What to Do When Your Launch Is Flopping

In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what’s really happening. I also explain what “normal” looks like during a launch, including how typical conversion rates often sit between 1–8%, so a slow period doesn’t necessarily mean something is wrong.

I then break down how to troubleshoot your launch depending on where the issue is coming from—whether that’s low signups, low engagement during your live experience, or low sales once the cart opens. I walk through simple, practical ways to boost visibility, re-engage your audience, and increase conversions, all without making reactive decisions like dropping your price or extending your deadline. The key is making small, strategic adjustments based on what your numbers are telling you, so you can turn things around now and improve your future launches too.

3 Key Takeaways:

Follow the Plan, Not Your Emotions

When things feel slow, it’s easy to panic and start making reactive decisions. But your job mid-launch is to stay grounded, trust your strategy, and let the data guide your next steps—not fear.

Diagnose Before You Fix

Low sales aren’t the problem—they’re a symptom. Whether it’s low signups, low engagement, or poor conversion, identifying where the breakdown is allows you to apply the right fix instead of guessing.

Small Tweaks Can Save a Launch

You don’t need to overhaul everything. Sending more emails, showing up more, adding a surprise bonus, or personally reaching out can dramatically shift your results when done at the right stage of your launch.

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