Jake Sheldon and Jonas Olson dig into door to door objection handling and how to spot smoke screens versus true objections. Most pushback at the door is a reflex, so open with a calm agreement, keep a positive tone, and do not repeat the objection. For the classic not interested, acknowledge that they were not expecting the bug guy, then pivot to what you just did for a nearby neighbor and invite a no pressure look. For spouse, ask if they are home, offer to loop them in on the spot, add light humor, and probe for the real issue with what do you think they would say no to. For business card and need to think about it, treat them as stalls, ask have I given you enough information to decide today, and mine for buying questions that move you forward.

They break down DIY resistance by separating true hobbyists from time strapped big box shoppers. If the prospect buys commodity product from a chain store, reframe the hidden cost in time and weak residual performance, show social proof on your phone, and reduce risk by giving your direct number for service needs. In traditional markets where many already have service, run a clean switchover play. Qualify fast, never badmouth the current provider, use the 8 Mile approach to admit what is the same, then highlight two clear differentiators such as frequency, inside access, or a visible upgrade like web dusting. Confirm they see that as an upgrade, ask why, and price the better service accordingly so the value case is obvious.

The through line is simple language, confident body posture, and steady reps. Stand back six to eight feet at a 45 degree angle, smile, use open palm gestures, and keep visuals handy on an iPad for prices, reviews, and service photos. Practice smoke screen drills daily so you can stay in the pocket through two or three waves of reflex pushback, recognize real objections when they appear, and guide the conversation to a soft close like give us a shot or an option close that assumes the service. Master the basics of not interested, spouse, stall, DIY, and switchover, and you can turn door to door into reliable daily sales.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #doortodoor #doortodoorsales #d2dsales #d2d #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode, Jake Sheldon and Jonas Olson, CEO of Pest Badger, break down door knocking the right way. You will learn real opening lines, simple icebreakers that drop defenses fast, and the exact flow of a winning script. Jonas explains how to scan a property before you knock, connect in the first three seconds, and use small tells like flags, pets, cars, or lawn quality to start a genuine conversation. He also covers body language and safety cues, including standing six to eight feet back at a 45 degree angle and avoiding confrontational stances so the homeowner feels in control.

From there, Jonas maps out the full pitch. Introduce yourself with first and last name and role to build instant trust, justify why you are there by referencing a nearby customer, then show clear visuals on an iPad like price sheets, reviews, and service photos. He demonstrates how to walk the property, point out real issues, and present a simple offer without pressure. You will hear soft closes that work in any market like give us a shot and clean option closes that nudge the yes while keeping control with the homeowner. The talk also covers cloverleafing to improve route density, using local reps to boost credibility, dressing like technicians, and smart ways to stand out without being salesy.

Jonas finishes with the mindset that separates pros from the pack. Consistency beats talent, intentional activity beats wandering, and a customer focused script turns door knocking into a reliable growth channel. If you want a practical template for more appointments and better close rates, this conversation gives you the playbook. For more resources, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #doortodoor #doortodoorsales #d2dsales #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this video, Jonas Olson shares how to build service offers that actually grow a pest control company. He explains pricing plans, smart bundling, and why recurring models like monthly, bimonthly, or quarterly beat one time jobs for cash flow, lifetime value, and higher valuations. You will hear how Pest Badger scaled past ten million in revenue by focusing on predictable service plans instead of one off work.

Jonas and Jake Sheldon walk through the structure of clear A, B, and C packages, how to set expectations on day one to reduce churn, and how to keep technicians busy year round. They cover regional realities, from Florida’s long mosquito season to colder markets, and show how to raise average contract value by packaging core services with high impact add ons.

You will also learn the offer psychology that converts. Skip blanket discounts. Use value stacking that feels premium while costing little extra time or product. Frame guarantees in plain, specific language that removes risk without sounding generic. By the end, you will have a simple roadmap to price with confidence, build irresistible offers, and scale faster. For more, visit pestcontrolmillionaires.com and join the free community in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #offerstrategy #offers #alexhormozi #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode, Jake Sheldon talks with Jonas Olson, CEO of Pest Badger, about what truly makes an offer convert in the pest control industry. Jonas breaks down the key components of a powerful offer using principles from Alex Hormozi, Dan Kennedy, and Russell Brunson. They explain how to define your customer’s dream outcome, minimize effort and delay, and increase the likelihood of success. Jonas dives into the must-have elements every offer needs, including a strong headline, clear pain point, social proof, urgency, scarcity, and a simple call to action. These principles apply across every marketing channel, from Facebook ads and postcards to door hangers and direct mail.

Jonas also explains how AI tools like ChatGPT can help you create better offers—if you know how to prompt them correctly. He shares how he uses AI to refine messaging while still maintaining a human, authentic voice that connects with customers. They discuss why most pest control ads fail: they lack structure, personality, and relevance. Jonas emphasizes the importance of tailoring offers to different audiences, using unique selling propositions instead of generic guarantees, and staying proactive with seasonal campaigns that align with customer pain points.

