What if the permission you've been waiting for needs to come from only one person - you? In this lighter, more playful episode of You Matter in Business, we explore the permission slips women entrepreneurs keep waiting for and why you're actually the only signature that matters.

In this episode, you'll discover:

• The "Permission Slip Hall of Fame" - which ones are you waiting for?
• How perfectionism disguises itself in clever costumes to keep you safe
• Why you'll never feel completely "ready" and how to move forward anyway
• The Ready-or-Not Game: Taking action before perfect preparation
• How to use discomfort as data instead of a stop sign
• Practical exercise: Writing your own official permission slip
• Why "good enough" is actually good enough for your launch

Perfect for: Women business owners 45-75 building heart-centered businesses, entrepreneurs struggling with perfectionism and procrastination, coaches waiting to feel "ready," values-driven professionals who need permission to do things their way, women transitioning to meaningful work who keep delaying launch.

The truth: You've been qualified this whole time. You've been ready enough. The only thing standing between you and moving forward is waiting for someone else to say "okay, you can go now." This episode gives you permission to give yourself permission.

Host and Sponsor:

Ariel Faith - Speaking and Education - arielfaith.com

Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.

https://arieljoyfaith.com

https://youtu.be/D2WbJeqdtcA

Corporate Credit: Not Just for Big Corporations

Building corporate credit isn't some exclusive club forFortune 500 companies. If you have an EIN, you can do this. Sue Schuster breaks down how any business owner can strategically leverage credit across Experian, Dun & Bradstreet, and Equifax to unlock serious funding—we're talking $300,000 to $500,000 per EIN within 90 days.

The catch? Most Main Street businesses don't realizethey're still relying on personal guarantees instead of building true business credit. (And yes, that means your home is still on the line.) Sue emphasizes checking your actual corporate credit before approaching lenders—don't assumeyou have it without verification. She shares how established businesses can access term loans, bridge loans, and equipment financing without touching personal assets.

Beyond funding, Sue gets real about entrepreneurship andmotherhood. After running a swim school through the 2007-2009 crisis, she learned her kids noticed the exhaustion more than the hustle. Her advice? Set boundaries, forgive imperfect moments, and remember that family relationshipsultimately matter more than any business success.

Ready to stop mortgaging your home for your business?

Key Points

• Corporate credit through EIN is available to allbusiness owners, not just traditional corporations—meaning sole proprietors and LLC owners can build business credit independent of personal credit.
• Creating separate LLCs for each property allows you tobuild independent corporate credit profiles while simultaneously protecting assets across your portfolio.
• Presence and boundaries matter more than businessPerfection—relationships and family ultimately deliver greater fulfillment than chasing entrepreneurial success.

Chapters

00:00:00 - Corporate Credit Basics for Business Owners

00:02:33 - Building Corporate Credit Across Three Bureaus

00:04:55 - Using Business Loans for Growth and Expansion

00:07:11 - Building Business Credit Without PersonalGuarantees

00:10:15 - Alternative Funding Options Beyond Banks

00:12:04 - Protecting Rental Properties with Separate LLCs

00:14:20 - Balancing Motherhood and Business Ownership

00:17:16 - Being Present for Your Kids Matters

00:19:05 - Working Mothers as Role Models for Success

00:21:02 - Corporate Credit vs Main Street Funding

00:22:06 - Building Corporate Credit for Quick Funding

00:24:12 - Getting the Word Out to Busy Business Owners

00:25:41 - Building Corporate Credit Without PersonalGuarantee

00:27:24 - International Coaching and Funding Services

Connect with Sue, Schedule a free business credit report analysis

https://api.leadconnectorhq.com/widget/booking/wtguXbvCsFDQTBBwzMcB

Website Sue P.

Sue P. Schuster's Website

Would you like to be a guest on this show? Apply Here

https://admin.arielfaith.com/guest-podcast-lp

Visit arieljoyfaith.com

Building Your Business Safety Net Without Risking YourHome

A Must Listen To Episode! 30 plus years in Business, and no one ever told me this! Yikes!

Most business owners think they're building corporate creditwhen they're actually setting themselves up for disaster. Sue Schuster, a corporate credit and profit acceleration coach with over 20 years of business ownership experience, reveals a crucial truth: your EIN is a separate entity that can build its own credit history—completely independent from your personal finances. (This is something she learned while building and selling her successful swim school.)

Here's the catch: many banks and popular business cardsdon't report to major credit bureaus like Dun & Bradstreet, Equifax, and Experian. Without an intentional strategy, businesses never establish true corporate credit. Even more surprising, American Express transactions don't automatically report to Dun & Bradstreet—you must request it, yet missedpayments report automatically.

Why does this matter? Strong corporate credit providesaccess to funding at better rates without pledging personal assets like your home as collateral. Sue emphasizes that women entrepreneurs especially need this knowledge to protect themselves when businesses struggle or fail. Theprocess involves establishing a credible business presence first, registering with credit bureaus, then building trade lines through vendor accounts before advancing to tier-two creditors like Lowe's.

Ready to separate your personal and business financesproperly?

KEY POINTS

• Listen to discover the systematic approach that protectsyour personal assets while building legitimate corporate credit.
• Most business owners unknowingly build credit with thewrong vendors — many accounts don't report to major bureaus like Dun & Bradstreet and Equifax, meaning entrepreneurs waste time establishing creditThat doesn't actually count.
• The corporate veil protects personal assets in ways many don't realize — maintaining separate finances shields entrepreneurs (especially women) from losing homes and personal property when the businessstruggles occur.
• Trade lines with vendors must come before tier-twocreditors— establishing foundational credit through the right vendors is essential before advancing to higher-level financing, preventing the need to pledge homes as collateral later.

Chapters

00:00:00 - Building Business Credit Without Personal Risk

00:02:34 - Understanding Corporate Credit for Business Owners

00:04:11 - Building Business Credit from Scratch

00:05:50 - Using Business Funding for Growth

00:07:21 - Banks Don't Report Business Credit

00:08:49 - Building Corporate Credit: Common Mistakes

00:10:10 - Building Corporate Credit for Your Business

00:12:20 - Building Corporate Credit Through Vendor Tiers

00:14:28 - Piercing the Corporate Veil Explained

00:15:47 - Piercing the Corporate Veil and Asset Protection

00:17:43 - Building Business Credit with Startup Cards

00:19:09 - Learning from Business Owner Mistakes

00:20:02 - When to Start Building Corporate Credit

00:21:15 - Setting Up Your Business Address Properly

Take her Up on this!!!!!

Schedule a free business credit report analysis

https://api.leadconnectorhq.com/widget/booking/wtguXbvCsFDQTBBwzMcB

Website Sue P.

Sue P. Schuster's Website

Want to be a guest? Apply here

https://admin.arielfaith.com/guest-podcast-lp

Want to overcome comparison in business? Develop an abundance mindset for entrepreneurs.

Struggling to celebrate another woman's win when it's theexact success you've been working toward? Let's get real about comparison, envy, and the art of genuine celebration in business.

In this episode, you'll discover:

- Why that uncomfortable twinge of envy is actuallyuseful information

- The scarcity lie that makes other women's success feelthreatening

- How to distinguish between comparison as informationversus judgment

- Why her success doesn't diminish yours (and the proof)

- Practical steps to practice genuine celebration, evenwhen it's hard

- How championing other women actually strengthens yourown success

- The abundance mindset shift that changes everything

Perfect for: Women entrepreneurs 45+ buildingheart-centered businesses, professionals struggling with comparison ,and competition, coaches feeling envious of peers' success, values-driven business owners seeking authentic community, women wanting to shift from scarcity toabundance thinking.

Real talk: You can feel that initial "ouch."AND genuinely celebrate her win. Both things can be true. This episode permits you to be human while practicing the art of celebration.

Host and Sponsor Ariel Faith's website: arieljoyfaith.com

For Women in Business, Because You matter in your Business.

Join OurCommunity of REAL Women In Business.

Do you ever second-guess your work? This episode is for you.Your heart know exactly what you want to say in yourbusiness, but your mind keeps finding reasons to change direction? In this episode of You Matter in Business, we explore the exhausting cycle of message-changing that plagues heart-centered women entrepreneurs.

In this episode, you'll discover:

- Why constant message tweaking confuses your audienceand costs you opportunities

- How to distinguish between your heart's clarity andyour mind's protective chaos

- The hidden cost of perfectionism disguised as"making it better"

- Why you'll get bored with your message before youraudience even understands it

- The freedom that comes from committing to consistentcommunication

- How to recognize authentic evolution versus fear-drivenpivoting

Perfect for: Women business owners 40+ transitioning to heart-centered work, entrepreneurs struggling with marketing consistency, coaches and consultants who keep rewriting their message, values-driven professionals seeking authentic business communication strategies.

Host and Sponsor Ariel Faith's website: arieljoyfaith.com

For Women in Business, Because You matter in your Business.

Join Our Community of REAL Women In Business.

Building a Career That Honors Your Authentic Self

What if your career pivot could be less risky and more strategic than you think?

Rachel returns with a masterclass in blending marketing strategy with therapeutic insight to create soul-aligned work that actually pays the bills.

Drawing from her own journey from social work to coaching and fractional roles, Rachel reveals the power of combining complementary skills—like operations and music—to satisfy different parts of your brain while building a viable career. She shares how she pivoted from residential design to pandemic-era photography and branding, discovering the magic that happens when you align visuals with marketing strategy.

The conversation dives deep into practical wisdom: building a four-year transition plan, testing low-risk betas with trusted contacts, and the importance of gaining supervised experience before making the full leap. Rachel introduces the "both-and" mindset for holding mixed emotions during career transitions and emphasizes the critical role of building 3-4 trusted advisors for strategy, feedback, and celebration.

Key frameworks include the "three C's" (community, challenge, contribution) for decision-making and crafting a personal mission to test alignment. The speakers liken personal transformation to a snake shedding its skin—painful yet essential for renewal.

Ready to build a career that feels like a calling rather than just a job? Listen to discover how to honor your authentic self while creating meaningful, sustainable work.

Key Points

• Combine seemingly unrelated skills (e.g., operations + music, design + photography) to satisfy different parts of the brain and build a scalable, authentic career.

• Don’t quit impulsively—create a multi‑year plan, run low‑risk “beta” tests with trusted contacts to validate pricing/time, and get supervised experience before fully switching.

• Priorities shift with age: money matters, but you can intentionally move toward impact, community, and contribution—and permit yourself to do that.

Visit Rachel Spekman. If you are a high-performing professional in a soul sucking career, spend 90 minutes investing in your own high-stakes career audit.

https://www.rachelspekman.com/high-stakes-career-audit

Host and Sponsor Ariel Faith's website: ⁠⁠⁠arieljoyfaith.com⁠⁠⁠

For Women in Business, Because You matter in your Business.

Join ⁠Our Community of REAL Women In Business. ⁠

Ever wondered why brilliant professionals trap themselves in soul-crushing but well-paying jobs?

Career reinvention specialist and therapist Rachel Speckman reveals the hidden psychological barriers keeping smart people stuck—and more importantly, how to break free.

In this eye-opening conversation, Rachel exposes how fear, self-doubt, and lifestyle creep create golden handcuffs that bind talented individuals to unfulfilling roles. She breaks down the alarming physical and mental health consequences of career misalignment, from anxiety and panic attacks to strained relationships and insomnia.

But here's the game-changer: Rachel introduces the powerful distinction between what's merely "annoying" versus what's truly "a problem" in your work life. She guides listeners through practical tools like the "internal skills audit" and explains how to gradually expand your comfort zone through the "stretch zone" concept.

Key insights include:

- Reframing long careers as valuable data, not wasted time

- The three pillars of career alignment: skills, values, and intellectual curiosity

- How to reverse-engineer your ideal role and pitch it to your current boss

- Using somatic awareness to tune into what energizes versus drains you

Rachel's refreshing approach treats career change as a journey of curiosity rather than self-blame, helping you pivot without sacrificing financial security.

Ready to escape the golden handcuffs? Listen now to discover your path to meaningful, aligned work.

Link to Rachel:

If you are a high-performing professional in a soul sucking career, spend 90 minutes investing in your own high-stakes career audit.

https://www.rachelspekman.com/high-stakes-career-audit

Host and Sponsor Ariel Faith's website: ⁠⁠arieljoyfaith.com⁠⁠

For Women in Business, Because You matter in your Business.

Join Our Community of REAL Women In Business.

In this episode, the podcast delves into the vital role of storytelling in marketing, emphasizing that effective storytelling is essential for entrepreneurs to connect with their audience. It identifies six distinct types of stories: origin stories, narrative marketing stories, guided backstories, case studies, testimonials, and visual storytelling. Each serves a unique purpose in building trust and credibility. The discussion highlights the common mistake of over-relying on the origin story, which is best suited for specific contexts, while other story types can enhance engagement and relatability. The narrative marketing story positions the client as the hero, focusing on their challenges and transformations, while the guided backstory showcases the entrepreneur's relatable experiences to establish authority. Visual storytelling is also crucial, as it must align with the brand's message to avoid cognitive dissonance. The episode stresses the importance of integrating various story types to create a comprehensive brand narrative that resonates with the target audience, encourages proactive collection of testimonials and case studies, and underscores the need for strategic storytelling in marketing efforts.

Keynotes:

- An origin story provides context, while a backstory builds trust, a narrative framework creates urgency, case studies demonstrate competence, testimonials validate claims, and visual stories support all these elements.

- Understanding the purpose of each story type allows for strategic guidance of prospects from curiosity to confidence to commitment.

- A collection of stories provides a competitive advantage, particularly for those with extensive experience, as their backstory can attract ideal clients and repel unsuitable ones.

- Entrepreneurs often over-rely on their origin story and underutilize their guide backstory and visual story, which can limit their marketing effectiveness.

- Sharing vulnerable stories can be powerful, but it is important to avoid overwhelming the audience with personal issues.

- Each story type serves a distinct purpose, and it is crucial to use the right story in the appropriate context.

References:

Sponsor of the You Matter in Business podcast

Ariel Faith Storytelling Marketing, Your Brand Photographer

Visit arieljoyfaith.com to schedule a consultation.

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