Episodios

  • What to Do When Your Launch Is Flopping

    What to Do When Your Launch Is Flopping
    Apr 20 2026

    In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what’s really happening. I also explain what “normal” looks like during a launch, including how typical conversion rates often sit between 1–8%, so a slow period doesn’t necessarily mean something is wrong.

    I then break down how to troubleshoot your launch depending on where the issue is coming from—whether that’s low signups, low engagement during your live experience, or low sales once the cart opens. I walk through simple, practical ways to boost visibility, re-engage your audience, and increase conversions, all without making reactive decisions like dropping your price or extending your deadline. The key is making small, strategic adjustments based on what your numbers are telling you, so you can turn things around now and improve your future launches too.

    3 Key Takeaways:

    Follow the Plan, Not Your Emotions

    When things feel slow, it’s easy to panic and start making reactive decisions. But your job mid-launch is to stay grounded, trust your strategy, and let the data guide your next steps—not fear.

    Diagnose Before You Fix

    Low sales aren’t the problem—they’re a symptom. Whether it’s low signups, low engagement, or poor conversion, identifying where the breakdown is allows you to apply the right fix instead of guessing.

    Small Tweaks Can Save a Launch

    You don’t need to overhaul everything. Sending more emails, showing up more, adding a surprise bonus, or personally reaching out can dramatically shift your results when done at the right stage of your launch.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

    Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
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    18 m
  • Getting All the Love… But Where Are the Sales?

    Getting All the Love… But Where Are the Sales?
    Apr 13 2026

    In this episode, I’m sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to speak to everyone, to avoiding proven marketing strategies, to not showing enough proof of results.

    I also walk you through exactly how I turned things around. From niching down and getting crystal clear on who I help, to confidently using ethical sales strategies, to finally owning and sharing the results my clients were getting—these shifts completely changed my business. I also talk about what happened when I decided to fully commit to selling an offer I truly believe in, and how stepping into a “main character” mindset helped make this my best year yet.

    3 Key Takeaways:

    Clarity Converts, Confusion Doesn’t

    When I tried to speak to everyone, I ended up resonating with no one. Getting specific about who I help and how I help them made my messaging stronger—and my sales followed.

    Ethical Selling Still Requires Strategy

    Avoiding tactics like deadlines, bonuses, or urgency didn’t make me more authentic—it just made it harder for people to take action. When used with honesty and integrity, these strategies actually serve my audience.

    Proof Builds Trust and Drives Sales

    People need to see what’s possible. When I started sharing testimonials, case studies, and real client wins (while being honest about expectations), it became much easier for people to say yes.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

    Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
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    21 m
  • Why Your Small Audience Is Your Launch Superpower

    Why Your Small Audience Is Your Launch Superpower
    Apr 6 2026
    In this episode, I’m busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed. I also walk you through the simple strategies I recommend before, during, and after a launch—from warm-up content and personal outreach to DMs and follow-ups based on engagement data. The key message is that small audiences can convert incredibly well when you lean into personal connection, intentional effort, and learning from post-launch feedback. 3 Key Takeaways: A Small Audience Can Be Your Biggest Advantage With a smaller audience, I can create more personal conversations, deeper trust, and stronger relationships that often lead to higher conversion rates. Manual Connection Drives Launch Success Personal DMs, voice notes, direct follow-ups, and warm conversations can make a huge difference when growing sign-ups and increasing sales. The Launch Doesn’t End at Cart Close The feedback I gather from people who didn’t buy helps me understand objections, improve messaging, and make the next launch even stronger. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Everyone thinks that you need to have a big audience in order to succeed in the online business. And while I won't disagree, it's a numbers game, it doesn't mean that you can't have a successful launch with a small audience. In today's episode, I'm gonna be sharing with you the things that are your superpower when you have a small audience to help convert more people. If this is the first time that you're seeing me welcome, my name is Teresa Heath Wareing, and I help course creators, membership owners, and coaches grow their online business. After being in the online space and having my own business for 11 plus years, I have seen everything there is to see and have been behind the scenes in some very successful launches. Within my programs, I have helped hundreds of online businesses launch and grow their business. And in these episodes I help to give you some of the strategies, the tools, and the tactics that are working right now in the online space so that you can grow yours As an online business expert, it is remiss of me not to talk about the fact. It is a numbers game. [00:01:00] If you've watched my videos before, if you've listened to the podcast, you know I will talk a lot about expected numbers, and it always starts with that first initial thing of how big is your email list. And then from your email list, a percentage will go onto your launch list and from your launch list, a percentage will buy. And that percentage can seem pretty small. And it is. And often people get very disheartened because they go and do a launch and they don't get as many sales as they would like, and they think that they've done it wrong. And then when they come to me and I ask them their numbers, I actually realized that the percentages are bang on where they should be, or in some cases even better than they should be. And the key thing at the beginning was they didn't have the numbers in the first place to get those bigger numbers. However, I want to talk to you today about how you can still achieve a really successful launch. With a small number on your email list, just like the amazing Rosanna Sanna worked with me where she had put together an offer that didn't feel right, and we tweaked it and changed it, and we made sure that it really [00:02:00] aligned with her, her audience and what she wanted to deliver. We put out her offer in a launch through a challenge to her list of only 130 people, and she managed to finish that launch making over 10,000 pounds from a teeny tiny list. So it is possible, yes, I always want you to grow your audience, but it is possible to make good money from a small audience. And in fact, I'm gonna show you today how it's your superpower. So let's talk about how you can maximize your launch. And I'm gonna be covering off two main areas. Before the launch, IE is you're trying to get people to sign up to your launch experience and then actually selling, because obviously the more people we can get into your launch experience, the better. Okay, so before the launch, what can you do to help maximize as many people in your audience to get onto your launch experience? Well, one of the things I teach is talking about pre-launch content. The more you can warm people up, the better. So if you are literally one day talking about one thing, and then the next day [00:03:00] saying, join my webinar or join my challenge, then it comes a bit out of nowhere. So doing pre-launch warmup, ...
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    14 m
  • How to Increase Revenue Without More Leads: The Offer Ecosystem Advantage

    How to Increase Revenue Without More Leads: The Offer Ecosystem Advantage
    Mar 30 2026

    In this episode, I break down why relying on a single offer just isn’t enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional offers around your core product can significantly increase how much each customer spends—without needing more traffic. I also explain the difference between where you place offers (like order bumps, one-time offers, and thank-you page offers) and what actually makes up the ecosystem itself—things like bonuses, upsells, downsells, and cross sells.

    I dive into how each part of the ecosystem works and how to use them strategically—whether it’s upsells that enhance the main offer, downsells that capture people who aren’t ready yet, or cross sells that provide complementary support. The key is making sure every piece feels aligned and genuinely helpful, not random or overwhelming. I also share common mistakes I see—like adding too many choices, pricing downsells too close to the main offer, or not positioning them properly—and why mindset and ethics matter when increasing revenue this way. By the end, I encourage you to think beyond just your main offer and start building a simple, intentional ecosystem that better serves your audience and boosts your results.

    3 Key Takeaways:

    Your Revenue Is in the Ecosystem, Not Just the Main Offer

    Most people won’t buy your core offer, so having upsells, downsells, and cross sells gives you more opportunities to serve different needs and increase overall revenue.

    Alignment Beats More Offers

    Every additional offer should support your main product and solve a specific problem—random add-ons or too many choices can actually hurt conversions.

    Small Tweaks Can Drive Big Results

    Simple additions like order bumps or downsells can noticeably increase your average customer spend without needing more leads or a bigger audience.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

    Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
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    21 m
  • What Training My Puppy Taught Me About Selling Online

    What Training My Puppy Taught Me About Selling Online
    Mar 23 2026
    In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses. I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience’s pain and urgency at the exact moment they’re searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers. 3 Key Takeaways: Bingeable Content Builds Trust Fast When your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision. Alignment with Buyer Intent Is Everything Your lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless. Timing and Trust Drive Sales When someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy. If you’ve ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript This is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to. Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out. I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content. I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton. And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog. So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one...
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    13 m
  • 10 Signs You’re Ready (or Not Ready) to Scale Your Online Business

    10 Signs You’re Ready (or Not Ready) to Scale Your Online Business
    Mar 16 2026
    In this episode, I talk about how to know whether you’re truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn’t have to mean building a huge, low-touch company. In fact, I share why I personally love smaller, higher-cost, high-touch programs and how they can still scale in a meaningful and sustainable way. I walk through five signs that show you’re ready to scale, including having a proven offer you’ve sold multiple times, reaching capacity with delivery like one-to-one work, and having real clarity about your audience and the problem you solve. I also share five signs that you might not be ready yet, such as constantly changing your niche, lacking consistent leads, or not having a repeatable sales process. By the end of the episode, you’ll have a clearer understanding of where you are in your business journey and what your next best step should be. Teresa Heath‑Wareing regularly shares strategies for growing online businesses through her podcast and teaching. 3 Key Takeaways: A Proven Offer Is the Foundation of Scaling Before you scale, you need an offer that has already sold successfully multiple times. When you know people want it and it consistently delivers results, you have the confidence and data needed to expand it. Consistency Creates Growth Opportunities Scaling becomes much easier when you consistently show up with content and have a reliable strategy for growing your audience. When people clearly know what you’re known for, your visibility and authority naturally increase. Strong Foundations Matter More Than Speed If you’re still changing your niche, struggling to generate leads, or don’t yet have a repeatable sales process, scaling may not be the right move yet. Taking the time to strengthen these foundations will make future growth much easier and more sustainable. If you’ve ever wondered whether you should scale your online business now or focus on strengthening your foundations first, this episode will help you assess where you are and decide on the smartest next step. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube or take the Quiz Transcript When most people come into the online industry, they dream of having an online business that they can scale, but how do you know if your business is ready to scale? In today's episode, I'm gonna be sharing with you the five signs that you are ready to scale, and the five signs that tell you probably not to scale just yet. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches to help them grow their online businesses. And that's the dream in most cases, to have an online business that you can grow and scale so that you make something once and you sell it over and over and over. Now, before we get into that, actually just one quick thing that isn't necessarily the dream for every online business. I have an online business, and when I first came into it, I dreamed of having that massive launch with those thousands of people coming through the doors and all buying, and I realized the more I got into business, the longer I did this. I've been in business now 11 years, actually, that doesn't fill me up. That doesn't make me happy. One of [00:01:00] the things that makes me truly happy is that I know the people I work with so well. I know who they are, what their business is, who their customers are. I normally know if they have children, what their partners are called, what they like to do on a weekend. I get to know the people in my audience and the people who buy my programs really closely because for me, the people that I work with, they've bought a lot of courses, they've done a lot of the things, and it's still not working. And the only way that. You can actually make it work, or the only way that we can start to understand is for someone like me, an expert in this industry like me, to come into your business more and to understand you more, buying another course or buying another program where you are just another face on a Zoom screen is not gonna move you any further forward than you are now. There is no magic trick that that online expert says they've got that is going to help you launch. There is no one. Thing that is going to help [00:02:00] you grow your business. It really comes down to what is working for you, your audience, your offer, your price point and the way that you like to work and show up. And when you have someone that takes that into account, then they can help you with all the tools that you've got and go. That's the one I would focus on or double down over here. So. Actually, my dream did start to have a ...
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    12 m
  • Why Your Audience Isn’t Buying (And How to Fix It)

    Why Your Audience Isn’t Buying (And How to Fix It)
    Mar 12 2026

    In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying.

    I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it’s the strategy behind your marketing that turns your audience into paying customers.

    3 Key Takeaways:

    Attract the Right Audience

    If your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn’t interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy.

    Education Alone Doesn’t Convert

    Many creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content.

    You Need a Clear Path to Buy

    Your audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers.

    If your audience is growing but your revenue isn’t keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales.

    LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

    Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
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    21 m
  • Why Free Launches Are Getting Harder (And What to Do Instead)

    Why Free Launches Are Getting Harder (And What to Do Instead)
    Mar 2 2026
    In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger. 3 Key Takeaways: Paid = Higher Commitment When someone invests money, they’re far more likely to show up, engage, and implement — which leads to better results and stronger trust. Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer. Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money. If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week ...
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    17 m