Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of home service companies that includes pest control, moving, and cleaning businesses. Together they focus on one of the most important parts of the Facebook group strategy, which is converting the attention you generate into real customers. Danny and Jake begin by revisiting the posting rhythm that creates consistent interest. They cover the introduction post, the weekly value posts, and the priming posts that spark large comment threads. From there they shift into what actually happens when people begin engaging. Jake explains why messaging must be soft, simple, and personal, and why discount based outreach harms conversion instead of increasing it.

The conversation then moves into the mechanics of turning interest into closed sales. Jake outlines two paths that occur inside Facebook groups. Some people will comment publicly and need a short message from you to acknowledge their interest. Many others will reach out privately, which Jake says is the ideal scenario because the intent is already high. He stresses the importance of responding quickly and always asking for a phone number rather than attempting to close the sale inside Messenger. Once you get them on the phone, the conversation is the same as any other standard sales call. You listen to their problem, walk through the service, overcome objections, and get them onto a recurring plan. Jake also shares why speed to lead is non negotiable and why notifications on your personal profile must always be turned on.

Danny and Jake close the episode by discussing measurement and improvement. Jake explains that without tracking, most owners have no idea how many customers they are actually gaining from Facebook groups. He walks through a simple Google Sheet method along with a more advanced Go High Level pipeline, both of which allow you to tag leads by group and monitor which communities produce the highest return. With proper tracking in place, you can put more effort into the groups that consistently convert and stop wasting time in the ones that never produce. For anyone using Facebook groups or planning to start, this episode offers a clear process for taking interest and turning it into real, measurable growth.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of service companies that includes pest control, moving, and cleaning businesses. Together they break down one of the most important topics in the Facebook group strategy, which is how to avoid getting banned. Danny and Jake open the conversation by addressing the most common mistakes owners make, especially promotional posts that promise discounts or deals. Jake explains why these posts used to work years ago but are now one of the fastest ways to get removed from a group. He emphasizes that value driven content is the only reliable path to long term success and that this approach consistently produces far more leads than direct pitching.

Danny and Jake then explore the dynamics between group members, admins, and business owners. Jake shares the exact process he uses to build goodwill with group admins, especially in the groups that are generating real revenue. He explains how he reaches out to thank admins, offers to buy them lunch, sends gifts, and even provides free service when a group is producing at a high level. Jake also breaks down the difference between healthy engagement and behavior that looks like spam, such as responding to every comment with a phone number or website link. He explains why this often triggers complaints and why it is smarter to let comments build and respond with a single soft call to action at the end.

The episode ends with a practical discussion about what is realistic and what to expect as you begin posting at scale. Jake notes that bans can happen, especially when owners are new and still learning the right posting rhythm, but he also explains that consistent value posting significantly reduces the risk. He encourages owners to focus on relationship building, avoid aggressive pitching, and only double down on the groups that are producing meaningful results. For anyone who wants to use Facebook groups as a long term acquisition channel, this episode provides a clear roadmap for staying in the groups, staying in good standing, and maximizing the reach of your content.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a portfolio of service companies that includes pest control and moving businesses. They break down what pest control owners should be posting inside Facebook groups, which Jake views as one of the most powerful and most overlooked free channels in the industry. The conversation begins with the foundation of the entire strategy, which is the introduction post. Jake explains why every owner should introduce themselves in every group, even if they have been a member for years, and how to write a simple introduction that builds trust. He also explains why the post should always include a wholesome photo of yourself, your team, your family, or even a pet, because these images perform far better than discounts, promotions, or ads that feel sales driven.

Danny and Jake then walk through the next stage, which is the social proof post. Jake recommends thanking the group publicly after you receive support or land a few customers, which naturally signals that other people are choosing your business. From there, the strategy moves into consistent value posting. Jake explains how to repurpose short form videos into group content, such as showing how to remove ants from a deck or how to deal with mice in a garage. He emphasizes that teaching people how to solve their problems actually increases sales because it builds authority and trust, and it keeps you top of mind inside the community. Jake also shares priming posts that create large comment threads, such as asking whether people have been seeing certain bugs in the area, which often produces a natural list of highly qualified leads.

