An insightful conversation with Sip & Banter and MCC Label Australia centres on the importance of collaboration between brand owners and suppliers, Jo and Amy will share insights into the materials selection and production process, and reveal the strategies used to ensure the brand’s message stands out in a competitive market.

Jo Shanahan - Co-Founder/Distiller & Chaos Co-Ordinator
Jo is the co-founder, distiller, and all-round doer of things at Sip & Banter Distillery - a small business where wearing multiple hats isn't just a necessity, it's part of the adventure.

With a background in running a fabrication business alongside her husband, Tim, she is no stranger to the demands of hands-on industries, but Sip & Banter has given them the chance to blend business with creativity, connection, and a love for great gin.
From perfecting recipes, handling production, sourcing suppliers, branding, and everything in between Jo has a hand in every part of the process-, making sure every detail reflects their vision of fun, great drinks, and good company.

Amy Todd - Packaging & Account Management Specialist
With over a decade of experience across the FMCG sector, Amy Todd has established herself as a dynamic force in packaging innovation, product development and strategic account management. As a current Account Manager at MCC Label, Amy expertly navigates the complex needs of clients with a specialized focus on FMCG accounts and a passion for Wine and Spirits.

Amy's extensive background in the packaging includes roles at Endeavour Drinks Group (Pinnacle Drinks), McWilliams Wines and ACCO Brands. Amy has consistently demonstrated exceptional skill in developing innovative packaging formats that drive brand recognition and market penetration. She is passionate about packaging and her past experience has provided her a unique understanding of what clients are looking for and the unique challenges that they face.
Amy's commitment to sustainability and her comprehensive understanding of APCO requirements has made her a valued partner to clients looking to achieve ambitious environmental targets while maintaining product integrity and market appeal.

https://sipandbanter.com.au/

@sipandbanter

https://www.mcclabel.com/en

@mcc.australia

https://www.linkedin.com/in/amy-todd-690381170/

Wausau Coated Products, Inc., headquartered in Wausau, Wisconsin, is a leading manufacturer of pressure-sensitive products, label materials, and custom coating technologies serving a wide variety of markets. Founded in 1981, Wausau Coated has established itself as a flexible manufacturer that responds quickly to today's rapidly changing demands. The company’s founding principle, "The difficult we do today, the impossible takes a day or two longer," continues to be its core philosophy.

Wausau Coated excels in manufacturing high-quality roll and sheet label materials for a variety of end uses. The company’s sales and technical staff collaborate daily to understand customer pressure-sensitive needs and develop solutions that provide a competitive advantage for their products.

https://www.wausaucoated.com/about-us

https://ballanddoggett.com.au/?s=wausau

https://ballanddoggett.com.au/product-category/labels/rolls/premium-beverage/

https://ecoporium.com.au/product-index/

Dr Stijn Billiet, Vice President Global Sustainability and Michael Patterson, National Sales Director join Zaidee Jackson in an in depth conversation on our MCC sees the world of labels!

The trio explore a broad range of topics including the process of developing a sustainable label solution for a customer, global supply chains, innovations, trends and technology. They unpack the question: What is better, compostable or recycle?

Insights are shared on how MCC navigates the conversation with their customers in terms of government legislations along with a dive into what are customers priorities in terms if sustainable strategies and labels.

Dr. Stijn Billiet, Vice President Global Sustainability

Dr. Stijn Billiet, MCC's Vice President Global Sustainability, has been in the packaging industry for over 8 years, and brings with him a PhD in organic chemistry and plenty more.

He was awarded Global Label Awards' Rising Star Award in 2022, led MCC in the effort to get SBTi approval for our carbon reduction targets in 2023, and has been integral in developing MCC’s new sustainability strategy.

Michael Patterson, National Sales Director

With 3 decades of expertise in the print, paper, and packaging industry, Michael Patterson brings a wealth of experience to his role as Sales Director at MCC Label, where he has been instrumental for the past 7 years.

Michael has forged strong partnerships with top Australian wine brands and is now leveraging his deep industry knowledge to drive success in the Food & Dairy, Beverage, and Pharmaceutical sectors. His strategic leadership and industry acumen make him a pivotal force in delivering exceptional results across diverse markets.

Resources & References

https://www.mcclabel.com/en

https://www.linkedin.com/company/mcclabel/posts/?feedView=all

https://ecoporium.com.au/sustainable-forums/mcc-label-dr-stijn-billiet-senior-director-global-sustainability-liveexperience-appex2024/