The episode ends with practical insights on timing and storytelling. Jonas explains how using real stories—like battling mosquitoes during his daughter’s wrestling season—creates emotion and trust that drive sales. He and Jake also show why offers should evolve throughout the year based on seasonal pest trends and local demand. If you want to build offers that consistently bring in high-quality customers and keep your marketing fresh, this episode will show you exactly how. For more resources, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #offerstrategy #alexhormozi #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode, Jake Sheldon sits down with Jonas Olson, CEO of Pest Badger, to break down one of the most common and misunderstood topics in the pest control industry: pricing, offers, and bundling. Jonas shares how to structure your pricing so it aligns with your overhead, your market, and your profit margins. Whether you are in California or Iowa, the right strategy depends on understanding your costs, cash flow, and customer psychology. They talk through monthly versus quarterly billing, why cash flow consistency matters, and how to recover your customer acquisition cost faster through smart prepay incentives.

Jonas also explains why traditional discounts like “10% off” or “$29 initials” are outdated and actually hurt your brand’s value. Instead of cutting prices, he teaches how to create irresistible offers through value stacking, adding high-value services that cost little extra time or product. Examples include free mosquito or lawn treatments that make prospects feel it would be a mistake to say no. By stacking value rather than giving discounts, you attract customers who are loyal, emotionally invested, and willing to pay premium rates for quality service.

This conversation is a masterclass on turning pricing into a growth tool rather than a guessing game. If you want to position your company as premium, boost retention, and increase profitability without discounts, this episode is for you. Learn how to build irresistible offers that convert and keep customers for life. To go deeper, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #pricingstrategy #pricingstrategies #pricing #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of the Zip Code Kings Podcast, Jake Sheldon joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to break down how to structure winning service plans and offers for your pest control business. Whether you’re just getting started or already have hundreds of accounts, this episode will help you design recurring plans that maximize lifetime customer value, stabilize cash flow, and make your company more valuable long-term.

Jonas explains why one-time services limit your growth and how shifting to recurring models — monthly, bi-monthly, or quarterly — transforms your business into a scalable, predictable revenue machine. He dives into how to price each plan, how to bundle mosquito and termite add-ons, and how to pre-frame your offers so customers clearly understand the value of what they’re signing up for. You’ll also hear how Pest Badger uses its A/B/C tiered system to upsell services naturally and keep technicians busy year-round.

Jake and Jonas then share a major mindset shift: raising prices doesn’t mean losing revenue. Jonas walks through the math that proves you can double your rates, lose half your customers, and still make the same — or more — money with less stress and higher profit margins. If you’ve ever struggled with pricing, service plan structure, or retaining customers profitably, this episode will change how you think about your entire business model.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #serviceplans #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode, Jonas Olson dives deep into everything you need to know about branding your pest control company. He shares how he built Pest Badger from scratch to 15 locations by creating a recognizable, trustworthy brand centered around strong visuals, clear messaging, and emotional connection. From choosing the right company name to understanding your target demographic—mainly women aged 35–55 who value safety, reliability, and peace of mind—Jonas explains how every detail matters when building authority in your market.

He breaks down why most pest control companies get branding wrong, revealing how truck wraps, colors, and mascots can set you apart overnight. You’ll learn how to use design and simplicity to make your trucks your best lead generators, how to develop a memorable mascot like Buggy the Badger that builds connection across every touchpoint, and how to avoid outdated naming and tagline mistakes. Jonas also shares how premium positioning and consistent communication help you attract better customers, keep them longer, and charge what you’re worth.

Whether you’re just starting out or running a seven-figure operation, this video will completely change the way you think about branding and growth. Watch to learn how to become the “purple cow” of your market, how to turn branding into a direct revenue driver, and why investing in it early always pays off. For more resources, visit pestcontrolmillionaires.com and join the free community linked below.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #brand #branding #brandbuilding #brandstrategy #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to reveal what makes a killer truck wrap — and why it’s one of the most underrated marketing investments in the pest control industry. If your fleet still looks like every other white truck on the road, this episode will completely change how you think about branding, visibility, and lead generation.

Jonas walks through the full evolution of his company’s vehicles — from plain white trucks with small logos to bold, unmistakable pink wraps that turned heads everywhere they went. He explains how he analyzed his competitors’ brands, intentionally chose a standout color, and used the “Purple Cow” concept from Seth Godin to dominate his market. Along the way, he shares how each truck wrap directly generated measurable revenue — proving that branding can be a lead source, not just a vanity play.

Danny and Jonas also break down the most common truck wrap mistakes: cluttered designs, vague company names, generic taglines, and listing too many services. They discuss what every pest control business should include instead — a clear brand name, strong colors, a memorable mascot, and a simple tagline that tells people exactly what you do. Whether you’re running one truck or twenty, this episode shows why investing in great wraps isn’t just marketing — it’s a multiplier for your brand’s local dominance.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #truckwrap #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing