optYOUmize Podcast Por Brett Ingram arte de portada

optYOUmize

optYOUmize

De: Brett Ingram
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As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we'll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I'm also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose between success at work and success at home. I believe you can have your dream business and your dream life, and I want to share my experiences and journey and learn from yours too.Copyright 2024 optYOUmize Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas Éxito Personal
Episodios
  • Ignite the Hype: Proven Strategies to Build Buzz for Your Next Product Launch
    Jun 12 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses effective strategies for launching new products, emphasizing the importance of building buzz and excitement. He outlines key steps such as understanding the audience, creating a unique selling proposition, and utilizing teaser campaigns. The conversation also covers leveraging influencers, engaging launch events, and the significance of post-launch analysis to adapt strategies for future success. Chapters 00:00 Introduction to Product Launch Strategies 02:52 The Importance of Building Buzz 05:48 Understanding Your Audience 09:05 Creating a Unique Selling Proposition 11:55 Teaser Campaigns and Anticipation 14:50 Leveraging Influencers and PR 17:46 Engaging Launch Events and Promotions 21:06 Post-Launch Analysis and Adaptation #productlaunch #buildbuzz #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    25 m
  • From Schedule-Resistant to Schedule-Driven: The Truth About Taking Control of Your Time
    Jun 10 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram explores the challenges entrepreneurs face in balancing work and life, particularly the resistance to scheduling. He shares his personal journey from being schedule-resistant to embracing the structure that scheduling provides. Through his experiences, he highlights the consequences of a lack of organization, the turning point that led him to adopt scheduling, and the numerous benefits it brings to productivity and work-life balance. Ultimately, he emphasizes that scheduling can be liberating rather than confining, allowing for greater achievement and personal fulfillment. Chapters 00:00 The Entrepreneurial Dilemma: Balancing Work and Life 02:57 The Resistance to Scheduling: A Personal Confession 05:49 The Consequences of a Lack of Structure 09:12 The Turning Point: Embracing Scheduling 12:03 The Benefits of Scheduling: A New Perspective 14:55 Achieving Balance: The Power of Prioritization 17:50 The Paradox of Scheduling: Finding Freedom in Structure #viralmarketing #influencer #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
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    25 m
  • Going Viral Without Big Bucks: Creative Campaigns for Entrepreneurs
    Jun 7 2025
    Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Summary Brett Ingram discusses seven creative viral marketing strategies for entrepreneurs and small businesses. He emphasizes the importance of building connections with audiences through innovative approaches rather than relying solely on large advertising budgets. The episode covers various tactics, including micro-influencer partnerships, user-generated content, humorous social media challenges, behind-the-scenes content, clever product demonstrations, mysterious teaser campaigns, and open-ended storytelling. Each strategy is designed to engage audiences, foster community, and ultimately drive sales organically. Chapters 00:00 Introduction to Viral Marketing for Entrepreneurs 02:25 Creative Strategies for Engagement 05:16 Micro-Influencer Partnerships 08:34 User-Generated Content Campaigns 11:55 Humorous Social Media Challenges 15:39 Behind the Scenes Content 18:35 Clever Product Demonstrations 20:57 Open-Ended Storytelling on Social Media #viralmarketing #influencer #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch
    Más Menos
    25 m
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