Phuc Map, real name Brandon Hurley, has risen to popularity in Vietnam by mastering the art of speaking Vietnamese, and being funny with it on YouTube, TikTok and TV. He's got more than half a million subscribers on YouTube and almost a million followers on TikTok. Today, he tells me what makes his comedy work in Vietnam, why satire is so easy to get wrong, and the important of checking yourself before you wreck yourself with cultural no-nos. He talks me through the six Vietnamese tones, how to address people in the right way, and the kinds of slang being used by Gen Z in Vietnam today.

This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.

Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the worrying issues around data security in Vietnam, and his top tips for staying safe online. He breaks down why homegrown app Zalo is so popular with more than 85m users, and offers insights as to how global brands can best build audiences in Vietnam.

This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.

As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what global sports brands must do to engage a loyal following of super fans in this sports-loving country of 100,000,000 people.

This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening.