation covers the risks of not having a loyal audience and the tangible benefits that come from engaging with a community. Ingram encourages entrepreneurs to start building their following immediately, as the payoff can be significant and long-lasting. Chapters 00:00 The Entrepreneurial Journey Begins 02:51 Building a Following: The Key to Success 06:13 The Importance of Adaptability in Business 09:02 The Benefits of Having a Loyal Audience 11:58 Risks of Not Building a Following 21:09 Final Thoughts: Optimize Your Business and Life #buildfollowing #audience #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    25 m
  • From Reluctant Podcaster to Media Powerhouse: Adam Torres on Finding Purpose, Sharing Stories, and Building Mission Matters

    From Reluctant Podcaster to Media Powerhouse: Adam Torres on Finding Purpose, Sharing Stories, and Building Mission Matters
    May 27 2025
    Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠⁠⁠⁠⁠Podcast Success Secrets⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram speaks with Adam Torres, co-founder of Mission Matters, about his journey from finance to media and the importance of storytelling. Adam shares his initial reluctance to embrace podcasting and how he discovered the impact of sharing stories. He discusses the lessons learned from interviewing over 6,000 people and emphasizes the significance of personal branding for entrepreneurs. Adam offers advice for aspiring podcasters and authors, encouraging them to play to their strengths and think about their end goals. In this conversation, Adam Torres and Brett Ingram discuss the importance of networking, authenticity, and the journey of starting a podcast or writing a book. They emphasize the significance of building an audience before publishing and the value of consistency in achieving success. Adam shares personal experiences and practical advice for aspiring content creators, highlighting the need for education and adaptation in the ever-evolving landscape of media and entrepreneurship. Visit https://www.instagram.com/askadamtorres to connect with Adam and follow his content, tips and advice (follow him on Instagram at @AskAdamTorres) Chapters 00:00 Introduction to Adam Torres and His Journey 03:04 Transition from Finance to Media 05:54 The Reluctance to Embrace Podcasting 09:09 The Impact of Sharing Stories 11:59 Lessons Learned from Interviewing 15:02 The Importance of Personal Branding 17:59 Advice for Aspiring Podcasters and Authors 24:18 Choosing Your Network and Mastermind Groups 27:46 The Importance of Starting and Authenticity 32:02 Building an Audience Before Publishing 37:15 First Steps to Launching a Podcast or Book 42:31 Consistency and Adaptation for Success #podcasting #personalbrand #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    48 m
  • Overcoming Fear and Becoming Authentically Visible with Crissy Conner

    Overcoming Fear and Becoming Authentically Visible with Crissy Conner
    May 22 2025
    Want to start, grow, and monetize your own podcast? Watch ⁠⁠⁠⁠⁠⁠Podcast Success Secrets⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ Summary Brett Ingram speaks with Chrissy Conner, a visibility strategist and creator of the Visible CEO movement. They discuss the importance of visibility for entrepreneurs, particularly women, and how overcoming fear can lead to greater impact and income. Chrissy shares her personal journey from struggling with visibility to empowering others to embrace their authentic selves through video and social media. The conversation also covers strategies for creating authentic content that connects with audiences and the significance of serving others in business. In this conversation, Brett Ingram and Crissy Conner explore the importance of emotional connection in marketing, the journey to visibility, and the challenges faced by introverts and women in the business world. They discuss practical steps for starting video content, the significance of authenticity, and the value of building relationships in entrepreneurship. Crissy shares her personal experiences and insights on overcoming fears and embracing discomfort to grow both personally and professionally. Visit https://thevisibleceo.com/podmatchguest to discover how visible you REALLY are in your business—and what to do next to step into your power. This quiz will help you assess your mindset, messaging, visibility strategy, and leadership presence so you can identify where you're thriving and where you need to step up your CEO visibility game. Chapters 00:00 Introduction to Visibility and Entrepreneurship 05:10 Overcoming Fear and Embracing Visibility 11:33 The Birth of the Visible CEO Movement 17:08 Strategies for Authentic Content Creation 21:07 The Power of Emotional Connection in Marketing 22:28 Starting Your Journey: Baby Steps to Visibility 25:37 Embracing Authenticity in Video Content 28:34 Overcoming Introversion: Tips for Visibility 30:54 Gender Dynamics in Visibility and Confidence 34:48 Lessons Learned: The Importance of Repetition 38:44 Building Relationships for Business Success #visibility #authenticity #digitalmarketing #personalgrowth #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    45 m
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