eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection Podcast Por Steve Hutt | Shopify and eCommerce Expert arte de portada

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

De: Steve Hutt | Shopify and eCommerce Expert
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Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships. Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders. We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty. Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth. Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work. Steve Hutt x-Shopify - DTC Founder - Podcast Host Find Us Online Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: instagram.com/ecommercefastlane Email: steve@ecommercefastlane.comSteve Hutt Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The New Sourcing Formula: How AI-Powered Strategies Slash Costs and Tariff Risks for Shopify Brands

    The New Sourcing Formula: How AI-Powered Strategies Slash Costs and Tariff Risks for Shopify Brands
    Sep 30 2025

    Sourcing a new product shouldn’t feel like a midnight scavenger hunt across time zones.

    Yet most Shopify founders still juggle endless email threads, clunky spreadsheets, and “good-enough” quotes that quietly erode their margins.

    Today’s guest, Anthony Sardain, says there’s a saner way. He created Cavela, the first fully automated, AI-powered virtual sourcing agent that taps more than 200 000 vetted factories in 40 countries and routinely shaves an average of 37% off unit costs—all while handling negotiation, quality checks, and certification audits for you.


    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
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    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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    34 m
  • Stop Flying Blind: How Top DTC Brands Use 5-Forces Attribution to Scale Profitably Through Q4

    Stop Flying Blind: How Top DTC Brands Use 5-Forces Attribution to Scale Profitably Through Q4
    Sep 23 2025

    Every Shopify brand scaling beyond seven figures faces the same maddening challenge: where is your ad spend actually working?

    You're pouring budget into Facebook, Google, TikTok, email campaigns, and a dozen other channels—but thanks to iOS updates and platform-biased reporting, you're essentially flying blind. Worse yet, many brands are unknowingly doubling down on channels that are bleeding money while cutting budgets from their most profitable campaigns.

    Scott Desgrosseilliers, Founder and CEO of Wicked Reports, has spent over a decade solving exactly this problem. His marketing attribution platform has helped household names like Cheech & Chong and Neil Patel's NP Digital transition from guesswork to data-driven growth.

    In today's episode, Scott shares his journey from helping a lobster company crack Facebook attribution to developing the Five Forces framework—a systematic approach that turns attribution chaos into actionable growth strategies. You'll discover how to identify which campaigns deserve more budget, which ones are silently sabotaging your growth, and how to build measurement systems that actually support your marketing strategy.

    If you've ever questioned whether your attribution data is telling the real story, this conversation will change how you think about measuring and scaling your DTC brand.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

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    54 m
  • From $70+ CAC to Profitable LTV: Klaviyo VP Shows How Top Shopify Brands Build Lasting Customer Relationships

    From $70+ CAC to Profitable LTV: Klaviyo VP Shows How Top Shopify Brands Build Lasting Customer Relationships
    Sep 16 2025

    Today's episode deconstructs the challenges that are keeping DTC founders up at night in 2025: collapsing ad returns, scattered customer journeys, and the fragmented tech stacks blocking profitable growth for Shopify brands.

    As email, SMS, WhatsApp, and paid social blend into an omnichannel jungle, most teams are stuck juggling disconnected dashboards, siloed point solutions, and a never-ending battle to stitch fragmented data into real clarity. The result? Wasted spend, missed opportunities, and shaky customer relationships heading into Q4.

    What if you could unify data—across every customer touchpoint—and finally orchestrate journeys based on real channel preferences, personalized timing, and actionable AI? Klaviyo’s latest innovations are rewriting the playbook on connected marketing, with groundbreaking features like Channel Affinity AI, a unified Campaign Builder, and identity resolution for truly 1:1 experiences.

    Today’s guest, Jen Kessler, VP of Product at Klaviyo and veteran of Twilio and Segment, demonstrates how leading brands—from Mattel to emerging midmarket DTC stars—are leveraging unified data, real-time segmentation, and predictive analytics to scale retention, maximize LTV, and crush holiday chaos. If you’re running on disjointed tools, point solutions, or basic flows, you’ll discover the clear steps to evolve—without breaking what’s already working.

    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    Más Menos
    39 m
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