Brand You Personal Branding Podcast Por Mike Kim arte de portada

Brand You Personal Branding

Brand You Personal Branding

De: Mike Kim
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The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you. Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • [#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business

    [#08] From Expert to Author - The Strategic Blueprint for Writing a Book That Builds Your Business
    Nov 11 2025

    Watch this on YouTube (recommended) »

    Last week, I hosted a live presentation called "From Expert to Author: The Strategic Blueprint for Writing a Book That Builds Your Business." While writing a book has always been a good idea for experts, I believe it's a non-negotiable in today's world. This is a long presentation, but I believe there's a lot you can learn from it. Check out the timestamps below for the different sections.

    If you're interested in working with me in Q4 2025 or Q1 2026, go to mikekim.com/writeyourbook

    • 02:44 The Role of a Book in Your Business
    • 08:15 AI Has Shifted How Experts are Perceived
    • 18:54 Crafting a Strong Book Proposal
    • 24:26 Platform Audit and Marketing Strategy
    • 30:05 Comparable Titles and Differentiation
    • 35:35 Leveraging AI for Writing and Proofreading
    • 39:36 Building Demand While Writing Your Book
    • 49:21 Ways to Work Together and Final Q&A

    CONNECT WITH ME

    • Newsletter
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    • X (Twitter)
    • LinkedIn
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    1 h y 8 m
  • [#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity

    [#07] Foundational vs. Frantic: Depth of Execution, Not Volume of Activity
    Nov 4 2025

    Read this episode: mikekim.com/foundational-frantic

    Watch this on YouTube »

    This week's episode is a bit shorter because I'm preparing for a live training later this week on How to Write and Market a Bestselling Book (register below).

    My thoughts for this week: Just because the work is quiet doesn't mean it's not important. This really just boils down to a fight we all face: foundational vs. frantic.

    Just like the autumn season here in the Northeast U.S. has a purpose, it's vital to define the purpose of the season you're in. You define it. Take agency over it.

    My definition for Q4: depth of execution, not volume of activity. You might be in a different season. Good. All I'm saying is: define it.

    Join the free training on Zoom »

    LINKS MENTIONED:

    • Join my newsletter »
    • Register for the Creator School AI Summit »

    CONNECT WITH ME

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
    Más Menos
    6 m
  • [#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book

    [#06] An Inside Look at My Book Numbers - Sales, Strategy, and the Real ROI of Writing a Book
    Oct 28 2025

    Read this episode: mikekim.com/book-roi

    Watch this episode on YouTube »

    In this behind-the-scenes breakdown, I share the real numbers and lessons from You Are the Brand: how large my email list grew, how the book hit the Wall Street Journal and USA Today bestseller lists, and how I turned one book into $250K+ in coaching and certification offers.

    You'll hear what it actually takes to hit those lists, what "writing a good book" really requires, and how the process itself rewires your identity and business from the inside out.

    CONNECT WITH ME

    • Website
    • Instagram
    • TikTok
    • X (Twitter)
    • LinkedIn
    • Facebook
    Más Menos
    17 m
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I have been listening to these Mike Kim podcasts continually all week. They are gold! There is so much great actionable info here and Mike makes it so easy to understand. It was such a relief to find this treasure trove after feeling like there was no hope for me and my wonky personal brand. Tons of great info from Mike and from his many relevant and inspiring guests. Thank you, Mike!!!

These podcasts are golden!

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