An insightful conversation with Sip & Banter and MCC Label Australia centres on the importance of collaboration between brand owners and suppliers, Jo and Amy will share insights into the materials selection and production process, and reveal the strategies used to ensure the brand’s message stands out in a competitive market.

Jo Shanahan - Co-Founder/Distiller & Chaos Co-Ordinator
Jo is the co-founder, distiller, and all-round doer of things at Sip & Banter Distillery - a small business where wearing multiple hats isn't just a necessity, it's part of the adventure.

With a background in running a fabrication business alongside her husband, Tim, she is no stranger to the demands of hands-on industries, but Sip & Banter has given them the chance to blend business with creativity, connection, and a love for great gin.
From perfecting recipes, handling production, sourcing suppliers, branding, and everything in between Jo has a hand in every part of the process-, making sure every detail reflects their vision of fun, great drinks, and good company.

Amy Todd - Packaging & Account Management Specialist
With over a decade of experience across the FMCG sector, Amy Todd has established herself as a dynamic force in packaging innovation, product development and strategic account management. As a current Account Manager at MCC Label, Amy expertly navigates the complex needs of clients with a specialized focus on FMCG accounts and a passion for Wine and Spirits.

Amy's extensive background in the packaging includes roles at Endeavour Drinks Group (Pinnacle Drinks), McWilliams Wines and ACCO Brands. Amy has consistently demonstrated exceptional skill in developing innovative packaging formats that drive brand recognition and market penetration. She is passionate about packaging and her past experience has provided her a unique understanding of what clients are looking for and the unique challenges that they face.
Amy's commitment to sustainability and her comprehensive understanding of APCO requirements has made her a valued partner to clients looking to achieve ambitious environmental targets while maintaining product integrity and market appeal.

https://sipandbanter.com.au/

@sipandbanter

https://www.mcclabel.com/en

@mcc.australia

https://www.linkedin.com/in/amy-todd-690381170/