The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

Jason Heflin caught up with Aaron Heflin, the HR Director for RCSS Holdings, Inc., which manages an employee-owned group of road construction companies including Reynolds Sealing and Striping. With over 300 active employees across Kentucky and neighboring states, Aaron shared that his crews particularly love their recurring project striping the roads of Smoky Mountain National Park because of the beautiful scenery and wildlife. This year marks a major milestone as they celebrate 10 years of being employee-owned, a model that has seen share values skyrocket by over 600%.

Aaron emphasized that the ESOP structure is a massive culture driver, fostering collaboration and efficiency because the workers in the field are the ones truly driving the business's success. It serves as an incredible recruiting and retention tool, often getting new hires eager to start the very next day once they see the actual wealth progression of current employees.

When asked about company culture, Aaron defined it as a "common sense of ownership" and the collaboration required to complete dangerous road projects as a unified team. He stressed that because road construction is a "team game," their success relies on everyone holding down their own fort while working together. To wrap things up, Aaron left this insightful question for the next participant: "On your next hire, what are the main skills or attributes that you're looking for?".

To learn more, visit:

· Website: https://reynoldscorporation.com/

Aaron Heflin, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!

The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

Jamie Swaim is joined by Khari Bryant, an Account Executive at Bchex (formerly the Background Investigation Bureau) to explain how his company simplifies the "choose your own adventure" world of background screenings. Bchex rebranded to a shorter, more modern name while continuing to offer comprehensive services like criminal checks, drug screens, and MVRs at all jurisdictional levels. A major benefit of their partnership is FCRA compliance, as Bchex handles the dispute and adverse action letters that often lead to "terrible lawsuits" for unassisted businesses. Khari reminded listeners that the Fair Credit Reporting Act applies to any company running background checks, not just those in the credit or retail sectors.

When it comes to recognition, Khari's team uses a creative "token system" where managers reward specific positive behaviors with tokens that employees can use for monthly drawings.

He is also promoting a new podcast, "The Bad Hire," which features a $10,000 giveaway for the best hiring story submission. Khari hopes the podcast will provide a platform for people to share their hiring experiences, both good and bad. He wrapped up his interview by leaving a fundamental question for the next participant: "What do you think company culture is?"

To learn more, visit:

· Website: https://www.bib.com

Khari Bryant, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!

The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

Jamie and Molley sat down to interview Kelly Hunt HR Manager for Perry Distributors, in Hazard, Kentucky. Kelly brings 20 years of combined leadership and HR experience to the discussion. She explained how her primary motivation for working in human resources is people. People build the business, and once the right individuals are hired, it becomes the employer's job to build them up. They discussed how the HR role is challenging, sometimes requiring professionals to act as a "babysitter" when employees bring personal issues, like stomach pain or a toothache, to the office. Kelly commented that HR work must always be proactive, not reactive, meaning professionals need to be ready for anything that comes their way.

When discussing employee appreciation, Kelly emphasized that you have to know your people, because appreciation looks different for each individual. It could be as simple as always giving someone a high five, or it could mean providing a confidential space where they can vent, or even "kick, scream, and cry" if needed. You take a template approach to everyone. Finally, Kelly offered the next guest the question: "Why did you choose to be in HR or did it choose you?".

To learn more, visit:

· Website: https://pdiperrydistributors.com

Kelly Hunt, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!

The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

The team interviews Eric Williamson, one of the keynote speakers, and author of How to Work with Jerks and co-author of When Work Works. Eric joined the KYSHRM Conference to help HR leaders mitigate workplace friction and help organizations prevent people from becoming a jerk in the first place. He stressed that while people often point fingers at others, we must be self-reflective because everyone has been the jerk at some point. Eric recommends practicing "the art of recognition," by centering on emotional self-awareness and tuning into what your body and the situation are signaling. A tip is to leave the ego at the door and constantly solicit feedback from employees and colleagues, doing a "pulse check" early and often, rather than waiting for formal reviews. Leaders should consider approaching difficult relationships with curiosity, asking how things could be done differently, instead of judgment.

Eric's mission is deeply personal, stemming from his experience as an "expert jerk who turned jerk expert" after both working for a boss who embarrassed him and realizing his own arrogance toward his mentor nearly cost him his job. Talented people quit because they couldn't figure out how to manage difficult relationships, emphasizing the need to look internally for better outcomes. The ultimate tool for navigating conflict, according to Eric, is vulnerability. Removing the guard that makes you appear inadequate gives others confidence and shows them it is okay to not have all the answers. Keeping with the theme of difficult relationship management, Eric left the following question for the next guest: "What's one small action you'll take to build a relationship with someone you don't like?"

To learn more, visit:

· Website: www.tailoredtrainingsolutions.com

Eric Williamson, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!