The episode finishes with a discussion on long term success inside these groups. Jake explains why engagement is essential, especially in the groups that consistently drive the most leads. He recommends tracking which groups produce sales, dropping the ones that never deliver results, and doubling down on the ones that stay active and continue to grow. He also notes that posting at scale becomes far easier with a virtual assistant who can handle the daily activity for a few dollars per hour. For pest control owners who want to grow through community engagement and build a strong local presence without spending on ads, this episode provides a clear and proven playbook for what to post inside Facebook groups.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a multi-million-dollar portfolio of service-based companies spanning pest control, moving, and other home-service industries. Jake has generated thousands of leads through free organic social strategies, and one of his most effective methods is using Facebook groups. In this conversation, Danny and Jake break down exactly why Facebook groups work, how they build brand visibility at scale, and why owners should treat them as one of the highest-ROI activities available. Jake explains why every service business should be using them, how they generate reach without ad spend, and how consistent posting can put your brand in front of tens of thousands of local residents for free.

Danny and Jake dive into how to actually find the best groups, starting with local community groups, networking groups, business-owner groups, suburb groups, local mom groups, and even niche groups like dog-walking communities. Jake shows how to use Facebook’s search filters properly, why adding city and suburb names is essential, and how to build a master list of dozens of groups across your entire service area. They discuss which groups to avoid—such as buy/sell/trade communities—and why volume matters more than people realize. Jake shares how he personally joined more than 170 groups and posts in ten per day, rotating once per week, creating over 200 touchpoints per month without ever spamming the same audience twice. He also explains when to use your personal profile versus your business page, and why personal posting almost always performs better.

The episode closes with tactical advice on getting accepted into groups that screen heavily, including borrowing a client’s address, asking admins directly, or having customers post on your behalf. Jake walks through how to build strategic partnerships inside these groups, how to turn local business-owner communities into referral engines, and how even residential-focused groups can lead to commercial opportunities. By the end, business owners learn not just which groups to join, but how to think about the bigger picture: relationship-building, brand repetition, partnerships, free exposure, and consistent posting. It’s a complete, practical guide to using Facebook groups as one of the most powerful—and most overlooked—organic strategies in pest control and home services.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this long-form training, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company that has become one of the fastest-growing social media brands in the home-services industry. With more than 140K subscribers on YouTube and tens of thousands more across TikTok, Instagram, and Facebook, Jonas has built a blueprint for organic growth that any pest control or home-service owner can follow. Over the course of this full combined episode, Danny and Jonas walk through everything an owner needs to know to win on social media: what to post, how often to post, how to structure videos for virality, what tools you actually need, and how to turn content into real business growth.

The conversation begins with what to post and how to approach short-form video, where Jonas breaks down how to capture day-to-day field work, answer common customer questions, and use content as a form of education and community building. They then move into frequency and cadence, showing owners how to start with one video a week, ramp up gradually, and pick a posting schedule they can stick to long-term. From there, Jonas opens up the full anatomy of a viral video—hooks, reveals, pacing, retention, looping, and calls to action—and shares how he studies analytics to see why certain videos break out and others don’t. Danny and Jonas also discuss the mindset required to improve across your first 50–100 videos, how to spot patterns in content that performs, and why iteration matters more than perfection.

The episode closes with a full breakdown of the tools required to create high-performing content without overcomplicating the process. Jonas explains why most of his viral videos were shot on an iPhone, how lav mics and $30 tripods can outwork expensive studio gear, and why owners should avoid buying equipment as a substitute for actually filming. He details the digital tools that matter, the ones that don’t, and how to use family members, technicians, or part-time help to capture more content. By the end, owners walk away with a complete, practical roadmap for mastering social media—from idea generation to filming, editing, posting, analyzing, and staying consistent long enough to see real momentum. This combined episode serves as a comprehensive guide to building brand awareness, generating inbound demand, and becoming the go-to authority in your local market through social content.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #pestcontrolsocialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company that is also dominating on social media with more than 140K YouTube subscribers and tens of thousands of followers across Instagram and Facebook. Together they break down a deceptively simple question that stops most owners before they ever post: what tools do you actually need for social media? Jonas explains why you should start with the bare minimum, why you don’t need fancy schedulers or complicated setups when you’re getting started, and why he avoids pre-scheduling entirely for YouTube in favor of posting natively from his phone or computer. He shares how tools like Loomly can help once you’re posting three to five times a week across platforms, but emphasizes that software should support consistency, not become an excuse to delay creating content.