The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

The team interviews Charles Duke, the HR Administrator for the Kentucky Historical Society, based in Lexington. He describes himself as an "inspirational leadership type of HR professional." The KHS was coping with a unique situation: its 60 employees had operated for 7 years without an HR person, relying on the Personnel Cabinet for onboarding and discipline. Charles came to the interview prepared. He used the museum's website to create a portfolio of ideas for each department, ultimately turning the interview into a conversation built on competence.

Charles also shares his extensive background, which included 30 years in the Air Force. When asked what he looks for in a candidate, he immediately answered, "authenticity," explaining that he needs to see the same energy displayed during the interview applied to the rest of the job.

Charles believes the HR professional's job is to put the "human" back in HR by handling employee relations and clarifying thought processes. That essential human element and relationship-building can't be done by AI or other staff, like a curator.

Finally, Charles leaves the following question for the next guest: What do you think qualifies you to be a human resources professional?

To learn more, visit:

· Website: www.history.ky.gov

Charles Duke, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!

The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

Jason Heflin, CEO of CrowdSouth interviews Jack Crowdis, Business Development Manager for PayFWDs, based in Louisville. Jack explains that while their payroll platform is similar to the big national providers, they bring a highly consultative approach. PayFWDs builds systems customized specifically around people, aiming to get the setup right. That may be a different experience from what the client has seen elsewhere. Each client gets a dedicated customer service representatives. PayFWDs serves clients across 48 states.

Jack comments the greatest hurdle they encounter is convincing prospective clients that switching payroll providers won't be a daunting process. PayFWDs tackles this by assuming the burden of the transfer, pulling necessary data for the client. They perform a full tax audit upfront and guarantee in their contract to pay any notice resulting from issues they should have caught.

Jason asks Jack to provide a question for the next interview. Jack asks, "What is the number one thing that drives revenue? Is it customer service, pricing, etc.?"

To learn more, visit:

· Website: www.payfwds.com

Jack Crowdis, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!

The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

Jason Heflin, CEO of CrowdSouth interviews Jeremy Jacobs, Founder of UnDesked. They discussed critical challenges in workforce development, especially with regard to frontline employees. Jeremy explained that while traditional office workers are equipped with resources like laptops and Microsoft Teams, 80% of the global population in the workforce, or 2.7 billion people, are "undesked" and lack access to a dedicated computer. This gap creates significant problems for organizations related to onboarding, training, daily job assignments, and providing access to necessary resources. UnDesked offers a solution as the only frontline productivity platform, essentially functioning as "Frontline 365" for these deskless workers.

In terms of scalability, while most clients are 50 people or larger, UnDesked serves massive clients like Berry Global, which operates 600 facilities with over 100,000 employees. The platform offers a significant financial value, costing only $5 per employee per month for the first year, which is even cheaper than securing email from Microsoft. Unlike complicated ERP systems that require lengthy implementation, UnDesked is designed for quick adoption, allowing clients to be up and running and communicating with workers within a week.

Jacobs revealed that the worst professional advice he received, often from trusted individuals, was the generalized suggestion to "just go to college and get a good job," advice that would have contradicted his nature as an entrepreneur. Finally, Jeremy provides a question for the next podcast guest, "What specific "puzzle" or non-typical issue keeps them up at night?" He clarifies that the answer should be more interesting than general work stress.

To learn more, visit:

· Website: www.UnDesked.com

Jeremy Jacobs, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!

The Workforce Therapy Files team attended the 2025 Kentucky SHRM Conference, in Louisville. We took the opportunity to interview over 20 professionals who stopped by our booth.

At the 2025 KYSHRM Conference, Rusty Steele, HR Director for Oxmoor Auto Group, joins Jason Heflin of CrowdSouth to discuss how effective communication and employee engagement drive long-term success in a fast-paced industry. Rusty explains how Oxmoor focuses on creating a positive culture across multiple dealerships, by focusing on transparency, teamwork, and genuine care for employees. He shares how leadership's commitment to listening and adapting has helped them attract and retain top talent in a competitive market. Jason and Rusty discuss how consistency, recognition, and accountability shape Oxmoor's workplace values. This is an example of how a large organization can stay people-focused, while continuing to grow.

As the conversation concludes, Brian provides a question for the next guest at the conference: "Why do you wake up in the morning? Why are you doing this?". He explains that while everyone works for money, life is "too short to do something that you hate". Brian comments that if work is not someone's passion, they should find their passion, because it would be much better to get paid for doing something you love.

To learn more, visit:

· Website: www.oxmoorautogroup.com

Rusty Steele, thanks for stopping by to speak with us!

That's where we'll leave the conversation for today. Before we close the file, we invite you to reach out to us with questions, suggestions or other comments. We'd love to hear from you.

Need Help Supporting Your Company's Recruiting and Staffing Goals?

We're here to help. You can contact us via our individual websites, depending on your specific needs or questions:

· Jamie Swaim, SPHR – www.ParcelKnows.com

· Molley Ricketts – www.IncipioWorks.com

· Jason Heflin – www.CrowdSouth.com

We hope you found this file insightful and helpful. Thank you for listening!