Danny and Jonas then dig into editing tools and show just how low the barrier to entry really is. Instead of expensive software stacks and complex workflows, Jonas recommends editing directly inside the native apps or using free tools like CapCut, which even his nine-year-old has mastered. They talk about how most of Jonas’s early viral content was shot and edited entirely on an iPhone, and how creators should resist the temptation to “gear up” with high-end cameras, lenses, and studio setups that never actually get used. Jonas explains that the real bottleneck isn’t tech, it’s getting comfortable on camera, filming consistently, and pressing publish long before the videos feel perfect. The point isn’t to look like a movie studio; it’s to start building a body of content that your market can actually see.

The episode wraps by outlining the handful of physical tools that genuinely matter and how to use them without overcomplicating the process. Jonas breaks it down to three essentials: a modern smartphone, a simple lavalier mic for clear audio, and a compact tripod or selfie stick you can carry anywhere, whether you’re in a customer’s home, at the airport, or on a family trip. From there, they talk about “nice-to-have” upgrades like affordable DJI nano drones for B-roll and action shots, and how owners can delegate filming and editing to kids, technicians, or younger team members who already understand social media. Jonas closes with a warning about the biggest mistake he sees: overbuying gear, underusing it, and quitting after a few posts instead of blocking off a weekly content day, keeping it fun, and letting consistency and repetition compound over time.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #socialmediatools #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company and one of the most successful social media creators in the industry. Jonas has produced multiple viral videos across TikTok, YouTube, Instagram, and Facebook—many surpassing 10 million views—making him uniquely qualified to break down what truly makes content go viral. He explains the core components every short-form video needs, including a strong three-second hook, a clear reveal, fast-paced insight, and a direct call to action that drives engagement and signals to the algorithm that the video deserves to be pushed further.

Danny and Jonas walk through the anatomy of viral content, using the story of Jonas’s first breakout video as a real example. Jonas breaks down how his early videos struggled, how he slowly improved through repetition, and how one simple aerator video unlocked everything once he understood why the hook worked, why retention stayed high, and why viewer behavior drove virality. He explains how creators should analyze watch time, swipe-away rates, click-through rates, and looping behavior, and how refining just one small part of a video each time can lead to exponential results. Jonas also shares how he tests thumbnails, hooks, and pacing, why iteration matters more than perfection, and how algorithms reward creators who adapt quickly based on data.

The episode closes with a discussion on the biggest mistakes owners make: inconsistent posting, lack of iteration, and giving up before reaching the crucial “breakthrough” video. Jonas emphasizes that the first 50 to 100 videos will be the hardest and least viewed—but that’s the window where creators learn the craft, build confidence, and slowly develop the skills needed to go viral. He explains why creators should double down on content formats that work, reuse successful concepts, and stay committed long enough to let the algorithm recognize their efforts. For pest control owners looking to build brand awareness and dominate their market, this episode offers a clear, data-driven roadmap to creating viral, authority-building content that can generate millions of views for free.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #viral #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Danny Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive reach across YouTube, TikTok, Facebook, and Instagram, to break down one of the most common questions owners ask: how often should you post on social media? Jonas explains why beginners should start slow—often with just one video per week—because the first 25 to 50 videos will take the longest to film, edit, and publish. He also emphasizes that early content will feel awkward, uncomfortable, and imperfect, but that each video builds skill and confidence, and posting consistently is more important than trying to go viral immediately.

Danny and Jonas then talk about timing, cadence, and how posting frequency evolves as you grow. Jonas shares how his team now publishes short-form content five to seven times per week and long-form multiple times per week, but stresses that owners shouldn’t start there. Instead, they should find a schedule they genuinely enjoy and maintain it. Whether it’s mornings, lunch hours, or evenings, Jonas explains that the exact time matters far less than building a reliable rhythm and showing up week after week. They also cover the importance of replying to comments early on to boost engagement, increase reach, and build real relationships with the audience.

The episode wraps up with an important principle: consistency is everything. Jonas explains that social content behaves like a modern TV show—your followers learn when to expect you, and algorithm performance improves when platforms see a stable pattern. While taking long breaks can hurt momentum, sticking to a predictable posting cadence—even a light one—keeps your audience engaged and your growth steady. For pest control owners balancing busy schedules, the takeaway is simple: start with a manageable weekly plan, improve a little each video, stay consistent, and scale your posting frequency only when the process becomes easier and more enjoyable.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#socialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson